The Latin
America Feminine Hygiene Products Market is expected to grow
at a 9.6% CAGR in the 2014-2020 forecast period, rising from a 2014
valuation of US$2,198.2 million to a projected 2020 valuation of
US$3,809.7 million.The report, titled ‘Feminine Hygiene Products
Market - Latin America Industry Analysis, Size, Share, Growth,
Trends, and Forecast 2014 - 2020’, has been prepared by expert
analysts with primary and secondary research and is available on the
company website for sale.
In recent years,
growing awareness towards hygiene consciousness and healthy life
style is increasing the demand for feminine hygiene products across
the countries of Latin America. Owing to its essential nature in
women lives, feminine hygiene products market is gaining momentum
across the countries of Latin America such as Brazil, Argentina,
Chile and Peru. The changing mind set and growing hygiene
consciousness is creating a positive impact on the market of feminine
hygiene products. Globalization and spurt in the number of working
women is boosting the demand for feminine hygiene products. Brazil
with its huge population is dominating market for feminine hygiene
products across Latin America, followed by Argentina whereas emerging
markets such as Chile and Peru are expected to witness decent growth
for feminine hygiene products across Latin America. Preferences for
convenient and easy to use products are fueling the demand for
feminine hygiene products in this region.
Growing preference
for fashionable clothes and beauty consciousness is one of the key
factors behind the growth of feminine hygiene products in Brazil and
Argentina. Brazilian consumers show strong preference for premium
sanitary protection products such as pantiliners and shields and
tampons over general sanitary protection products. To meet the
consumer demand manufacturers are investing lump sum amount in
launching new products with extra features. Furthermore, consumers in
Argentina with their low purchasing power have become more rational
in opting products. They are more inclined towards mid range
products. With the ongoing market trend manufacturers are focusing on
launching low cost and small size products. Internal cleansers and
spays are preferred in Chile. Consumer shift towards healthier life
style is increasing the demand for hygiene products in Chile. Ultra
thin sanitary pads with extra leakage protection barrier are gaining
popularity in Peru. However, raise in the standard of living in
emerging countries are expected to fuel the demand of feminine
hygiene products in emerging market.
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PDF file of Feminine Hygiene Products Market :
Feminine hygiene
products are available in distribution channels such as Dollar
stores, variety store and general merchandise retailers, cash &
carries & warehouse clubs, department stores, convenience stores,
hypermarkets and supermarkets (incl. discounters) and other general
retailers. With rising consumer shift towards hygiene products,
manufacturers are focusing on the product availability and making
products more accessible to the consumers through various
distribution channels.
Feminine hygiene
products market in Latin America was valued at USD 2198.2 million in
2014 and is expected to reach USD 3809.7 by 2020, growing at a CAGR
of 9.6% over the forecast period. The growth in the feminine hygiene
products market is mainly attributed to rising concerns for hygiene
across Latin America. Changing lifestyle and mind set of consumer
towards hygiene along with consumer shift towards convenient and easy
to use products in developed markets such as Brazil and Argentina,
followed by Chile and Peru is expected to boost the demand for
feminine hygiene products in this region.
By country,
Brazil dominated the Latin America with the largest market share
followed by Argentina in 2014. Changing lifestyle and preference for
healthy living is creating a positive impact on the feminine hygiene
products market. Usage of feminine hygiene products in emerging
countries such as Chile and Peru is expected to witness decent growth
in coming six years.
Market for feminine
hygiene products in Brazil and Argentina is expected to grow at a
higher rate as compared to other countries of Latin America. However,
developed markets for feminine hygiene products are expected to
witness decent growth due to increase in the number of working women
population and rising fashion consciousness.
Hypermarkets and
supermarkets, drug stores and pharmacies, convenience stores and
health and beauty stores are the major distribution channels across
Latin America and are expected to maintain its leading position in
the coming six years. With the rising standard of living,
distribution channels play a crucial role in these countries for
marketing of the feminine hygiene products.
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