Anti-counterfeiting
is a measure implemented to prevent illegal imitation or reproduction
of a product or service. Counterfeiting includes forgery of
documents, currencies as well as imitation of shoes, handbags,
clothing, automobile parts, electronic items, art, movies, etc. The
counterfeited products possess fake company logos or brand names.
These counterfeited products are of inferior quality and sometimes
also include toxic components. The anti-counterfeiting
packaging industries deal with providing brand
protection, supply chain security, banknote authentication, excise
tax recovery, product authentication and offering banknote fitness
solutions to governments. The services offered by anti-counterfeiting
packaging industry include protecting their clients that are based in
various industries of adulteration, smuggling, product diversion,
product theft and also serve the leading central banks in protecting
currencies.
Global
anti-counterfeiting packaging market is segmented on the basis of
technology, application and geography. On the basis of technology,
the market is segmented into tracing technologies and authentication
technologies. Further, tracing technology segment is sub-segmented
into barcodes and Radio Frequency Identification (RFID).
Authentication technologies include holograms, taggants and inks and
dyes, among others. On the basis of industries the market can be
segmented into, agrochemical, Consumer, FMCG (Fast Moving Consumer
Goods), healthcare and oil and gas.
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Growing demand for
secure packaging is one of the major factors contributing to the
growth of this market. Due to the rising health awareness among
consumers, they are constantly looking for hygienic and environment
friendly packaging. This triggers the anti-counterfeiting packaging
industry to come up with innovative solutions that can promise
genuine and authentic foods food free from toxins. The Food and Drug
administration (FDA) is also taking various measures in
anti-counterfeiting packaging by implementing measures whereby the
material used for packaging the food items should not possess
chemical effects. This initiates the manufacturers in using genuine
and authentic products for the purpose of packaging and avoids any
unhealthy shortcuts. This is also contributing to the growth of
anti-counterfeiting packaging market. Another such factor that is
contributing to the growth of this market is government regulations
for taking measures to avoid any untoward incidents like accidents
that usually happen by using counterfeited electronic products like
sensors. Also, there are health issues that are taking place with the
use of toxins that are adulterated in edible items and are not
genuine in nature. However, technology duplication of various
machines through which holograms and identification signs of an
original product can be designed, are enabling unscrupulous
establishments to enter the market unnoticed. Also, evils of the
society like bribery and corruptions are also expected to restrain
the growth of anti-counterfeited products market. Another roadblock
in the growth of this market is the investment required to implement
control on counterfeiting, which is at times unaffordable. Some
developing countries like India and China are taking serious measures
to curb the menace of counterfeiting which can create an opportunity
for growth of this market.
Some of the Major
Players in the Counterfeiting
Packaging Market include Alien Technology, 3M Company, Authentix,
AlpVision SA, DuPont, Avery Dennison Corporation, Impinj Inc,
Essentra Plc, and Zebra Technologies among others.
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