Electrophotographic
printing technology enables printing images on an imaging
substrate which includes paper, glass, fabric, metal or any other
object. The technology ensures quality print at a very high speed in
comparison to other types of printers currently in use.
Electrophotography or electrophotographic printing is a popularly
used in commercial application, owing to its cost economy, ability to
print on a large scale, and high-speed functionality. The commercial
use of the technique accounts for the majority share of the total
electrophotography printing market. Electrophotography is a complex
digital printing technology, consisting of two materials and seven
process steps.
Electrophotography
is the oldest of all the non-impact printing technologies.
Electrophotographic printing is also known as ‘’xerography and/or
laser’’ printing. The major advantage associated with the
electrophotography printing is its large speed range spanning from 4
PPM to 1,000 PPM. Digital printing processes are undergoing major
changes, such as improvements in productivity and reliability, which
are making it more cost effective. The output of electrophotographic
printing is expected to grow in the coming years, and the growth is
likely to be value-driven.
The increasing use
of electrophotographic printing in the packaging industry is one of
the key drivers expected to drive growth of the electrophotographic
printing market over the forecast period. The digital print packaging
market has benefited the manufacturers of consumer goods through:
improved workflow, facilitating the rise in innovative marketing
practices, enabling the foray of products into the market at a faster
rate, and expediting technological advancements. The brand owners and
manufacturers seek innovative packaging and graphics to gain a
competitive edge and enhance the shelf appeal of their products.
Thus, the rising need from the packaging industry is expected to
contribute toward the growth of the global electrophotography
printing market in the coming years. The other major driver for the
rising demand for the electrophotographic printing technique is the
increasing investment in marketing activities by majority of the
business customers and companies. In addition, the growth witnessed
in the food, healthcare, and retail industries is expected to further
fuel growth of the global electrophotographic printing market in the
coming years.
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The color
electrophotographic printing market is expected to be the most
dominant market segment in the global electrophotographic printing
market in the near future. Marketers that are increasingly focused
towards improving the packaging standards of their products are
further fuelling the market growth. The color photographic printers
not only have a strong presence in the current market, but are also
expected to continue to witness growth in the coming years as well.
One of the major
challenges for the global electrophotographic printing market is that
the electrophotography is environmentally hazardous, as the printers
use a harmful substance called ‘selenium.’ In addition,
increasing availability and application of inkjet technology as its
substitute is also acting as one of the major restraints for growth
of the global electrophotographic printing market.
The global
electrophotographic printing market is segmented based on
application, type, and geography. By application, the global
electrophotographic printing market is segmented into labels and
packaging, commercial/other printing, security, office stationery,
advertising, directories, catalogues, newspapers, magazines, books,
and others. By type, the global electrophotographic printing market
is categorized into monochrome and color.
By geography, the
global electrophotographic printing market is segmented into North
America, Europe, Asia Pacific (APAC), the Middle East and Africa
(MEA), and Latin America. North America being one of the most
innovative and mature markets in terms of printing, accounts for
major share of the global electrophotographic printing market
currently. In APAC, Japan remains the largest electrophotographic
printing market. Besides, APAC is expected to expand at the fastest
growth rate in the coming years, owing to the rising disposable
income and increasing sales of computers and printers in the region.
Some of the Key
Players in the global
electrophotographic printing market are: AB Graphic International
Ltd., - Landa, HP, Xeikon, Anglia Labels, Cenveo Labels and Packaging
Group, Associated Labels, Consolidated Labels, Kodak, Canon, Konica,
Fuji Xerox Co., Ltd., etc.
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