Email Marketing Industry : Increasing Number of Email Users to Boost Market’s Growth

According to a new research report by Transparency Market Research (TMR), the global market for email marketing demonstrates a fragmented and competitive due to the presence of a number of well-established players, namely, IBM, Microsoft Corp., Zoho Corp., Epsilon, and Responsys Inc., providing solution and services across various end-use industries. These companies, together, held just about 44% of the overall market in 2016.

Investments in various technologies for email marketing and innovations in email marketing software and services are the key strategies adopted by these players to strengthen their positions in this market. Technical advancements in tools of email marketing solution and the increase in research activities for the development of solutions and services are likely to attract the focus of participants in the forthcoming years, states the research report.

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As per the study, the worldwide market for email marketing is estimated to expand at a CAGR of 19.60% during the period from 2017 to 2025, rising from US$4.51 bn in 2016 to US$22.16 bn by the end of the forecast period. Software has surfaced as the key component in email marketing and is projected to remain so throughout the forecast period, owing to the increasing uptake of white label software, third-party standard software, and web-based application software across the world.

Small Enterprises to Report Higher Adoption of Email Marketing Strategy

In this report, large enterprises and small and medium enterprises have been considered as the two main type of enterprises, which make the use of email marketing strategies. The adoption of email marketing is expected to surge in small and medium enterprises over the forecast period, owing to the increasing application of convenient email marketing tool to target various groups of users for branding their products, solutions, and services. The small scale enterprises in the retail/ecommerce business are anticipated to contribute the most to the global market for email marketing in the near future.

The report further presents an geographical analysis of the worldwide market for email marketing, according to which, North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the key regional markets for email marketing across the world. Among these, Asia Pacific has been leading the global market and is projected to remain doing so over the period of the forecast, expanding at a CAGR of 22.80%.

Rising Awareness about Email Marketing to Boost Adoption

“The increasing number of people using email for communication and various other works is having a significant impact on the growth of the market for email marketing across the world,” says a TMR analyst. The number of email users is constantly rising at a healthy pace and is expected to reach one-third of the global population by 2019, making emails the most productive medium for advertisement and marketing over the forecast period.

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Apart from this, the growing awareness among people about the benefits of email marketing, such as it provides a comparatively higher RoI rate than any other form of digital marketing, will also reflect positively on its adoption in the near future. However, the dearth of niche marketing options and the rising concerns over privacy issues among consumers may hamper the growth of this market in the years to come, states the report.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

Digital Signature Market : Demand and Popularity to Soar in BFSI Sector

The global market for digital signature demonstrates a competitive landscape, finds a new research report by Transparency Market Research (TMR). The top five players, namely, DocuSign Inc., Adobe Systems Inc., Gemalto NV, Entrust Datacard Corp., and Ascertia, collectively, held more than 57% of the overall market in 2016. A large pool market players are adopting strategies, such as alliances and partnership, to expand their presence. These companies are expected to further diversify their product portfolio and integrate value-added services into solutions to seize a greater market share over the forthcoming years, states the research report.

As per the research report, the overall opportunity in the global market digital signature is likely to increase at a CAGR of 26.40% over the period from 2017 to 2025, rising from US$631.5 mn in 2016 to a value of US$4,983.6 mn by the end of the forecast period. As of now, on-premise-based digital signature solutions witness a higher demand; however, their cloud-based counterparts are likely to surpass them in the near future, thanks to the latter’s increasing popularity.

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North America to Remain on Top in Terms of Adoption of Digital Signature

The BFSI, real estate, education, government, medical and healthcare, retail, transportation, and the legal sectors have been considered as the key industry verticals of the global market for digital signature in this research report. In 2016, the BFSI sector emerged as the market leader with a share of 23%. Researchers expect this segment to remain on the top over the forecast period, thanks to the growing demand for digital signature in the banking sector, fueled by advent of ‘digital client on boarding’. Apart from the BFSI sector, the adoption of digital signature is also expected to increase in the medical and healthcare industry in the near future due to the rising application of digital signature for storing patient records securely, drug prescriptions, release of medical information, physician/medical reports, and insurance claims processing.

