Anti-Counterfeit Clothing and Accessories Packaging Market - Global Industry Analysis, Growth, Trends, Forecast 2023

The misconduct of counterfeiting practices is mostly encountered with premium quality products owing to their low risk and large revenue benefits. The counterfeiting actions of accessories and clothing are hastily transforming from physical marketplace to e commerce portals. Moreover, potential counterfeiting acts would increase further with growing sales of fashion goods through e-commerce. Currently, the counterfeiting rates of clothing and accessories are hindering the financial growth of luxury goods and fashion industry. In order to overcome the increasing forgery practices, different authentication technologies are implemented for low cost products. There have been an increase in acceptance of track and trace technologies by premium fashion wear manufacturers worldwide. Anti-counterfeit labeling is expected to become an essential part of accessories packaging procedure, thereby mounting brand protection.

The key driving factors for Anti-Counterfeit Clothing And Accessories Packaging Market are increasing acceptance of track and trace technologies and rising trend of multilayered protection of products among others. There are other geographical drivers which are also responsible for the growth of the market. In addition, demand from emerging markets across India and China are expected to create opportunities for anti-counterfeit clothing and accessories packaging market in the future. However, additional cost of anti-counterfeit technologies and huge cost of real time tracking are some of the major factors which are hindering the growth of global anti-counterfeit clothing and accessories packaging market.

Global anti-counterfeit clothing and accessories packaging market can be broadly classified on the basis of technology and geography. By technology, the market for anti-counterfeit clothing and accessories packaging is segmented into authentication packaging technology and track and trace packaging technology. Authentication packaging technology is further subdivided into ink and dyes, hologram and watermark among others. Hologram technology is anticipated to witness potential growth in the future. Moreover, track and trace packaging technology is classified into barcode technology and RFID technology. Barcode technology is expected to grow at a significant rate in the future due to its low cost compared to other track and trace technologies.

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By geography, the global anti-counterfeit clothing and accessories packaging market is segmented into North America, Europe, Asia pacific and Rest of the World. Currently North America and Europe are collectively dominating the market for anti-counterfeit clothing and accessories packaging in terms of revenue, followed by Asia-Pacific. There are huge number of customers of anti-counterfeit technologies in these regions, primarily due to high brand preference ambiance. Moreover, increase in adoption of track and trace technologies by manufacturers coupled with active anti-counterfeit measures from trade associations are boosting the market for anti-counterfeit clothing and accessories packaging in North America and Europe. Asia Pacific is expected to become the fastest growing region in the future owing to increase in small scale clothing industries along with establishment of their brand image in local markets. However, the growth of luxury and fashion industry across developed countries was largely obstructed by decline in economic conditions. Leading manufacturers across these regions are focusing on newer opportunities through business expansion in emerging countries.

Some of the Key Players in this market are Alien Technology Corp., Zebra Technologies Corp., AlpVision, Avery Dennison Corp., Impinj Incorporation, Microtrace Solutions, Applied DNA Science Inc., RDS Labels and Brand Integrity International among others.

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Anti-counterfeit Clothing Packaging Market - Global Industry Analysis, Growth, Trends, Forecast 2024

Transparency Market Research Report Added "Anti-counterfeit Clothing Packaging Market".The increasing incidents of forging have become a matter of concern for original clothing manufacturers across the world. The practice of counterfeiting has been resulting in inestimable perceptible and imperceptible losses for the global clothing industry. Counterfeiting not only affects the revenue of these companies but also affects the end-users. Clothing industry players across the globe are unceasingly taking steps to curb the penetration of counterfeit products in their supply chain. Apart from this, low quality of counterfeit products affects the brand image of the company and also results in exasperation among consumers. The forged packaging in case of branded clothes is so well-replicated that it gets skipped during normal inspection and, thereby makes entry into the retail market. The poor product quality of these counterfeit clothing products poses several problems for consumers relating to skin irritation, colour fading after wash, etc., which consequently lead to the deterioration of the brand image of the concerned apparel company.

Counterfeiting practice affects the company’s gross revenue and results in immense long term damage to its credibility in the market, which further impacts its marketing strategy severely. Every year, significant amount of losses are incurred by the operating players due to the usage and sale of counterfeit products in the global clothing industry.

The anti-counterfeit clothing packaging technology has emerged as an efficient solution for detecting counterfeit clothing products globally. The main reason why the clothing industry is being severely affected by counterfeit products is that these products are easily available and are found virtually everywhere in the local market. In view of the rise in the number of clothing counterfeit cases, the anti-counterfeit clothing packaging market is expected to witness significant growth over the forecast period of 2016-2024.

Several innovative technologies with ease-in-access and operational excellence are making foray into market for verification and authentication of the original clothing products. Manufacturers are increasingly adopting these technologies, which is further propelling the demand for anti-counterfeit clothing packaging globally. Growing use of highly proficient RFID technology is one of the most significant factors that is fueling the overall growth of anti-counterfeit clothing packaging market globally. Due to these reasons, the global anti-counterfeit clothing packaging market is anticipated to grow at a significantly higher growth rate over the forecast period.

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Due to the best value utilization of their money spent on clothing products, consumers are getting increasingly aware about forged or counterfeit products and also about the anti-counterfeit technologies. Government is also becoming more conscious about imposing regulations with a view to completely eliminate the sale of counterfeit clothing products in the market. This makes global companies optimistic about investing in advanced anti-counterfeit technologies. Market players are actively working with various government organizations synergistically to counteract against forged clothing products. This approach is further expected to provide a substantial platform for the growth and development of the global anti-counterfeit clothing packaging market in the coming years.

Intense capital expenditure is required for setting up anti-counterfeit technology systems. This factor restrains majority of the market players from adopting the anti-counterfeit clothing packaging. Proper utilization of anti-counterfeit clothing packaging also impacts the product distribution system and supply chain network of the companies, which is also expected to hinder growth of anti-counterfeit clothing packaging market, globally, in the coming years.

The global anti-counterfeit clothing packaging market is segmented on the basis of technology and regions. On the basis of technology, the market is segmented into authentication packaging technology and track and trace packaging technology. The authentication technology segment is further sub-segmented into ink & dyes, holograms, watermarks, and taggants. The track and trace packaging technology segment is sub-segmented into barcode technology and RFID technology.

Geographically, the global anti-counterfeit clothing packaging market is segmented into seven main regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. North America, followed by Europe, are expected to account for the largest share of the global anti-counterfeit clothing packaging market due to high awareness. The Asia-Pacific region, which is rapidly establishing its footprints as a market for high-end & value added branded clothing products, is also expected to grow at a significant rate, thereby contributing to the overall growth of the global anti-counterfeit clothing packaging market over the forecast period.

Some of the Key Players covered in this study on the global anti-counterfeit clothing packaging market are Zebra Technologies, Alien Technology Corp., AlpVision, Avery Dennison Corp., SICPA HOLDING SA, Microtrace, LLC, and Impinj, Inc.

About Us :

Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.