Thursday 29 December 2016

Customer Communications Management Software Market - Industry Analysis, Growth, Trends, Forecast 2024

Transparency Market Research Added A New Report "Customer Communications Management Software Market". Customer communications management (CCM) is defined as a strategy which supports in improving outbound and interactive communications. The CCM software improves the creation, delivery, storage and retrieval of outbound and interactive communications. CCM software supports an organization in composing, personalizing, formatting and delivering content acquired from various sources such as websites into electronic and physical communications between the organization and its customers. The software also facilitates in delivering target communications through a wide range of media such as email, mobile, SMS, social media sites and print media. The components of CCM solutions include data extraction, document composition, printer management, email marketing, SMS communication, data analysis and portal technology. The data extraction software offers the organizations to combine data from multiple sources and analyze it to gain insights about individual customers. The insights support the organization in evaluating their marketing mix and creation of personalized promotional programs for customers. The document composition engine produces a print stream or XML data to facilitate creation of documents which can be printed or distributed electronically. The print management software manages the routing and distribution of print jobs to a single printer or a series of connected printers.

The CCM solutions support in creating personalized and interactive communications with customers by automating the process of content creation and delivery of the content. The personalized documents facilitate in creating an impact on the minds of customers, thus increasing customer retention for the organization. The CCM solutions also reduce overall costs of producing documents and correspondence. Thus, CCM software is gaining increasing demand from small and medium sized enterprises (SMEs). Furthermore, it supports the organization in following regulations pertaining to customer privacy. Growth of social media and smartphone adoption in coming years is expected to create ample opportunities for the CCM market as the organizations could target the customers based on their preferences.

CCM software market is broadly segmented on the basis of delivery model, industry vertical, organization size and geography. On the basis of delivery model, the CCM software market is segmented into standalone solution and integrated solution. On the basis of industry vertical, the CCM software market is segmented into BFSI, manufacturing, healthcare, government and others. On the basis of organization size, the market is segmented into large enterprises and SMEs. Moreover, in terms of geographies, the global CCM software market is segmented into North America; Europe; Asia Pacific; Middle East & Africa (MEA); and Latin America. North America and Europe are the leading regions in terms of adoption of CCM software due to the presence of huge tech-savvy population across the region. CCM software market in Asia Pacific is anticipated to grow significantly during the coming years due to significant growth in digitalization across sectors such as BFSI, manufacturing and government.

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The major participants of the CCM software market include EMC Corporation, Adobe Systems Inc., Open Text Corporation, Oracle Corporation, Xerox Corporation, Crawford Technologies, Hewlett Packard Enterprise Development LLC, Lexmark International, Inc., and Newgen Software Technologies Limited, GMC Software and Pitney Bowes Inc.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Global Commercial Satellite Launch Services Market - Industry Analysis, Growth, Trends, Forecast 2024

A satellite is an artificial, computer-controlled, semi-independent system that is launched into the earth’s orbit. Common satellite types include civilian, military, and observation, serving various purposes such as research, weather monitoring, navigation, and communication. Satellites are also deployed in different orbits for specific applications. The data obtained from satellites is utilized in various applications such as urban development, maritime security, mineral prospecting, and agriculture. Satellites are launched into earth’s orbits via launch vehicles. The launch system consists of the launch pad, the launch vehicle, and other infrastructure. Expendable satellite launch vehicles can be used only once for launch of satellites. To minimize the costs of missions, manufacturers are increasingly developing reusable satellite launch vehicles that can be used effectively for multiple launches. Launch vehicles are classified on the basis of the amount of mass carried into the orbit and the number of stages. They use boosters to supply early thrust and reduce the mass of further stages, thus allowing for larger payloads to be carried into the orbit.

