The misconduct of
counterfeiting practices is mostly encountered with premium quality
products owing to their low risk and large revenue benefits. The
counterfeiting actions of accessories and clothing are hastily
transforming from physical marketplace to e commerce portals.
Moreover, potential counterfeiting acts would increase further with
growing sales of fashion goods through e-commerce. Currently, the
counterfeiting rates of clothing and accessories are hindering the
financial growth of luxury goods and fashion industry. In order to
overcome the increasing forgery practices, different authentication
technologies are implemented for low cost products. There have been
an increase in acceptance of track and trace technologies by premium
fashion wear manufacturers worldwide. Anti-counterfeit labeling is
expected to become an essential part of accessories packaging
procedure, thereby mounting brand protection.
The key driving
factors for Anti-Counterfeit
Clothing
And
Accessories
Packaging
Market
are increasing acceptance of track and trace technologies and rising
trend of multilayered protection of products among others. There are
other geographical drivers which are also responsible for the growth
of the market. In addition, demand from emerging markets across India
and China are expected to create opportunities for anti-counterfeit
clothing and accessories packaging market in the future. However,
additional cost of anti-counterfeit technologies and huge cost of
real time tracking are some of the major factors which are hindering
the growth of global anti-counterfeit clothing and accessories
packaging market.
Global
anti-counterfeit clothing and accessories packaging market can be
broadly classified on the basis of technology and geography. By
technology, the market for anti-counterfeit clothing and accessories
packaging is segmented into authentication packaging technology and
track and trace packaging technology. Authentication packaging
technology is further subdivided into ink and dyes, hologram and
watermark among others. Hologram technology is anticipated to witness
potential growth in the future. Moreover, track and trace packaging
technology is classified into barcode technology and RFID technology.
Barcode technology is expected to grow at a significant rate in the
future due to its low cost compared to other track and trace
technologies.
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By geography, the
global anti-counterfeit clothing and accessories packaging market is
segmented into North America, Europe, Asia pacific and Rest of the
World. Currently North America and Europe are collectively dominating
the market for anti-counterfeit clothing and accessories packaging in
terms of revenue, followed by Asia-Pacific. There are huge number of
customers of anti-counterfeit technologies in these regions,
primarily due to high brand preference ambiance. Moreover, increase
in adoption of track and trace technologies by manufacturers coupled
with active anti-counterfeit measures from trade associations are
boosting the market for anti-counterfeit clothing and accessories
packaging in North America and Europe. Asia Pacific is expected to
become the fastest growing region in the future owing to increase in
small scale clothing industries along with establishment of their
brand image in local markets. However, the growth of luxury and
fashion industry across developed countries was largely obstructed by
decline in economic conditions. Leading manufacturers across these
regions are focusing on newer opportunities through business
expansion in emerging countries.
Some of the Key
Players in this market are Alien
Technology Corp., Zebra Technologies Corp., AlpVision, Avery Dennison
Corp., Impinj Incorporation, Microtrace Solutions, Applied DNA
Science Inc., RDS Labels and Brand Integrity International among
others.
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