On the geographical front, the worldwide market for digital signature has been classified into North America, Europe, Asia Pacific, the Middle East and Africa, and South America in the research report. North America dominated this market in 2016 with US$205.0 in revenues and is expected to continue reporting healthy growth in the years to come, thanks to the informant of several government regulations. Europe, however, is anticipated to surpass North America over the period of the forecast on the grounds of the government initiatives, intended towards creating opportunities for enterprises to conduct cross border business, notes the research study.

Increasing Awareness Regarding Benefits of Digital Signature to Boost Market’s Growth

“The increasing awareness among consumers pertaining to the benefits of digital signature, such as cost reduction, improved efficiency, and time savings, has been propelling the market for digital signature across the world.” states an analyst at TMR. Business organizations are inevitably faced with economic uncertainty, where they have to take tough decisions to reduce operational cost and improve enterprise efficiency. Since digital signature reduces the costs associated with printing, recording, scanning, mailing, and archiving, its adoption in various industries has increased substantially, reflecting greatly on the global market.

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Going forward, the market’s future looks thriving; however, the rising concerns over the legality of these signature may create obstacles in the growth trajectory of this market in the coming years, states the report.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

Aerial Imaging Market : Increasing Popularity of Aerial Imagery to Reflect Positively on Market’s Growth

The global aerial imaging market is highly fragmented in nature, finds a new report by Transparency Market Research (TMR). The top five companies, namely, Fugro N.V., NRC Group ASA, Nearmap Ltd., Google Inc., and EagleView Technologies Inc., held only 15.4% of the overall market in 2016. With a large pool of players, the market demonstrates a competitive landscape.

The leading players are focusing especially on technological improvements and integrated and joint innovation to build a new ecosystem to strengthen their presence in this market. Over the coming years, they are likely to be more involved in mergers and acquisitions for the expansion of their businesses, states the research study.

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As per TMR’s estimations, the opportunity in the global market for aerial imaging is likely to expand at a CAGR of 14.60% during the period from 2017 to 2025, rising from US$1.36 bn in 2016 to US$4.58 by the end of the forecast period. Geospatial technology has emerged as the key application area of aerial imaging and is expected to continue like this over the forthcoming years, states the research report.

Government Sector to Continue as Key End User of Aerial Imaging Technique

The research report considers the commercial, civil engineering, military, forestry and agriculture, energy, insurance, and the government sectors as the key end users of aerial imaging across the world. The government sector has emerged as the leading consumer of aerial imaging technique and is expected to remain so over the forecast period. The increasing usage of aerial imagery in various applications, such as homeland security, improvement of town planning, energy sector exploration, and monitoring and management of environmental changes, is the key factor behind the dominance of this segment. The commercial and the forestry and agriculture sectors are also expected to witness a high-paced adoption of aerial imaging in the near future.

Geographically, the report segments the worldwide aerial imaging into North America, the Middle East and Africa, Europe, Asia Pacific, and South America. North America led this market in 2016, with US$575.9 bn in revenues. Researchers expect this regional market to continue to lead over the next few years on the grounds of the rising adoption of aerial photography in the agriculture and forestry industry. The rising advancements in automated drone technology and the increasing number of merger and acquisitions among key player in this region are also projected to boost the North America market for aerial imaging in the years to come, reports the study.

Increasing Application of Aerial Imaging in Various Industries to Boost Growth

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“The increasing adoption of aerial imagery in various end-use industries is the most prominent driving force behind the growth of the global aerial imaging market,” says an analyst at TMR. Aerial imaging has found its applications in a number of industries, such as archeology, disaster risk estimation, cartography, defense and security, construction and development, journalism, tourism and intelligence surveillance and reconnaissance (ISR), and its application range is likely to expand in the year so come, leading to a substantial rise of this market over the next years.

About Us :

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

Video Surveillance and VSaaS Market : Need to Maintain Resilient Infrastructure Emerges as Chief Growth Driver

The competition in the global video surveillance and VSaaS market is forecast to remain intense in the coming years. Besides the presence of several established and local enterprises, the market exhibits considerable opportunities for emerging players, finds Transparency Market Research (TMR) in a new study. This will however result in fiercer competitive rivalry among companies operating in the global video surveillance and VSaaS market. Thus to remain ahead of the curve, players are inclined towards partnerships and strategic collaborations. These could help them gain advanced technologies, besides offering distribution channel advantages.

