Packaging is one of
the fastest growing industries that is in continuously changing
according to demand from end users and consumers. Packaging not only
represents the indent of a brand or company, but doubles as a means
of offering consumers information and messages regarding various
aspects of a product or brand. Highly
visible packaging allows a company to differentiate its
products from that of competitors in the market, and also helps to
increase visibility owing to features such as attractiveness etc.
In the food
industry, packaging is required to carry information pertaining to
health benefits and ingredients used, method of preparation in order
to reinforce the hygiene aspect, besides displaying details such as
manufacturing date, shelf-life period etc. These details serve to
reinforce purchase decision, and is also supported by offering food
products in highly visible packaging, thus enabling contents of the
package to be seen before a purchase is made. The reason highly
visible packaging is gaining popularity worldwide, is because it
allows easy authentication of particular brands and product
differentiation. In addition, ability to be produced with certain
durable properties such as tamper-proof and highly protective
covering makes it a lucrative option for product manufacturers, and
indirectly for consumers.
Packaging considered
as highly visible include blister packaging, skin packaging,
clamshell packaging, windowed packaging, shrink wrap packaging,
plastic container packaging, glass container, and others.
The advantages
offered by highly visible packaging are the main factors fueling
demand for such products. This packaging enables efficient
preservation and protection of products, besides offering convenience
to customers to be able to make a purchase decision on the basis of
what they see. This way, it not only helps customers in being
selective, but also enables food production companies to maintain the
competitive edge in the market. Conveying the proper information
about products and legitimately communicating the brand image are
some of the other main features that differentiate highly visible
packaging from other types of packaging. These advantageous
properties are the main factors expected to fuel growth of the highly
visible packaging market in the near future.
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Innovation in highly
visible packaging technology and growing awareness among end-users
are factors also significantly driving market growth and this market
is expected to account for substantially high revenue growth over the
forecast period.
However, relatively
high capital expenditure of this type of packaging technology
currently is resulting in hesitation among manufacturers to invest in
setting up this technology. This factor is expected to act as a
restraint for growth of the highly visible packaging market over the
forecast period.
The global highly
visible packaging market is segmented on the basis of types and
regions. The product type segment is categorized into blister
packaging, clamshell packaging, skin packaging, windowed packaging,
shrink wrap packaging, plastic container packaging, glass container
packaging, and others.
Geographically, the
global highly visible packaging market is segmented into seven main
regions namely North America, Latin America, Western Europe, Eastern
Europe, Asia Pacific excluding Japan, Middle East & Africa, and
Japan. Due to higher consumer awareness, North America is expected to
hold largest market share in the global highly visible packaging
market, followed by Europe gaining market share by the end of 2016.
Asia Pacific region is expected to witness maximum growth in
consumption of highly visible packaging during the forecast period,
on account of rising awareness, increasing consumption of consumer
products, and increasing population.
Some Key
Players in the global highly
visible packaging market are Amcor, Bemis, MeadWestvaco, Sonoco
Products, Mondi Group, Reynolds Group Holdings Limited, Rohrer
Corporation, Bayer AG, Anchor Packaging, Imex Packaging, and others.
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