Transparency Market
Research Report Added "Anti-counterfeit
Clothing Packaging Market".The increasing incidents of
forging have become a matter of concern for original clothing
manufacturers across the world. The practice of counterfeiting has
been resulting in inestimable perceptible and imperceptible losses
for the global clothing industry. Counterfeiting not only affects the
revenue of these companies but also affects the end-users. Clothing
industry players across the globe are unceasingly taking steps to
curb the penetration of counterfeit products in their supply chain.
Apart from this, low quality of counterfeit products affects the
brand image of the company and also results in exasperation among
consumers. The forged packaging in case of branded clothes is so
well-replicated that it gets skipped during normal inspection and,
thereby makes entry into the retail market. The poor product quality
of these counterfeit clothing products poses several problems for
consumers relating to skin irritation, colour fading after wash,
etc., which consequently lead to the deterioration of the brand image
of the concerned apparel company.
Counterfeiting
practice affects the company’s gross revenue and results in immense
long term damage to its credibility in the market, which further
impacts its marketing strategy severely. Every year, significant
amount of losses are incurred by the operating players due to the
usage and sale of counterfeit products in the global clothing
industry.
The anti-counterfeit
clothing packaging technology has emerged as an efficient solution
for detecting counterfeit clothing products globally. The main reason
why the clothing industry is being severely affected by counterfeit
products is that these products are easily available and are found
virtually everywhere in the local market. In view of the rise in the
number of clothing counterfeit cases, the anti-counterfeit clothing
packaging market is expected to witness significant growth over the
forecast period of 2016-2024.
Several innovative
technologies with ease-in-access and operational excellence are
making foray into market for verification and authentication of the
original clothing products. Manufacturers are increasingly adopting
these technologies, which is further propelling the demand for
anti-counterfeit clothing packaging globally. Growing use of highly
proficient RFID technology is one of the most significant factors
that is fueling the overall growth of anti-counterfeit clothing
packaging market globally. Due to these reasons, the global
anti-counterfeit clothing packaging market is anticipated to grow at
a significantly higher growth rate over the forecast period.
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Due to the best
value utilization of their money spent on clothing products,
consumers are getting increasingly aware about forged or counterfeit
products and also about the anti-counterfeit technologies. Government
is also becoming more conscious about imposing regulations with a
view to completely eliminate the sale of counterfeit clothing
products in the market. This makes global companies optimistic about
investing in advanced anti-counterfeit technologies. Market players
are actively working with various government organizations
synergistically to counteract against forged clothing products. This
approach is further expected to provide a substantial platform for
the growth and development of the global anti-counterfeit clothing
packaging market in the coming years.
Intense capital
expenditure is required for setting up anti-counterfeit technology
systems. This factor restrains majority of the market players from
adopting the anti-counterfeit clothing packaging. Proper utilization
of anti-counterfeit clothing packaging also impacts the product
distribution system and supply chain network of the companies, which
is also expected to hinder growth of anti-counterfeit clothing
packaging market, globally, in the coming years.
The global
anti-counterfeit clothing packaging market is segmented on the basis
of technology and regions. On the basis of technology, the market is
segmented into authentication packaging technology and track and
trace packaging technology. The authentication technology segment is
further sub-segmented into ink & dyes, holograms, watermarks, and
taggants. The track and trace packaging technology segment is
sub-segmented into barcode technology and RFID technology.
Geographically, the
global anti-counterfeit clothing packaging market is segmented into
seven main regions, namely North America, Latin America, Western
Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East &
Africa, and Japan. North America, followed by Europe, are expected to
account for the largest share of the global anti-counterfeit clothing
packaging market due to high awareness. The Asia-Pacific region,
which is rapidly establishing its footprints as a market for high-end
& value added branded clothing products, is also expected to grow
at a significant rate, thereby contributing to the overall growth of
the global anti-counterfeit clothing packaging market over the
forecast period.
Some of the Key
Players covered in this study on
the global anti-counterfeit clothing packaging market are Zebra
Technologies, Alien Technology Corp., AlpVision, Avery Dennison
Corp., SICPA HOLDING SA, Microtrace, LLC, and Impinj, Inc.
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