Global market is flooded with various hygiene products and is increasing more

Some of the major factors driving the growth of Hygiene Products Market are rising concerns about personal hygiene and product innovations. Although, feminine hygiene products share the maximum market size, men’s hygiene products are also growing in demand. This is opening new opportunities for the hygiene product manufacturers to develop innovative personal care products. This market is witnessing phenomenal growth since the past few years as a result of improvement in standards of living and the growth in public attention towards women’s health. Full-fledged advertising and commercialization are some of the recent trends influencing the growth of this industry. With new product innovations, this industry is graduating to a competitive environment with a number of manufacturers entering the market. The market is flooded with various hygiene products, and every product claims to offer comfort and varied designs.

Market Segmentation

Based on product type :

Sanitary Pads/Towels

Tampons

Panty Liners

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This research report analyzes this market based on different market segments and major geographies like North America, Europe, the Asia-Pacific, and the Rest of the World. This report provides a comprehensive study of the current market trends, industry growth drivers, restraints, market structure, and market projections for the coming years. It also includes an analysis of the recent technological developments in the market, Porter’s five force model analysis, and detailed industry profiles of the top market players. It provides a review of the micro and macro factors significant for the existing market players and new entrants along with detailed value chain analysis.

Some of the Key Players dominating this market are L’Oreal, Godrej, Johnson & Johnson, Kimberly Clark, P & G, Wintex, SCA, Lil-lets Group, Natracare Bodywise (UK) Ltd, PayChest Inc, Playtex Products, Procter & Gamble, Unicharm, Kao Corporation, and others.

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Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

Global Skin Care Products Market to be Led by Face Cream Segment

Those familiar with skin care products would know what the uses of retinol, argan oil, peptides, seaweed, benzoyl peroxide and salicylic acid are. Armed to the teeth with these chemicals and active ingredients designed to give a user the most beautiful, soft, and radiant skin, skin care products come in a large variety of packaging and pricings. As one of the most marketed FMCG products, the global skin care products market holds a high rate of sales through a wide range of products, which are claimed to be beneficial for all common skin types.

The Global Skin Care Products Market was recorded at a substantial US$110.7 bn at the end of 2014. Expected to proceed at a CAGR of 4.90% between 2015 and 2021, the global skin care products market should be valued at US$155.4 bn by the end of this period.

To sum it up, rather well. The biggest reason the global skin care products market is growing today is the higher number of individuals that fall into the bracket of low- and middle-income citizens with more disposable income. With more people having more money to spend, the global skin care products market, which is considered a luxury in developing economies, finds rising preference. Other factors that go with the increasing number of skin care product shoppers is the advancements in this field that have given birth to potent and skin-specific treatments and preventive creams.

The global consumer base for the skin care products market is moving towards the newest trend of using skin glowing products, especially prevalent among consumers from the middle- and low-income brackets. So is the case with skin brightening products in tropical regions, such as the Middle East, a few African countries, and Asia Pacific. Countries in Latin America, on the other hand, hold a massive consumer segment that leans towards sunscreens and similar products. Within a regional scope, the global skin care products market was dominated by Asia Pacific, and is expected to continue leading it in the near future. This is primarily possible due to the massive population of skin care users in China and Japan. The fastest CAGR in the global skin care products market’s regions is the 8.60% expected to be displayed by the MEA region between 2015 and 2021.

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Not yet. Not all brands have completely sworn off using substances that are consistently linked to health issues such as cancer. At the top of this harmful chemicals list are parabens. Parabens were commonly used as a preservative in the global skin care products market due to their cheap and easy manufacturing. The chemicals have, however, been proven to have been the aggravators of cancer in many cosmetic product users. Parabens imitate the actions of estrogens, and when they enter the blood stream, are known to cause breast cancer and multiple issues with the reproductive system. This was demonstrated by researchers from Silent Spring and the University of California Berkeley. The former is a well-known women’s health research body. Through their studies, they noticed that nearly 25% of the breast cancer cases analyzed are related to higher levels of the human epidermal growth factor and estrogen. The exposure of cancer cells to parabens revealed a significant increase in the growth of cancer.

