Countries such as
Peru, Chile, Brazil, and Argentina will continue to support the
growth of the Latin America feminine hygiene products market, says
Transparency Market Research in its report, titled ‘Feminine
Hygiene Products Market - Latin America Industry Analysis, Size,
Share, Growth, Trends, and Forecast 2014 - 2020.’ TMR says that
the feminine hygiene products market in Latin America will log a 9.6%
CAGR from 2014 through 2020, and will rise from a valuation of
US$2.19 bn in 2014 to US$3.81 bn by 2020.
The essential nature
of feminine hygiene products guarantees a steady demand for them, but
growth and profitability will be determined chiefly by innovative
products. Brazil, being the most dominant country in this market,
will largely influence the trajectory of the market until 2020.
The use of modern
feminine hygiene products among women in Latin American countries is
rising because of more women entering the work force, giving them
greater purchasing power. This, coupled with women being more aware
about the latest feminine hygiene products on the market, will also
augur well for the Latin America feminine hygiene products market,
say TMR analysts. Products that seamlessly fit into changing
lifestyles of women in the region are seeing encouraging sales.
In Brazil, the
largest market for feminine hygiene products in Latin America, the
demand for premium products is higher than in many neighboring
countries. Here, women are seen to prefer products such as tampons
over conventional sanitary pads, shields, and pantiliners.
Manufacturers, having spotted this changing preference as a key
market trend, have been responsive in introducing innovative products
in the Brazilian feminine hygiene products market. The scenario is
slightly different in Argentina, where purchase decisions are made
more rationally and cost remains an important factor on account of
the relatively low purchasing power. As a result, mid-range products
are more popular in Argentina, says the report.
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In Chile, on the
other hand, there is a palpable demand for feminine hygiene sprays
and cleansers meant for use internally. This is attributable to the
growing emphasis on maintaining a high degree of hygiene. The demand
for premium internal cleansers and sprays is only just picking up in
Chile and will be an attractive space in until 2020, according to the
report.
In Peru, the report
notes that the preference for ultra-thin sanitary pads is higher than
that for other kinds of sanitary protection products. The status quo
will remain unchanged until 2020, predicts TMR. Players in the
Peruvian feminine hygiene products market are investing bullishly in
advertising and marketing campaigns to attract consumers from middle-
and low-income households to achieve high-volume sales.
The report also
studies the Latin America feminine hygiene products market basis
distribution channel. Products are mainly distributed through general
and variety stores, dollar stores, cash and carry stores and
warehouse clubs, drug stores and beauty stores, convenience stores,
and supermarkets and hypermarkets. Of these, sales of feminine
hygiene products through drug and beauty stores as well as
supermarkets and hypermarkets is the highest. No major disruption in
distribution channels is expected in the region until 2020, says TMR
in its report.
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