The commercial use of satellites for applications such as internet and GPS has witnessed a significant increase in the past few years, which has subsequently boosted the commercial satellite launch services market. The demand for satellite-based telemetry applications is further contributing to the growth of this market. The demand for communication network and the rising need for data bandwidth as well as the increasing popularity of unmanned aerial vehicles (UAVs) has further aided the growth of commercial satellite launches. A large number of vendors are investing and leveraging on new technologies such as electric propulsion systems and reusable satellite launch vehicles to cater to the need of efficient launch services. Growth in emerging markets has led to the significant increase in the number of satellite television and radio subscribers. Satellite broadband is also witnessing an increase in subscriber base, especially in developed countries due to reliable services and high data rates. The introduction of smaller satellites has significantly reduced launch costs, which has further driven the commercial satellite launch services market.

The commercial satellite launch services market can be categorized on the basis of orbit, application, size, and geography. By orbit, the market can be further segmented into GEO satellite, LEO satellite, and sun-synchronous satellite. By application, the market can be further categorized into navigational satellite, communication satellite, reconnaissance satellite, weather satellite, and remote sensing satellite. Furthermore, on the basis of size, the market can be sub-segmented into large, medium, mini, micro, pico, nano, and femto satellites. Geographically, the market is segmented into North America, South America, Europe, Asia-Pacific, and Middle East and Africa. The presence of large space agencies, commercial investment, and government initiatives promoting space research activities has favored the satellite launch services market in North America region. However, increasing development in developing countries such as India is expected to create huge opportunities for satellite launch services in coming years.

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The major players in the commercial satellite launch services market include Space Exploration Technologies Corp., Lockheed Martin Corporation, Boeing, Orbital ATK, Inc., Airbus S.A.S., Arianespace SA, and Axelspace Corporation.

About Us :

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Global Digital Manufacturing Market - Industry Analysis, Growth, Trends, Forecast 2024

In today’s scenario, companies need to have a cutting edge technology in order to withstand the market competition. Digital manufacturing refers to the use of computer technology to integrate tools such as simulation, 3D visualization and analytics in order to create layout of product manufacturing process. Digital manufacturing is a subset of product lifecycle management (PLM) which improves overall production efficiency. It provides and supports process planning, factory modeling, visualization and simulation of operations, human factor analysis and collaborative communication. This allows manufacturing engineers to create a complete definition of the manufacturing processes such as tooling, work centers, assembly lines and resources in a virtual environment. It helps to effectively plan the processes before being production of products. Digital manufacturing takes feedback from actual production operations and include it into the new product design process, allowing companies to design and arrange production line during the planning of factory layout.

The rapid growth in PLM is expected to boost investments in digital manufacturing. Digital manufacturing improves production efficiency and reduces time to market for a product. It also helps company to plan and train manpower in advance. Further, it can also validate robotics and automation programs virtually. Digital manufacturing allows part manufacturing processes to be optimized within a managed environment. This will help companies to utilize its resources in efficient manner and decrease production cost considerably. Digital manufacturing allows to execute production processes by comparing real-time to lifecycle data. Digital manufacturing can be used to facilitate lean and flexible manufacturing by providing a graphical environment to analyze dimensional variation.

But on the other hand, high initial investment is a major constraint for this technology which is hampering the investments from small and medium size companies into digital manufacturing technology. The dependence on external enterprise partners for digital manufacturing implementation is a concern for companies as it affects their net profitability.

Digital manufacturing has seen more adoption in the developed economies such as North America and Europe and some parts of Asia Pacific. Emerging economies such as China and India will witness a greater adoption of digital manufacturing during the coming years. Industrial sectors such as Aerospace, defense and automotive have a wide range of application for digital manufacturing solutions. For example, an automotive manufacturer can design the entire manufacturing process in digital manufacturing software at the same time when car designers are designing the next vehicle. Because of this, manufacturing engineers are able to provide immediate feedback to designers, if there are any constraints in the part manufacturability. Therefore, the application of digital manufacturing will be helpful to sectors which contain long production processes and need advance planning. Other industrial sectors such as transportation, consumer packaged goods, hi-tech electronics and industrial machinery are increasingly adopting digital manufacturing. The application of digital manufacturing will increase during end of this decade as more and more companies look to decrease lead time and boost profitability.

