Sleeve & shrink
sleeve labels are made up of polymer materials that shrink to the
product surface when heat is applied. Sleeve and shrink sleeve
labelling enables the graphics to be printed around the whole product
container. The Stretch
And
Shrink
Sleeves
Market
is mainly buyer oriented. The global stretch and sleeves market is
marked with intense competition due to the increasing presence of
both, the large and small manufactures.
The key growth
drivers for the global stretch and shrink sleeves market are:
increasing demand for polymer films, anti-counterfeiting facilities,
availability of additional printing space, and 360 degree display.
The global market for stretch and shrink sleeves has witnessed
substantial growth in the recent years owing to rise in the urbanized
population, increasing demand for packaged foods, renaissance of the
labeling & packaging industry in developing economies, and
increasing emphasis on the use of sustainable materials. Furthermore,
the light weight of stretch and shrink sleeves, coupled with their
low cost, is expected to foster their market growth in the coming
years. In addition, the increasing applications of shrink and
sleeves, globally, in various end-use industries such as paper &
textile, food & dairy and electronics, for labeling, is expected
to further drive the market growth.
However, volatile
raw material prices are likely to have an adverse impact on the
manufacturing of these labels. Concerns regarding the recycling and
disposal of these films due to their non-biodegradable nature are
expected to hamper the market growth. Moreover, the growing buyer
attention towards alternate packaging materials, such as paper, which
in turn is lighter and also biodegradable, may pose a significant
threat to the growth of the market. The increasing trend of on-line
shopping is expected to create new growth opportunities for the
global stretch and shrink sleeves market in the coming years, owing
to the rising preference for light weight packaging among consumers
and logistic companies.
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On the basis of
polymer film, the global stretch and shrink sleeves market is
segmented into:
- Polyvinyl Chloride (PVC)
- Polyethylene Terephthalate (PET)
- Oriented Polystyrene (OPS)
- Polyethylene (PE)
- Others (includes PO, PLA, and COC)
Currently, the PVC
polymer films segment dominates the global market for stretch and
shrink sleeves industry in terms of value, and is expected to remain
the most dominating segment in the market in the coming years.
On the basis of
application, the global stretch and shrink sleeves market is
segmented into:
- Food & Dairy
- Beverages
- Personal Care & Toiletries
- Healthcare & Pharmaceuticals
- Others (includes household care, paper & textile products, and electronics)
On the basis of
products, the global stretch and shrink sleeves market is segmented
into:
- Wrap
- Hoods
- Stretch and Sleeves Labels
Due to the
increasing use of wrap products for pallet unification in industrial
packaging, currently, the wrap segment dominates the market in terms
of value.
On the basis of
type, the global stretch and shrink sleeves market is segmented into:
- Shrink
- Stretch
The stretch type
films market is expected to witness moderate growth in the coming
years in comparison to shrink sleeves films market, owing to the
better visual qualities and enhanced printing capability of the
shrink films, thereby making them more suitable for product
advertising. Also, heat shrink sleeves are being increasingly used
for bottle labels and packaging of beverages.
On the basis of
printing technology, the global stretch and shrink sleeves market is
segmented into:
- Gravure
- Flexography
- Digital
On the basis of ink,
the global stretch and shrink sleeves market is segmented into:
- Water Based
- Solvent Based
- UV
Geographically, the
global stretch and shrink sleeves market is segmented into seven main
regions, namely Western Europe, Eastern Europe, North America, Latin
America, Asia Pacific excluding Japan, the Middle East & Africa,
and Japan. The historical growth of the Latin America and Asia
Pacific economies has been a feature of the 21st century. This
economic growth has, to a degree, been another major driver for the
high levels of growth witnessed in the global stretch and shrink
sleeves market. Besides, Asia Pacific is expected to witness the
highest growth in the coming years. Currently, Asia Pacific dominates
the global stretch and shrink sleeves market on account of rapid
industrialization in economies of India and China. Also, countries
such as the U.S., Japan, Germany, Brazil, China, and India are
investing large amounts in the packaging and labeling industry to
achieve sustained and rapid economic growth. North America and
Western Europe are expected to witness moderate growth in the coming
years as the manufacturers in these regions are shifting their plants
and facilities to emerging economies such as China, Mexico, Brazil,
and India.
Partnerships &
acquisitions, mergers, and new product launches are the key
strategies being undertaken by key manufacturers to ensure steady
growth in the global stretch and sleeves market. Some of the key
players covered in this study on the global stretch and shrink
sleeves market are Gilberth, Hammer Packaging, AXON, Color Craft,
Fuji Films, Classic Labels Inc., Allen Plastic Industries Co., Ltd.,
SleeveCO, Fort Dearborn Company, Edwards Label, and American Film and
Machinery.
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