Leisure
centres are a purpose built site or building, generally for
the relaxation of customers by using the facilities offered by them.
The leisure market can be segmented into industrial subsectors which
include gaming centers, sports clubs, health and fitness clubs and
bars and night clubs among others. The global leisure centres market
is expected to witness positive growth over the forecast period from
2015 to 2021 due to increasing consumer participation in leisure and
recreational activities. Moreover, rising disposable income coupled
with increasing standard of living is having a positive impact on the
growing popularity of leisure centres globally. Furthermore, leisure
centres market is also playing an important role in generating
multiple employment opportunities and simultaneously creating
positive impact on the economic growth globally.
Consumers’
continuous strive to improve general well-being is generating a
positive impact on the leisure centres market. The burgeoning leisure
centres market includes proactive approaches to feeling relaxed and
rejuvenated. Changing consumer preferences and increasing demand for
stress management services are driving the leisure centres market
globally. Changing lifestyle and increasing number of sophisticated
and standard consumers are some of the other major factors fueling
the demand for leisure centres market at the global level.
Furthermore, owners of the leisure centres are focusing on branding
and promotional activities in order to attract more consumers towards
their centres. Moreover, they have been emphasizing on capitalizing
international opportunities and innovating their services for better
customer satisfaction.
As the leisure
center market is a skill-based industry, proper professional training
plays an imperative role in the development of this industry.
Furthermore, to increase the standard of the industry, service
training is provided to its workforce to enhance the quality of the
services. Owners of leisure centres are concentrating on implementing
new services with properly-trained staffs to satisfy consumer needs.
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Government
intervention, stringent tax policies coupled with complex
macroeconomic conditions are some of the restraining factors
hindering the growth of this market in developing countries.
Furthermore, regulatory costs along with high entertainment tax are
some of the major reasons hampering the market expansion of leisure
centres market globally.
U.S., Canada is
dominating market for leisure centres in North America. Furthermore,
France, UK and Italy are witnessing positive growth in leisure
centres market due to growing preference for luxurious lifestyle.
Moreover, India and China is expected to experience positive growth
due to increasing standard of living and changing consumer perception
towards sophisticated lifestyle. Growing urbanization is also fueling
the demand for leisure centres globally.
Some of the key
players operating in the leisure centres market are Caldicot Leisure
Centre Merlin Entertainments PLC, River Park Leisure Centre, North
Devon Leisure Centre, Deepings Leisure Centre, Bourne Leisure
Holdings Limited, Castle leisure, Torridge Leisure Centre, Harborough
Leisure Centre and Pudsey Leisure Centre and Olympiad leisure center
in Europe, INOX Leisure Limited in Asia Pacific, Walt Disney Parks &
Hotels, SeaWorld Parks & Entertainment in North America among
others.
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