Humectants are a
group of hygroscopic substances that are used to keep things moist.
They are important ingredients of skincare and hair care products as
they retain moisture. Humectants transfer and retain moisture from
air by absorption or drawing water vapor below into the organism’s
or the object’s surface. They are mainly comprised of several
hydrophilic groups including amines, hydroxyl and carboxyl groups.
Humectants include proteins, polysaccharides, acids, alcohols and
other small molecules including urea, glycerine, aloe vera and
sorbitol among others. The major applications of humectants include
cosmetics, medicines, pesticides, paints & coatings and food
industry. They are also used as co-solvents in different
formulations.
Rising demand from
cosmetics industry is expected to drive the Humectants
Market,
whereas changing lifestyle in developing countries is expected to
drive the cosmetics market. In addition, rising demand from medicines
is expected to fuel the humectants market. For example, hyaluronic
acid, a humectant is being used in treating osteoarthritis which is
injected in knees. Further, growing demand from food industry as a
additive is expected to boost the market growth. Sorbitol is the
common humectant that is used as a food additive in sugarless food
products. Another example of food additive is polydextrose which is
used to replace sugar in food products. Humectants are being used in
water borne paints to hold the moisture content when they are stored.
Owing to rising population and increasing infrastructure investment,
construction industry is driving the paints and coatings industry
which in turn drives humectants market.
However some of the
humectants has adverse effect on human health that is expected to
hamper the market growth. For example polydextrose has a laxative
effect and hyaluronic acid can also induce cancer when injected in
high dosage. Some of the humectants are derivatives of petroleum
products and are subjected to price volatility as they are derived
from crude oil. Some of the humectants are derived from specific
natural sources including plant extracts and sea weeds among others.
Availability of these specific sources is expected to hamper the
market growth as constant supply of raw material is a major
challenge. Technological advances in the field of cosmetics and food
industry are expected to increase the applications of humectants and
provide immense opportunities for the players in this market.
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Lifestyle and FDA
approval for use of humectants in food is expected to fuel the market
in North America. Rising use of humectants in food owing to less
calories and moisture holding capacity is expected to fuel the global
market. Use of humectants in Europe is limited to use in cosmetics
and government is focused on the use of naturally occurring
humectants as they are less harmful than synthetic counter parts.
Europe was followed by Asia Pacific in terms of consumption; however
it is expected to be the fastest growing market for humectants.
Changing lifestyle and rising disposable income is driving paints &
coatings and cosmetics industry in this region, which is in turn
expected to drive the humectants market.
Some of the Key
Players in this market include BASF, The Dow
Chemical Company, Wuhan Sanjiang Space Gude Biotech Co., Ltd, VMP
Chemiekontor, Lubrizol, Lipo Chemicals among others.
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