The malpractice of
counterfeiting has become a severe matter of concern for the OEMs of
(Electrical & Electronics) E&E products across the globe.
Counterfeiting is globally affecting the E&E industry, resulting
into innumerable tangible and intangible losses for the players
operating in the industry. A large number of counterfeit E&E
products, carrying brand name of the leading industry players, are
making their way into the local market. Apart from affecting the
companies financially, the market penetration of such products also
causes an enormous damage to the brand image of the affected company,
earned over a long course of period.
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Research Report of Anti-counterfeit Electrical & Electronics
Packaging Market :
The forged
electrical & electronics products are so well packaged that there
detection during normal investigation becomes impossible and, thus,
these products make their way into the local retail markets. The poor
quality of these forged E&E products leads to various problems,
such as short circuits, small appliance-life, rise in probability of
electrical fires, etc., which in turn lead to the further
deterioration of the brand image of the affected company. The global
electrical & electronics industry endures huge monetary losses
every year due to the presence of counterfeit products in the market.
Anti-counterfeit
electrical & electronics packaging technology has emerged as one
of the most efficient solutions to limit the market infiltration of
counterfeited electrical & electronics products globally. Growing
population and urbanization is further propelling the demand for E&E
products globally. Due to their high demand, E&E products are
available virtually in all markets. Easy availability of these
products in the local market makes them more susceptible to being
counterfeited. Besides, ever-increasing cases of counterfeiting in
electrical & electronics products is compelling the market
players to go for anti-counterfeit electrical & electronics
packaging.
Besides, various new
and innovative technologies for the verification and authentication
of original electrical & electronic products are making foray
into the market. The utilization of such technologies on a commercial
scale by E&E OEM manufacturers is leading to the rise in demand
for anti-counterfeit electrical & electronics packaging
worldwide. High use of this packaging is anticipated to lead to the
significantly high growth rate of the market over the forecast period
of 2016-2024.
Customers too, in
order to skip the trouble caused by forged products and for the best
utilization of their money, are becoming increasingly concerned about
counterfeited products. Various governments are also becoming
increasingly active against the use of counterfeit E&E products.
This makes the global companies more optimistic about investing in
advanced anti-counterfeit technologies. Due to these reasons, the
global anti-counterfeit electrical and electronics packaging market
is anticipated to expand at a significantly higher growth rate over
the forecast period, accounting for multi-millions US$ by the end of
the forecast period.
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There are also some
factors which are restraining growth of the anti-counterfeit
electrical & electronics packaging market currently. High capital
expenditure required to set up anti-counterfeit technology systems
and usage-impact of this system on the supply chain network of the
companies work are the major factors restraining growth of this
market currently.
The global
anti-counterfeit electrical and electronics packaging market is
segmented on the basis of technology and regions. On the basis of
technology, the market is segmented into authentication packaging
technology and track and trace packaging technology. The
authentication technology segment is further sub-segmented into ink &
dyes, holograms, watermarks, and taggants. The track and trace
packaging technology segment is sub-segmented into barcode technology
and RFID technology.
On the basis of
geography, the global anti-counterfeit electrical & electronics
packaging market is segmented into seven main regions, namely North
America, Latin America, Western Europe, Eastern Europe, Asia Pacific
excluding Japan, Middle East & Africa, and Japan. North America,
followed by Europe market, are expected to account for the largest
share of the global anti-counterfeit electrical & electronics
packaging market. The market in the Asia-Pacific region is also
expected to grow at a significant rate, thereby contributing to the
overall growth of the global anti-counterfeit electrical &
electronics packaging market over the forecast period.
Some of the Key
Players covered in this study of
global anti-counterfeit Electrical & electronics packaging market
are Zebra Technologies, Alien Technology Corp., AlpVision, Avery
Dennison Corp., SICPA HOLDING SA, Microtrace, LLC, Impinj, Inc. and
others.
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