Synthetic monitoring which is also referred to as proactive
monitoring or active monitoring is a website monitoring process which
is a done with the help of web browser scripted recordings or web
browser emulation or web transactions. The paths or behavioral
scripts are created to simulate a path or action that the end user
would take in site. These paths or behavioral scripts are monitored
on regular basis for enhanced performance in terms of availability,
functionality and the time taken for responding. There is growing
importance for synthetic monitoring as it provides better
IT/Operations and enables webmaster professional to determine and
indentify various quires and malfunctioning. This helps in
determining whether web application or website is experiencing a
downtime or slows before the problem actually affects the customer or
end-users. The synthetic monitoring does not actually require any web
traffic so it provides companies to test web applications 24*7. The
synthetic monitoring system also provides testing of new applications
before the application is launched the end users. This complements
well with the passive monitoring system as it provides visibility on
application health during peak hours when the transaction volume is
low. The synthetic monitoring provides deeper visibility in the end
to end performance when it is used traditional APM tools. Synthetic
monitoring provides simulation of typical navigation through website
or end use behavior.
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Some key drivers for the synthetic monitoring market include
management and pro active monitoring is becoming a necessity for
complex applications, various micro services providing better
application development, SLA parameters evaluation, importance of
DevOps. Incorrect alerts and false positives is a factor which is
predicated to restrain the synthetic monitoring market growth over
the next few years. Lack of expertise and skill set, monitoring on
emulators and lack of real time application, pro active and
visibility are some of the key challenges faced by the players
operating in the synthetic monitoring market. Some of the key
opportunity which is predicted drive the synthetic monitoring market
over the near future includes predictive analytics, data driven
decision making, customer experience management and advancement in
software defined age and application delivery.
The synthetic monitoring market by service has been segmented into
professional services and managed services. The synthetic monitoring
market by professional service type has been segmented into
implementation services, business consulting services and training
and support services. The market by organization size has been
segmented into large enterprises, medium and small enterprises. The
market by deployment type has been segmented into on premises and
hosted. The synthetic monitoring market by end use industry has been
segmented into banking and finance, government sector, defense and
surveillance, telecommunication, IT, retail sector,
telecommunication, entertainment and media, automotive industry and
others.
The synthetic monitoring market by geography could be broadly
segmented into North America, Asia Pacific, Europe, Middle East and
Africa and Latin America. North America led the synthetic monitoring
system market and is also expected to hold the largest share in the
market over the next few years in terms of revenue. The rising demand
for synthetic monitoring system in North America is attributed to
rise in adoption of emerging technologies which include cloud
computing and DevOps, BYOD (bring your own device), software as a
service (SaaS) based application. Thus creating demand for synthetic
monitoring system with latest features like real time analysis, log
management and advance analytics. Asia Pacific is predicted growth at
the fastest rate over the next few years. Europe followed North
America in the synthetic monitoring market in terms of revenue.
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Some of the key players who are operating in the synthetic monitoring
market include BMC Software Inc. (U.S.), CA Technologies Inc. (U.S.),
Dell Technologies (U.S.), Inc., International Business Machines (IBM)
Corporation (U.S.), Dynatrace Software company (U.S.), Hewlett
Packard Enterprise (U.S.), Microsoft Corporation (U.S.), Appdynamics
Inc. (U.S.), Riverbed Technology (U.S.), New Relic, Inc. (U.S.) and
Splunk, Inc. (U.S.) among others.
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