According to a
recent market research report published by Transparency Market
Research, the global baby care products market is estimated to
expand at a CAGR of 7.0% during the period between 2007 and 2017. The
report, titled “Baby
Care Products Market - Global Industry Analysis, Market Size,
Share, Growth and Forecast 2007 - 2017,” projects the global
baby care products market to be worth US$66.8 bn by 2017. The overall
market was valued at US$44.7 bn in 2011.
The demand for baby
care products depends on a number of factors such as income level,
family size, awareness about hygiene, and spending habits of parents.
The global baby care products market has witnessed significant demand
across developing economies due to the rise in disposable incomes
among the increasing middle-class population.
The report points
out that the growing population of babies and decreased infant
mortality rate due to the availability of better healthcare
facilities in developing economies have boosted the growth of the
global baby care product market. Increase in the average lifespan of
parents, coupled with the increasing number of women entering the
mainstream workforce, has further propelled the market’s growth.
However, the high product development cost of baby care products and
the stringent regulations regarding commercialization of baby
products have limited the entry of new players in the market.
In terms of product
types, the report segments the global baby care products market into
two broad categories: baby cosmetics and toiletries, and baby safety
and convenience products. The baby cosmetics and toiletries segment
has been further divided into baby skincare, hair care, bath
products, and toiletries. Baby safety and convenience products
include baby car seats, baby strollers, and natural and organic baby
care products. The baby cosmetics and toiletries segment dominates
the overall market. In 2011, this segment accounted for 92.2% of the
total market revenue and was worth US$41.3 bn. During the forecast
period, the baby cosmetics and toiletries segment is estimated to
expand at a CAGR of 7.1% and reach a valuation of US$62.3 bn by 2017.
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The report studies
the baby care products market across four key regions: North America,
Asia Pacific, Latin America, and EMEA. Currently, EMEA is the leading
region in the overall baby care products market, followed by Asia
Pacific. In 2011, Asia Pacific and EMEA accounted for 28.7% and
34.5%, respectively, of the overall market revenue. By 2017, the baby
care products market in EMEA is estimated to be worth US$23.5 bn.
However, during the forecast period, Latin America is projected to be
the fastest growing market, expanding at a CAGR of 8.9%.
The presence of a
number of product categories has made the global baby care products
market fragmented. Some of the key players in the market are
Kimberley-Clark Corporation, Procter & Gamble, and Johnson &
Johnson. The report provides detailed information about the market
players, including their business and corporate-level strategies, and
financial performance. Currently, P&G leads the overall market
with its premium brand of diapers, ‘Pampers’. Kimberley-Clark has
emerged as the second largest market player.
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