Hangzhou Hikvision Digital Technology Co. Ltd., Dahua Technology, and Axis Communications AB are among the leading companies in the global video surveillance and VSaaS market. These companies are mostly capitalizing on product launches to have a stronger foothold. In addition, the market players are taking efforts toward extending their merger and acquisition activities across emerging nations. Considering the positive influence of various strategies adopted by market players, coupled with other drivers, the global vide3o surveillance and VSaaS market will continue exhibiting steep growth.

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According to TMR, the global video surveillance and VSaaS market is likely to reach US$101.70 bn by the end of 2025, from its earlier valuation of US$25.11 bn in 2016. If these figures hold true, the global video surveillance and VSaaS market will rise at a promising 16.6% CAGR between 2017 and 2025. By type, the global video surveillance and VSaaS market is bifurcated into analog and IP-based video surveillance and VSaaS segments. Of these, the IP-based video surveillance and VSaaS segment is expected to exhibit exponential rise at a CAGR of 20.8% between 2017 and 2025. Regionally Asia Pacific emerged as the leading market and is predicted to showcase a CAGR of above 20% during the aforementioned forecast period.

Demand for Counter-terrorism Strategies Emerges as Chief Growth Driver

The global market for video surveillance and VSaaS will continue demonstrating strong growth, on account of increasing security concerns globally. Video surveillance technologies have proven extremely crucial especially for monitoring terrorist activities and likelihood for illegal infiltrations. Governments around the world are therefore investing in advanced video surveillance devices and sophisticated surveillance networks to give impetus to their counter-terrorism operations. Bringing critical infrastructure under video surveillance has thus become a worldwide drive, creating lucrative prospects for the market’s expansion.

“Considering the spread of terrorism and crime activities worldwide, coordinate efforts are required to reinforce and maintain secure and resilient infrastructure include assets, systems, and networks,” said a lead TMR analyst. Furthermore, upcoming sports events and other major dates, focus on video surveillance and VSaaS is more than ever. Following the surging demand, manufacturers are leaving no stone unturned to offer advancements in high definition (HD) and megapixel cameras. The cumulative effects of these factors will be realized by the video surveillance and VSaaS market as lucrative growth opportunities. In addition, the advent of do it yourself (DIY) video surveillance accelerated pace of gains is on cards for the market.

Corporate Protocols and High Bandwidth Requirements Emerge as Major Challenges

On the downside, bandwidth requirements in the corporate sector are very high due to the considerable number of users and applications. This has created a burden on the corporate sector as the use of IT applications is rising at an exponential rate. Furthermore, the bandwidth challenges have become more demanding as industries are transitioning from physical security to IP-based video surveillance and VSaaS solutions. It has therefore become extremely difficult for advanced security systems to effectively operate in growing networks and accommodate more users and applications.

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Nevertheless, with recent technological advancements such as inclusion of artificial intelligence the market will witness greater opportunities for growth in the future. Furthermore, integration of video analytics will help improving physical security and optimize utilization of surveillance. These developments will guarantee growth to the global video surveillance and VSaaS market in the coming years.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

Automotive Filters Market - Trends, Growth Propellers, Segmentation And Top Players

An automotive filter helps in extending engine life, as it competently traps dirt and debris that damages the internal parts of an engine such as pistons and cylinders. Engine damage can occur even by a small particle of salt, which may cause costly repairs. Automotive filters enable proper air flow to the engine, thus maintaining the air-fuel mixture. They aid in enhancing the emission control system and minimalize ignition problems in the spark plug that can give rise to austere drivability issues. Proper air flow enables the engine to function perfectly, thereby reducing fuel consumption as well as emissions. Environment dangers caused due to emission of harmful gases by conventional vehicles has encouraged the need to cultivate environment-friendly replacements. However, the electric vehicles industry is projected to expand at a high growth rate, which can pose a challenge to the expansion of the automotive filters market during the forecast period.

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The expansion of the automotive filter market can be accredited to the rapidly expanding automotive industry, constant expansion of vehicle fleet size, swelling two-wheeler and passenger car sales as well as rise in purchasing power of consumers., The global auto industry manufactured more vehicles in 2011, 80 million, according to International Organization of Motor Vehicle Manufacturers, or OICA, than ever in the history of automobiles, notwithstanding the lingering effects of recession. There has been an persistent demand for automobiles since then and this rise in demand is estimated to increase in the near future, thereby augmenting the expansion of the automotive filters market.

