Self-adhesive
labels are a specialized type of label that are applied to
packaging. These labels display the necessary information about the
product. Self-adhesive labels are multilayered system that contains
information printed on its surface. The layers typically contain
release liner, an adhesive layer, and face material. The release
liner is made up of silicone-coated paper or plastic. Several
packaging applications use self-adhesive labels to display
information, which promotes awareness about the product’s brand.
Important contents such as barcode, product description, track and
trace coding, and authentication coding are conveyed using
self-adhesive labels. Furthermore, self-adhesive labels add a
decorative look, thus increasing customer attention and brand
recognition. Self-adhesive labels are printed using laser printer and
inkjet printer photocopiers. Self-adhesive labels are also referred
to as pressure sensitive labels as they adhere to the surface when
pressure is applied.
Self-adhesive labels
are available in the market in different forms based on nature of
application. Depending on the lifespan of labels, self-adhesive
labels are of two types: temporary or removable and permanent.
Temporary or removable self-adhesive labels are primarily used as
price tags or advertisement materials. Permanent self-adhesive labels
are extensively used in electrical and electronic appliances, HVAC,
etc. On the other hand, based on chemical properties of the coating,
self-adhesive labels are classified as acrylics, vinyl, polyurethane,
epoxy, and elastomers. The appropriate form or type of self-adhesive
labels can be selected depending on various factors such as surface
texture, environmental conditions, durability and performance, and
size and shape of label.
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Self-adhesive labels
have enormous usage in various packaging applications. Consumer goods
is the largest end-user of self-adhesive labels. The home and
personal care industry also significantly makes use of self-adhesive
labels in packaging. Furthermore, these labels have potential use in
food & beverages and pharmaceutical industries. In addition, they
are widely applied in industrial labeling.
The global market
for self-adhesive labels has significantly expanded in the past few
years. Substantial growth in the e-commerce industry has fueled
growth of the self-adhesive labels market in the recent past. Steady
market growth is expected to be witnessed in the near future. North
America dominated the market for self-adhesive labels in the past few
years followed by Europe. These two regions are expected to project a
mature market for self-adhesive labels in the next few years.
However, Asia Pacific is projected to be the fastest-growing market
for self-adhesive labels in the near future. Potential growth in
end-user industries in developing countries of Asia Pacific such as
China, Japan, India, and South Korea is anticipated to drive demand
for self-adhesive labels in the next few years. Latin America and the
Middle East & Africa are estimated to build an emerging market
during the forecast period due to rising demand for self-adhesive
labels in the packaging industry.
Increased per capita
income in developing countries of Asia Pacific has driven purchasing
capacity of consumers in the recent past. Consumer awareness is also
increasing in developing regions, seeking detailed description about
the product. Such factors are estimated to fuel demand for
self-adhesive labels during the forecast period. Furthermore, growth
in the e-commerce industry in emerging markets of Latin America and
the Middle East & Africa is likely to chiefly propel the
self-adhesive labels market during the forecast period. However, raw
materials required for self-adhesive labels are priced higher as
compared to wet-glue labels. This, in turn, is likely to hinder the
market growth.
Some of the Key
Manufacturers of self-adhesive
labels include 3M Company, Americk Systems Labelling, Avery Products
Corporation, Constantia, ETIS Slovakia, a.s., Flexibles Group GmbH,
Müroll GmbH, Royston Labels Ltd., S&K LABEL spol.s r.o., SVS
Etikety, Torraspapel Adestor, and UPM-Kymmene Corporation.
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