Tuesday 1 March 2016

Personal Care Appliances Market : Rising Disposable Income Drives Market

The desire to look young and beautiful among men and women continues to drive the industry of personal care products across the globe. The Global Personal Care Appliances Market has been helping the global population in taking care of its daily grooming needs through a variety of products for purposes such as hair removal, hair care, oral care, and skincare. With the global population becoming more conscious about its health and appearance, a wide variety of personal care appliances are gaining increased demand across the globe. With traditionally popular products being at the core of market’s future growth prospects, an evident shift from products that are operated manually to electrically-driven, automatic products is a chief trend seen in the current market for personal care appliances.

Following are some of the prevailing key trends that are significantly impacting the global market for personal care appliances. These are also the areas that businesses in the market need to pay specific attention for achieving a sustainable growth in the market in the near future:

  • Electrical products increasingly preferred over traditional manually operated products: Even now, the market for personal care appliances depends on product segments such as hair care, oral care, and hair removal for a major share of its sales and revenues. The customer is, however, increasingly shifting to the electrically-operating and automatic variants of these products.
  • Rising disposable incomes and improving GDPs of developing regions aid the market growth: Personal care appliances are largely seen as luxury products rather than convenience products in many developing nations across the globe. Of late, the rising disposable incomes of population and improving GDPs of these regions have immensely helped in changing this perspective, adding to the overall growth of the global personal care appliances market.
  • Demand for products that save time and space increases: Hectic schedules and rapid urbanization means that the end user of personal care appliances is short of time for grooming and space for accommodating bulky personal care products. These factors have led to the development of smaller and multi-operational appliances with added-value in small packages. The demand for such devices is expected to change the way many popular personal care products are currently designed.
  • Online shopping portals become preferred choice among distribution channels: Online shopping portals are becoming an important part of the daily lives of today’s busy and digitally-equipped modern society. The wide range of personal care products available online and ease of shopping at online portals are some of the key factors increasing the popularity of online shopping sites among the global population. As the number of people with mobile devices such as tablet computers and smartphones rises across the globe, the number of people shopping personal care products from online shopping portals is also expected to rise in the coming years.

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Global Personal Care Appliances Market : Key Vendors

Some of the Key businesses operating in the global personal care market include Braun GmbH, Lion Corp, Johnson & Johnson, Colgate-Palmolive, Norelco Consumer Products Company, Conair Corp, HoMedics Inc, Panasonic Corporation, Remington Products Company, Helen of Troy L.P, Royal Philips Electronics NV, Groupe SEB, Procter & Gamble, and GABA GmbH.

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