The global automotive air filter market can be segmented into filter type, vehicle type, end-user, and region. In terms of filter type, the global market can be segregated into air filter, hydraulic filter, fuel filter, and transmission oil filter. The fuel filter market is likely to expand significantly during the forecast period. Rise in demand for two wheelers and passenger cars, predominantly in BRICS countries, is anticipated to drive the expansion of this segment. Moreover, rising health concerns amongst the global population, along with increasing demand from OEMs, are likely to influence consumption of automotive filters positively. Additionally, increasing health disorders due to inadequate cabin ventilation is anticipated to impact the demand positively during the forecast period.

In terms of vehicle type, the global automotive air filter market can be segmented into two-wheeler, three-wheeler, passenger car, medium & heavy commercial vehicle, light commercial vehicle, and. off-the-road vehicle. The passenger car segment held prominent share in the global automotive air filter market due to increasing consumer disposable income, which is estimated to fuel the overall automotive sales. The two-wheeler segment is projected to expand significantly during the forecast period. Increasing demand for two–wheelers, especially from emerging countries such as India and China, is likely to drive the expansion of the overall market in the near future.

In terms of end-user, the market can be segmented into OEM (original equipment manufacturer), and aftermarket. Increasing vehicle production and rising demand from OEMs is anticipated to fuel the expansion of the segment during the forecast period.

In terms of geography, the global automotive air filter market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is likely to dominate the global market due to increasing vehicle production, progress in the economic conditions, and rising investments by leading industry players in the region. The region is estimated to witness considerable expansion during the forecast period due to the rapidly increasing demand of automotive filters in aftermarkets as well OEMs in emerging economies of China and India.

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Key players operating in the global automotive air filter market include Donaldson Company, Inc. (U.S.), Mahle International GmbH (Germany), Mann+Hummel Holding GmbH (Germany), NGK Insulators Ltd. (Japan), and Sogefi S.p.A. (Italy).

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

Fault Circuit Controller Market - Research Report, Drivers and Restraints, Regional Overview 2025

A FCL or fault current limiter aids the total current flowing through the electrical system and allows uninterrupted and continual operation of the system, akin to the surge protectors, which limit harmful currents to the household electrical devices. The necessity to upgrade the power network and modify the network is expected to result in rising demand for superconductors as a possible fault current limiter. The SFCL or Superconducting Fault Current Limiter eliminates the need for spending on the alteration of network. Fault circuit controllers help to make use of the speedy loss of conductivity above a critical arrangement of magnetic field, current density, and temperature. In usual operation, current flows across the conductor without any resistance and with small impedance. Additionally, the superconducting materials meet the performance prerequisites required for power system apparatuses for better functioning of the system, which in turn is likely to increase the usage of superconducting materials to attain the current limiting action.

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Superconducting fault current limiters are considered to be the superior alternative as compared to traditional protection equipment and they form the majority of the global fault current limiter market. Nexans, one of the key players in the market offering power as well as communication solutions, has produced two resistive superconducting fault current limiters for grid deployment in the Europe region. Automotive fault circuit controllers that do not depend on superconducting materials for their performance include solid-state devices, current-limiting fuses, and a number of other technologies that are available for commercial use or are in their development phase.

Strict guidelines on emissions and rising fuel costs have obligated the OEMs (Original Equipment Manufacturers) to produce energy-efficient and lighter vehicle systems. As a result, the hydraulic as well as mechanical systems are substituted with electrical systems, triggering the volume of electrical power supported by a vehicle’s EWIS or Electrical Wire & Interconnect System to almost duple. With the rise in these systems, the supply voltages can vary from 12 to 20 V, dependent on the state of battery charge. Therefore, the growing interlinking of power systems is fuelling the probability that the switchboards will be exposed to excessively high short-circuit currents. Economic and reliable protection against these currents in the automotive industry is offered by the automotive fault current limiter. Hence, the market is likely to grow at a considerable rate during the forecast period.