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Some of the key companies involved in providing digital manufacturing services are Dassault Systemes, Mentor Graphics Corporation, Parametric Technology Corporation Inc, SAP SE, Cogiscan Inc, Krontime SL, TATA Consultancy Services, Siemens AG, Autodesk Inc., and Aras Corporation.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Global Digital Light Processing Market - Industry Analysis, Growth, Trends, Forecast 2016 – 2024

Digital light processing is an advanced display device technology which is used to project and display a digital video information structure. It is based on an electromechanical device, known as digital micro mirror device. This device uses mirrors made up of aluminum to reflect light to produce an image. The digital micro mirror device is the major part of digital light processing projector. Digital light processing uses an optical semiconductor to operate light digitally to make a film-like, digital pictures. It brings all digital projection displays that offer more picture quality in terms of contrast, brightness and resolution. Through the movement of mirrors, the digital light processing device create shades and colors of gray that reflects a video image.

Digital light processing is present in both front- projection and rear-projection models. A digital light processing based projector structure includes signal processing and memory to support a perfect digital methodology. Depending on the use, a digital light processing system can accept either an analog or digital signal. Analog signals are transformed into digital signal in the digital light processing system’s front-end processor. It is an exceptional choice for people who love to watch fast-action movies or sports due to its fast speed of generating an image. The elements of a digital light processing projector include a color filter system, a light source, illumination, a cooling system and projection optics.

The growing demand of visual excellence is swelling the growth of the digital light processing market. This technology can be projected on any size screen. This market is experiencing growth especially by embedding digital light processing projector modules into cell phones and other mobile devices such as digital camcorders, digital cameras, portable media players, laptops, mobile televisions, and portable video gaming devices Todays, the increasing demand across the corporate, entertainment and education sectors along with aggregate government expenditure towards digital world have driven the growth of digital light processing projectors around the globe.

The major trends prevalent in the digital light processing market includes the growing implementation of 3D display technology in the advertisement sector. The increasing use of Wi-Fi and demand for recent technological advancements in HD display also significantly impact on the growth of digital light processing market. 3D display technologies are gradually adopting digital light processing to enhance their visual clarity and features for advertisement sector. However, absence of user awareness combined with high maintenance and installation cost remains to be a foremost restraining factor in the growth of the digital light processing market.

The global digital light processing market can be segmented on the basis of technology, type and application. The technology based market segmentation includes single-chip projector and three-chip projector. The market segmentation on the basis of type includes LED-based digital light processing and laser-based digital light processing. Further, the application segmentation of the digital light processing market includes televisions, projector, medical, security, home theater system, digital cinema system, image processing software and industrial use.

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The major players in the global digital light processing technology market includes Digital Projection, Barco, SHARP CORPORATION, Optoma Corp., AAXA TECHNOLOGIES INC., Samsung Electronics Co. Ltd., Greenlight Optics, Acer Inc., AV Intel, Luminous Device Inc., AIPTEK International Inc., and Texas Instruments Inc.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.


Wednesday 28 December 2016

Mobile Business Process Management Market - Industry Analysis, Size, Share, Growth, Trends, Forecast 2024

Mobile Business Process Management (BPM) provides access to business processes from in real time. It delivers enriched experience to the enterprises and helps them to improve business responsiveness, processing times and increase worker productivity. It enhances corporate performance by optimizing and managing company's business processes. It is a process that offer services similar to total quality management and backed by technology support.

Furthermore, it allows customers, business partners, and staffs to interact more proficiently and productively. It supports organizations to carry out business processes through mobile devices, therefore improving the total execution time and also operational performance. Furthermore, it assists in dealing with some issues such as absence of transparency and redundancy in systems processes and provides flexibility in processes. A huge number of organizations use this solutions to make better decisions, automate operations, and exploit opportunities. Some mobile business process management application offer location-based services to dynamically adapt a business process based on the current environment.

The factors favorable to growth of the market includes increasing adoption of technologies such as Internet of Things (IoT), cloud computing, and big data & analytics , backed by the growing need for businesses quickness, efficiency in compliance control, and cost competence.. Mobile business process management market growth is anticipated to be hindered on account of misconception about mobile business process management solutions among end users.

