Transparency Market
Research, in a report titled “Diapers
Market - Global Industry Analysis, Market Size, Share,
Growth And Forecast 2011 - 2017,” brings to light the fact that
diapers are no longer associated only with babies and infants and
that the rise in medical conditions such as urinary incontinence has
resulted in a growing demand for adult diapers. The report states
that the value of the global diapers market is anticipated to reach
US$63.2 bn by 2017.
Factors such as the
rise in the aging population, rapid urbanization, an increase in
disposable income, the surge in the number of working women, and the
falling infant mortality rate in several countries have greatly
boosted the demand for diapers across the globe. However, several
environmental concerns, the declining men to women ratio, and the
drop in birth rate in developed countries threaten to hamper the
global diapers market.
On the basis of
type, the diapers market is segmented into cloth diapers, training
diapers, disposable diapers, and swim pants. Disposable diapers form
the largest product segment of the overall diapers market and this
segment comprises super-absorbent diapers, ultra-absorbent diapers,
biodegradable diapers, and regular diapers. The recent introduction
of biodegradable diapers and the high convenience offered by
disposable diapers make this segment the leading one.
The research report
studies the overall diapers market demographically, evaluating the
demand and consumption on the basis of age and gender. By age, the
diapers market is bifurcated into baby diapers and adult diapers.
Baby diapers dominate the overall market owing to surging demand.
However, adult diapers are soon gaining prominence and will prove to
be a strong contender in the overall diapers market. Improving health
standards, rising social awareness, and increase in chronic diseases
resulting in conditions such as ostomy and urinary incontinence have
contributed to the growing demand for adult diapers.
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On the basis of
geography, the global diapers market is divided into Asia Pacific,
Europe, North America, and Rest of the World. Accounting for a third
of the global market, Europe is the largest regional segment. One
fifth of the overall diapers market is held by North America.
However, the diapers markets in Europe and North America are both
nearing saturation and hence growth is anticipated to be slow or nil
over the coming years. Asia Pacific, on the other hand, is projected
to witness strong growth during the forecast period, recording the
highest CAGR from 2011 to 2017.
The global diapers
market is dominated by a handful of leading players such as Kimberly
Clark, SCA Hygiene Products, Unicharm, Kao Corporation, Hengan, and
Procter & Gamble. These players are profiled in the research
report based on company overview and a SWOT analysis. The SWOT
analysis sheds light on the major strengths, weaknesses,
opportunities, and threats of these companies with respect to the
diapers market.
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