The automotive fault circuit controller market is segmented by type, voltage, vehicle type, and geography. By type, the market is segmented into super conducting fault current limiter (SFCL), non- superconducting devices, and others. Super conducting fault current limiter accounted for the maximum share of the market followed by non- superconducting devices SCFLs offer a variety of functional advantages such as ability to use speedy loss of conductivity above a critical arrangement of current density, magnetic field, and temperature due to which this segment dominates the market. By voltage range, the automotive fault circuit controller market is divided into high (More than 40kV), low (Less than 1kV) and medium (1-40 kV). On the basis of vehicle type, the automotive fault circuit controller market is classified into hybrid vehicles, pure electric vehiclesand others

By geography, the global automotive fault circuit controller market can be segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. The automotive fault circuit controller market is likely to be dominated by Europe followed by North America. The market in the European region is driven by the increasing demand for energy-efficient resolutions for automotive electronics, resilient smart grid initiatives, and growing renewable projects. The market in the European region is also forecasted to be fuelled by the rising demand for electric vehicles in which a substantial amount of electrical components are used.

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The key players operating in the global automotive fault circuit controllers market are ABB limited, American Superconductor Corporation, Siemens AG, Alstom, AMSC, Nexans, Applied Materials, Superpower Inc., Gridon and GE Industrial.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports. 

Automotive Engine Pulley Market - Trends and Growth Propellers, Segmentation And Key Companies 2025

An engine pulley is a basically a wheel that is mounted to the engine of a vehicle, mostly automobile, that drives or guides a belt. It is also known as a serpentine belt. The belt is a part of a system which powers the peripheral devices within an engine compartment including the power steering, fan of the vehicle and air conditioner. An engine pulley is frequently used in combination with a timing belt — which helps in the opening as well as closing of the engine's valves.The engine pulley system in a vehicle usually features many pulleys that perform diverse functionalities. One pulley may be in control of powering the air conditioning unit, whereas another pulley or a set of pulleys may take care of the engine timing. Certain types of pulleys, known as idler pulleys, are responsible for keeping tension on the belt and aids in guiding the belt accurately through the system. Generally idler pulleys are not connected to the peripheral devices, and they are adjusted in a number of directions to regulate the tension on the belt. Adjusting the tension of the pulley need to be done very carefully in order to prevent breakage and avert dismounting of the belt.

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The global automotive engine pulley market is principally driven by the growth in vehicle production owing to growing disposable income and rapid urbanization, especially in the developing nations. Furthermore, increasing demand for lightweight and efficient pulley systems that reduce the vehicle weight and improve vehicle performance for meeting rigorous government regulations including the CAFÉ standards are likely to increase the global automotive engine pulley market growth during the forecast period.

The global automotive engine pulley market can be segmented by type, type of vehicle, and geography. Automotive engine pulleys can be of two types - drive belt, and timing belt. The drive belt segment held a significant market share in the global automotive engine pulley market in 2016. Drive belts reduce engine load along with increasing fuel efficiency and available power. Moreover, these belts are easy to maintain and replace. These factors are likely to boost the segment’s growth thereby augmenting the overall growth of the automotive engine pulley market. Based on vehicle type the market can be divided into passenger car, light commercial vehicle, and heavy commercial vehicle. By volume, the passenger car segment is expected to hold a substantial share of the market, owing to the rising demand for high-quality pulleys with advanced load-carrying capacity.

By geography, the global automotive engine pulley market can be segmented broadly into North America, Europe, Asia Pacific, Latin America and Middle east and Africa. Asia pacific held a significant market share in the global market in 2016 owing to the rising production of vehicles in Japan, and China. Asia Pacific is followed by North America and Europe, in terms of market share. The U.S. held the majority of the market for automotive engine pulleys in the North American region trailed by Mexico and Canada. The demand for automotive engine pulleys in European region is likely to be high owing to the growing demand for technologically advanced automobiles in this region.

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The key players in the region are investing profoundly in research and development activities to introduce strong and durable automotive pulley systems that have reduced widths and a lengthier service life than the existing ones. For instance, some R&D activities are focusing on decreasing the breadth of the belt for incorporation of those in compact engines. The primary aim of this is to attain a reduction of width from 16 to 20 mmto 10 mm to 14 mm. Some of the major players in the global automotive engine pulley market include ContiTech, Phoenix Pulleys, Bearings & Belts, Clark Pulley Industries, Zhejiang Renchi Auto Parts Co.Ltd., Panjiva, Inc., KAVO B.V., and Kanemitsu Co. Ltd., among others.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.