Commercial telematics is used in various applications such as
fleet/asset management, satellite navigation, infotainment, insurance
telematics, telehealth solutions, remote alarm and monitoring, and
others (including emergency warning systems and wireless vehicle
safety communication). Commercial telematics caters to a number of
end-use industries including transportation and logistics,
healthcare, construction, government and utilities, insurance, and
manufacturing. The global commercial telematics market was valued at
USD 14.67 billion in 2013 and is expected to grow at a CAGR of 18.0%
during the forecast period 2014 – 2020.
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OEM telematics and aftermarket telematics are the two types of
commercial telematics. Further, OEM telematics include embedded OEM
systems and hybrid OEM systems; and aftermarket telematics include
embedded aftermarket telematics and portable aftermarket telematics.
OEM telematics are already installed in vehicles by automobile
manufacturers whereas aftermarket telematics include solutions that
are installed by the users of vehicles post purchase. Increasing
partnerships between automobile manufacturers and telematics service
providers is driving the market for OEM telematics. Further,
government mandates for installations of telematics devices such as
GPS devices and satellite navigators in commercial vehicles is also
driving the growth of commercial telematics market.
Of the mentioned applications, fleet/asset management is one of the
most important applications of commercial telematics. Vehicle
tracking, driver behavior analysis, navigation, entertainment, and
asset monitoring are some of the functions carried out by commercial
telematics solutions. In recent years, vehicle theft rates in
countries such as Brazil and the U.S. are increasing, which is
leading to the increased adoption of insurance telematics solutions.
Furthermore, telematics is finding wide applications in industries
such as healthcare, and government and utilities. Japan, Germany,
U.S. and China are experiencing significant growth in the commercial
telematics market for healthcare applications due to rising
investments in technology to upgrade healthcare facilities in these
countries. However, high cost incurred in initial installation and by
network service providers are some challenges for wide adoption of
commercial telematics solutions.
In 2013, North America was the largest market for commercial
telematics in terms of revenue. The region has experienced
significant adoption of commercial telematics solutions across
industries such as transportation and logistics, and government and
utilities. This is attributed mainly to high internet penetration in
the North American region. Europe is expected to be the fastest
growing region owing to the eCall initiative by the European Union.
Demand from countries such as Japan, China, India, and Australia is
expected to drive the Asia Pacific commercial telematics market in
the coming years. Brazil is experiencing very high vehicle theft
rate. As per Brazil’s State Department of Public Safety and
national traffic department in Rio de Janeiro, everyday 7 or 8
vehicles out of 100,000 are stolen. CONTRAN 245 is an initiative by
the Brazilian government for mandatory installation of tracking
devices in vehicles sold and manufactured in Brazil.
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The global commercial telematics market is led by players such as MiX
Telematics Ltd., Omnitracs LLC, Verizon Communications Inc.,
WirelessCar AB, ORBCOMM Inc., Masternaut Limited, TomTom N.V.,
Trimble Navigation Limited, and OnStar LLC., among others.
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