Subscriber data management or SDM is the most difficult functions in
telecommunication networks. The rising number of network
technologies, arrival of 5G and advanced cloud architectures are
fueling the demand of subscriber data management software.The SDM
solution is expected to grow at a steady rate during the forecast
period. It offers telecom operators with a consolidated view of data
from diverse data bank. It also helps integrating unlike systems or
applications by providing access to transactions, protocol
translation, data transformation and data schema manipulation. This
data and protocol association ability offers operators to produce a
unified interface for all applications to access information from all
data banks.
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In addition, increasing number of mobile devices and mobile users has
further fueling the market of SDM and is expected a significant
growth during the forecast period. Rising use of mobile devices is
also increasing the need of mobile operator to synchronize this
subscriber information with ease, which is fueling the growth of
subscriber data management market. Moreover, rising need to reduce
the operational expenditure (Opex) is further booming the market of
SDM during the forecast period. However, the complexity in design of
subscriber data management solution is acting as a restraint of this
market. Many manufacturers are focusing on this matter and they are
trying to make it user friendly, therefore the impact of this
restraint is medium and is expected to be low during the forecast
period.
The market ofsubscriber data management is segmented into five
categories: by deployment, by solution, by network type, by
organization size and by application. By deployment the market of
subscriber data managementcan be divided intocloud and on premises.
Furthermore, the cloud deployment type is expected to be
fastestgrowth rate in the SDM market during the forecast period.
Owing to its minimum capital investment in nature and its offered
subscription-based pricing modelsthus this segment is growing
significantly.By solution the market is segmented by policy
management, user data repository, subscriber data federation,
identity management.In terms of network, the market of subscriber
data managementcan be divided into mobile network and fixed networks.
By organization size the market of subscriber data management is
segmented into large enterprise and small and medium enterprise. In
terms of application the market is segmented into voice over IP and
video over IP, mobile and fixed mobile convergence among others.
By geography the global subscriber data management market is
segmented into North America, Europe, Asia Pacific, Middle East and
Africa and Latin America. North America subscriber data management
held the largest market share in 2016, and the Asia-Pacific (APAC)
subscriber data management market is expected to grow at the highest
CAGR during the forecast period. Increasing adoption of VoLTE and
cloud-based monetization solutions is the major driving factors in
North America and is expected to provide a significant growth of
subscriber data management (SDM) market during the forecast period.
Additionally, in Europe and Asia-Pacific, organizations are
redesigning and modernizing their business process to improve their
efficiencies. Therefore the organizations have installed SDM as a
modern telecommunication network system. This factor is booming the
market of SDM in Europe and Asia Pacific. Asia Pacific is expecting
the fastest growth due to the rising economics such as China and
India. Middle East and Africa has shown a remarkable growth in mobile
BPMmarket followed by Latin America in recent years.
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The key players participating in the subscriber data management
market are Hewlett Packard Enterprise (HPE) Company (California,
U.S.),Ericsson (Kista, Stockholm), Nokia Corporation (Espoo,
Finland), Huawei Technologies Co. Ltd. (Shenzhen, China), Amdocs Inc.
(Missouri, U.S.), Oracle Corporation (U.S.), Computaris International
Ltd. (Essex, U.K.), Procera Networks, Inc. (California, U.S.),
Openwave Mobility, Inc. (California, U.S.), ZTE Corporation
(Shenzhen, China), Cisco Systems, Inc. (California, U.S.) and Redknee
Solutions, Inc. (Ontario, Canada) among others.
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