With a long stream of debates over the actual potency of parabens and other chemicals in causing diseases, many brands in the global skin care products market have opted out, replacing parabens with alternative preservatives, while many others still continue to use them. Large-scale removal of harmful chemicals in skin care products will go a long way in ensuring sustained success for the skin care products market, while sticking to using parabens and other harmful chemicals has the potential of blowing up in the face of major skin care products market players.

The report also provides the company market share analysis of key players operating in the skin care market. The key players operating in global skin care market are Avon Products Inc., L’Oreal S.A., Beiersdorf AG, and Unilever PLC among others.

About Us :

Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports. 

Marketing Endeavors in the Latin America Feminine Hygiene Market

The Latin America Feminine Hygiene Products Market is expected to grow at a 9.6% CAGR in the 2014-2020 forecast period, rising from a 2014 valuation of US$2,198.2 million to a projected 2020 valuation of US$3,809.7 million.The report, titled ‘Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020’, has been prepared by expert analysts with primary and secondary research and is available on the company website for sale.

In recent years, growing awareness towards hygiene consciousness and healthy life style is increasing the demand for feminine hygiene products across the countries of Latin America. Owing to its essential nature in women lives, feminine hygiene products market is gaining momentum across the countries of Latin America such as Brazil, Argentina, Chile and Peru. The changing mind set and growing hygiene consciousness is creating a positive impact on the market of feminine hygiene products. Globalization and spurt in the number of working women is boosting the demand for feminine hygiene products. Brazil with its huge population is dominating market for feminine hygiene products across Latin America, followed by Argentina whereas emerging markets such as Chile and Peru are expected to witness decent growth for feminine hygiene products across Latin America. Preferences for convenient and easy to use products are fueling the demand for feminine hygiene products in this region.

Growing preference for fashionable clothes and beauty consciousness is one of the key factors behind the growth of feminine hygiene products in Brazil and Argentina. Brazilian consumers show strong preference for premium sanitary protection products such as pantiliners and shields and tampons over general sanitary protection products. To meet the consumer demand manufacturers are investing lump sum amount in launching new products with extra features. Furthermore, consumers in Argentina with their low purchasing power have become more rational in opting products. They are more inclined towards mid range products. With the ongoing market trend manufacturers are focusing on launching low cost and small size products. Internal cleansers and spays are preferred in Chile. Consumer shift towards healthier life style is increasing the demand for hygiene products in Chile. Ultra thin sanitary pads with extra leakage protection barrier are gaining popularity in Peru. However, raise in the standard of living in emerging countries are expected to fuel the demand of feminine hygiene products in emerging market.

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Feminine hygiene products are available in distribution channels such as Dollar stores, variety store and general merchandise retailers, cash & carries & warehouse clubs, department stores, convenience stores, hypermarkets and supermarkets (incl. discounters) and other general retailers. With rising consumer shift towards hygiene products, manufacturers are focusing on the product availability and making products more accessible to the consumers through various distribution channels.

Feminine hygiene products market in Latin America was valued at USD 2198.2 million in 2014 and is expected to reach USD 3809.7 by 2020, growing at a CAGR of 9.6% over the forecast period. The growth in the feminine hygiene products market is mainly attributed to rising concerns for hygiene across Latin America. Changing lifestyle and mind set of consumer towards hygiene along with consumer shift towards convenient and easy to use products in developed markets such as Brazil and Argentina, followed by Chile and Peru is expected to boost the demand for feminine hygiene products in this region.

By country, Brazil dominated the Latin America with the largest market share followed by Argentina in 2014. Changing lifestyle and preference for healthy living is creating a positive impact on the feminine hygiene products market. Usage of feminine hygiene products in emerging countries such as Chile and Peru is expected to witness decent growth in coming six years.

Market for feminine hygiene products in Brazil and Argentina is expected to grow at a higher rate as compared to other countries of Latin America. However, developed markets for feminine hygiene products are expected to witness decent growth due to increase in the number of working women population and rising fashion consciousness.

Hypermarkets and supermarkets, drug stores and pharmacies, convenience stores and health and beauty stores are the major distribution channels across Latin America and are expected to maintain its leading position in the coming six years. With the rising standard of living, distribution channels play a crucial role in these countries for marketing of the feminine hygiene products.

About Us :

Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.