Mobile business process management market witnesses immense growth opportunities from Mobile Technologies. Furthermore, the organizations are expected to invest in effective techniques to enable workflow automation by software and increase their revenue.

The mobile business process management market is segmented by service, solution, deployment model and end-user. On the basis of service, market is segmented as maintenance & support, integration & design, consulting, and others. Based on solution, market is segmented as automation, content & document management, integration, monitoring & optimization, process modeling & design, and others. On the basis of deployment model, market is segmented into public, private and hybrid. Furthermore, by end-user segment, the market is divided into industrial, banking financial services and insurance (BFSI), government & defense, IT & telecom, consumer good & retail, manufacturing, automotive, healthcare, transportation & logistics, and others. Banking financial services and insurance (BFSI) sector is adopting these solutions owing to growth in e-banking service. Moreover, these solutions are increasingly being adopted by manufacturing, and IT & telecom sectors to optimize their process management potential.

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The North America region is expected to be major market for these solutions as most of the organizations in the region are shifting to digital business and becoming more customer centric. Major markets for mobile business process management in the region include countries such as the U.S. and Canada. Moreover, organizations in the APAC region are exploring the potential of mobile business process management which is expected to drive adoption of these solution.

Some of the leading players dominating mobile business process management market are International Business Machines Corporation (IBM), Oracle Corporation, Appian Corporation, Pegasystems Inc., EMC Corporation, Hyland Software, Inc., TIBCO Software Inc., Software AG, OpenText Corporation and Fujitsu.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.


Global Internet of Robotic Things Market - Industry Analysis, Growth, Trends, Forecast 2024

Robot can be integrated as an entity in the Internet of Things (IoT) infrastructure thereby enabling connections between different entities using diverse communication protocols. Internet of Robotic Things (IoRT) is ‘robot(s) connected as a thing’ in IoT technology which establishes connections with other things over the Internet. IoRT are smart robots that are integrated through Internet for performing professional processes or personal activities such as manufacturing process and monitoring of elderly activities. They are intelligent devices that assist in monitoring events and controlling objects in the physical world by gathering sensor data from a variety of sources to determine course of action. Growing e-commerce industry and increasing application areas owing to integration of robots with various technologies is boosting the Internet of robotic things usage.

The major driving factors for the growth of global Internet of robotics market are high speed data connectivity and seamless web connectivity. Increase in the use of smart devices, e-commerce, automation in manufacturing process, digitalization, elderly population, rise in availability of broadband infrastructure and urbanization are also contributing to the growth of global Internet of robotics things market. However, lack of awareness of Internet of robotics technology, high cost of research and development activities and complexity in new product development are the factors hindering the growth of global Internet of robotics market. Growing requirements for access and control over Internet of robotics technology devices across industries and adoption of industrial robots by small and medium enterprises is expected to create opportunity for vendors operating in Internet of robotic things market. This would allow for further increase in users experience, easy integration and support services such as assistance and management of network and services in industrial processes.

The global Internet of robotic things market is segmented on the basis of component, platform, software, services, application and geography. On the basis of component, the global Internet of robotic things market is segmented as sensors, power systems, actuators, control systems and others including electric and electronic components. The platform segment of global Internet of robotic things market includes device management platform, application platform and network platform. Based on software, the global Internet of robotic things market is segmented into analytics software, data software, security software, and monitoring software. In terms of the services provided, the global Internet of robotic things market is fragmented into professional services and managed services. Moreover, the application segment of global Internet of robotic things market is segmented into travel and logistics, defense and , healthcare and life science, manufacturing and automotive, gaming, media and entertainment, global digital marketing, government sector, retail and consumer goods, software and technology and bussiness, financial services and insurance (BFSI).

On the basis of geography, the global Internet of robotic things market is segmented as North America, Europe, South America, Asia Pacific and Middle East and Africa. The Internet of robotic things market in North America is expected to lead the global IoRT market due to stable economy, growing need for elderly assistance and increasing adoption of smart robotics application for interconnection of applications. Moreover, Asia Pacific and Europe are expected to show moderate growth in Internet of robotic things market during the forecast period due to increasing demand for connected robotics in e-commerce sector.

