The report on the
Personal
Care Market explores the global industry that is largely
driven by increasing consumer disposable income and changing
lifestyle. Despite fluctuating economies worldwide, the personal care
industry is one of the few sectors that is comparatively unscathed.
The research report
offers an insight into the size, scope and dynamics of the personal
care market during the forecast period. It identifies key factors
that have led to its present growth, highlights past and future
strategies, and illustrates the industry’s benchmark for success.
The report also analyses leading companies in the market, giving
information regarding industry share, individual strengths and
weaknesses, profit and market opportunities. By dividing the overall
market on the basis of various parameters, the report reviews the
largest and fastest growing segments as well as stagnant or
slow-growing areas, factors essential for their success or failure,
and their contribution to the global market.
Overview
The primary driving
force of the global personal care market, as identified in the
report, is rising disposable income which has enabled consumers to
spend on the ever-widening industry. While personal care products for
women were always a strong category, introduction of the men’s line
of grooming products has propelled the market significantly. Even for
women, innovative and improvised products such as multifunctional and
cosmeceutical products have gained popularity. Commodities suited for
specific skin and hair types have flooded the market and are catering
to the customized needs of consumers. Media penetration, advertising
and promotional offers have furthered the growth of the market. In
developing countries, factors such as rapid urbanization,
availability of international brands, and rise in spending power have
largely fueled the market.
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Report Copy :
The market for
personal care is highly diversified and can be broadly divided into
two main segments: personal care appliances and personal care
products. Personal care appliances have gained popularity worldwide
and innovative products are penetrating new sections of the market
every year. These appliances include hair clippers, hair setters
(blow dryers, flat irons, and curlers), massagers, trimmers, and
electric toothbrushes. The personal care product segment includes
make-up, bath and shower, fragrances, deodorants, oral hygiene,
personal hygiene, hair care, and skin care. The market is also
categorized on the basis of age and gender.
Companies
mentioned in the market research report
The global personal
care market consists of companies that dominate the products segment
and those that lead the appliances segment. The major competitors of
the personal care appliances market mentioned in the TMR report
include Colgate-Palmolive, Johnson & Johnson, Royal Philips
Electronics NV, Procter & Gamble, and Panasonic Corporation. Some
of the top beauty care products companies are L’Oréal Paris, Avon
Products, Unilever PLC, Estée Lauder and Procter & Gamble.
Leading companies in the world hygiene industry are Colgate-Palmolive
Company, Unilever, Johnson & Johnson, Godrej Industries Ltd.,
Helen of Troy Ltd., and Proctor & Gamble Company.
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