Specialty cleaning
products refer to the chemicals that are used to clean different
materials and surfaces such as bathrooms, drains, ovens, upholstery
and carpets. It also includes polishes and waxes used to provide a
finishing to furniture, floorings, different metals and glass. Fabric
softeners and fluorescent whitening agents which are applied to
apparel also come under this market category. Sanitation refers to
products such as disinfectants and deodorizers. The goods in this
category can be classified into commodity cleaners and specialty
cleaners. Commodity cleaners are generally sold in bulk at lower
price, while specialty cleaners are sold in small quantities at high
price.
Majority of the
demand for Specialty
Cleaning And Sanitation
Products are derived from industries and
institutions which include contract cleaning firms, schools,
institutions, office buildings, restaurants, hotels and hospitals.
Domestic demand accounts for about one-third of the total demand.
Government regulations regarding the content of cleaners act as a
restraint to this industry. Volatile organic compounds emission was a
major cause of concern for industrial buyers, which prompted many
companies to switch to bio alternatives. However, VOC emissions did
not affect the domestic demand. Improper disposal of dry cleaning
materials also pose a threat to the environment which raised
government concerns. Some applications of cleaning products have
reduced due to the advent of new flooring surfaces and furniture
which do not require frequent polishing and cleaning.
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North America and
Europe are the largest market for specialty cleaning and sanitation
products, while Asia Pacific and South America regions have exhibited
the strongest growth rate over the years, due to betterment of living
conditions and increase in disposable income in these geographies.
Some of the major companies that are operating in the market are Du
Pont, S.C. Johnson and Son Inc., Clorox Co., Madison Bionics, and
Reckitt and Colman Inc. among many others.
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