Transparency Market
Research Report Added “Anti-counterfeit
Cosmetics Packaging Market”.The counterfeiting malpractice
has become a severe matter of concern for original cosmetics
manufacturers all around the globe. Counterfeiting is globally
affecting the cosmetics industry, resulting into innumerable tangible
and intangible losses for the players operating in the industry. A
large number of counterfeit products, carrying brand name of the
leading industry players, are making their way into the local market.
Global cosmetics industry players are increasingly working towards
stopping this penetration of forged products into the market to
prevent the impact of these products on their sales revenue. Apart
from this, low quality of counterfeit products negatively affects the
brand image and credibility of the company.
The forged packaging
on branded cosmetics products is so well replicated that normal
detection techniques are unable to identify it and, thus, these
products thereby are able to make their entry into the retail market.
The forged products, due to their poor product quality, lead to
severe side-effects among consumers, such as skin irritation,
infection, etc., which consequently lead to the further deterioration
of the brand image of the concerned company. Every year, the global
cosmetics industry faces vast revenue losses due to the presence of
counterfeit products in its supply chain.
Over the years, the
anti-counterfeit cosmetics packaging technology has emerged as one of
the most efficient solutions for restricting the practice of
counterfeiting in the cosmetics industry. The daily-use skin products
are being progressively used by the consumers; hence, they are easily
available in all level of markets. The high availability of these
products in the local market makes them more prone to counterfeiting.
Due to the constant surge in the number of cases of cosmetics
counterfeit products, the anti-counterfeit cosmetics packaging market
is expected to witness significantly higher growth over the forecast
period of 2016-2024.
Several innovative
technologies for the verification of the original cosmetics products
are being developed and making their foray into the market. The
increasing use of such technologies by global cosmetic products
manufacturers is further propelling the demand for anti-counterfeit
cosmetics packaging worldwide.
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Customers too, in
view of making the best utilization of their money spent on cosmetics
products, are becoming more concerned about forged products. Various
governments are also becoming increasingly active against the use of
counterfeit cosmetics products. This makes global companies more
optimistic about investing in advanced anti-counterfeit technologies.
Due to these reasons, the global anti-counterfeit cosmetics packaging
market is anticipated to expand at a significantly higher growth rate
over the forecast period, accounting for multi-millions US$ by the
end of the forecast period.
The high-cost of
anti-counterfeit technology systems results in creating uncertainty
among the cosmetics industry market players regarding the
cost-effectiveness of the technology. Besides, sometimes
anti-counterfeit packaging impacts the product distribution system
and supply chain network of the companies. These are some of the
major factors responsible for the restrained use of this technology
by certain manufacturers.
The global
anti-counterfeit cosmetics packaging market is segmented on the basis
of technology and regions. On the basis of technology, the market is
segmented into authentication packaging technology and track and
trace packaging technology. The authentication technology segment is
further sub-segmented into ink & dyes, holograms, watermarks, and
taggants. The track and trace packaging technology segment is
sub-segmented into barcode technology and RFID technology.
The increasing use
of RFID technology is bestowing a substantial momentum to the growth
of the global anti-counterfeit cosmetics packaging market globally.
Geographically, the
global anti-counterfeit cosmetics packaging market is segmented into
seven main regions, namely North America, Latin America, Western
Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East &
Africa, and Japan. Due to higher consumer awareness, North America is
expected to account for the largest share of the global
anti-counterfeit cosmetics packaging market, followed by Europe, in
the coming years. The Asia-Pacific region is also expected to grow at
a significant rate, thus, further contributing to the overall growth
of the global anti-counterfeit cosmetics packaging market over the
forecast period.
Some of the key
players covered in this study on the global anti-counterfeit
cosmetics packaging market are Zebra Technologies, Alien Technology
Corp., AlpVision, Avery Dennison Corp., SICPA HOLDING SA, Microtrace,
LLC, and Impinj, Inc.
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