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The key players of global Internet of robotic things market are ABB Ltd., FANUC Corporation, KUKA AG, Cisco Systems Inc., Samsung Electric Co. Ltd., Aethon Inc., iRobot Corporation, Intel Corporation, Robert Bosch GmbH, Amazon.com, Inc., Northrop Grumman Corporation, Honda Motors Co. Ltd., Geckosystems Intl. Corporation, Yaskawa Electric Corporation, Google Inc. and Bluefin Robotics Corporation.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.


Global Duty Free Retailing Market - Industry Analysis, Growth, Trends, Forecast 2024

Airports are one of the prominent places linking travelers internationally and are often equipped with amenities where tourists and travelers can purchase necessary goods. During the recent years, airlines and airports are emphasizing on increasing revenues through the sale of amenities on-board and in airport facilities. Duty-free retailing is regarded as alternative solution to meet passenger’s demands. Duty-free retail is a unique selling channel to cater the international tourists and travelers. This has emerged as one of the important sources of income and marketing opportunity for various businesses around the globe. Products that can be sold duty free varies by jurisdiction and different rules are applied based on excise duty calculations, import allowance restrictions and other factors. The success of the duty-free retail channel is fundamentally attributed to the rise of global tourism and aviation. The businesses in the duty free channel operate in a universal trading environment that meets the needs of travelling buyers, globally.

New airport terminals are designed with consideration for large and vibrant retail spaces as retail contributes substantial share in the non-aeronautical income, thus duty-free retail shops play vital role in modern airport terminals. Self-service solutions such as kiosks have empowered travelers with choices and control over purchases, and thus are driving duty-free retailing worldwide. Convenience provided by self-service solutions is resulting in more satisfied customers, thus impacting their loyalty toward airline services that allows them to purchase items via self-service stations. Furthermore, many manufacturers consider this retailing channel as a cost-effective route to advertise new products to an international audience. Additionally, these passengers prefer buying expensive items such as cosmetics, fragrances, wines and liquor, and fashion accessories available at much lower prices due to exemption of excise duties at airports.

Despite the presence of factors driving the market, stringent government regulations restrict the ability of manufacturers to access this important market. Moreover, these stringent rules act as hurdles to add new products, particularly for SMEs and local manufacturers, thus restricting customer’s choices. Another important factor hindering the growth of market is linguistic barrier which creates communication gap between the seller and buyers. The duty-free retail market is segmented on the basis of product, location and geography. The market by product is further segmented in to beauty and personal care, wines and spirits, tobacco, eatables, fashion accessories and hard luxury. These duty-free retail shops are mostly found at locations such as airports, railway stations and ports. The duty-free retail market is anticipated to expand significantly in the Asia Pacific region with growing tourism industry in this region. Smart airport initiatives across the globe are also expected to aid the growth of duty-free retailing during the coming years.

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Some of the players operating in the duty-free retailing market include DFS Group Limited, Dufry AG, Lotte Co., Ltd., Lagardère, Aer Rianta International (ARI), China Duty Free Group Co., Ltd., Dubai Duty Free, Duty Free Americas, Inc., Gebr. Heinemann SE & Co. KG, King Power International Co., Ltd., HOTEL SHILLA CO., LTD. (The Shilla Duty-free), and JR / GROUP.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Global Networking Ports Market - Industry Analysis, Growth, Trends, Forecast 2016 – 2024

In today’s digital world, consumers look for high speed data transfer technologies in order to save their valuable time. The use of computers has increased in each and every area of business whether it’s manufacturing or service sector. Usually computers are interconnected through wires or cables which allow them to exchange data. In computer networking, a network port is a connection which is used for transmitting the data among two or more computers. The cable is connected to the port for the transfer of data from one computer to another. The networking ports are categorized based on their rate of data transfer. The networking port transmits Ethernet data packets at a rate of gigabits per second.

The most common networking ports available in the market today are 1G and 10G networking ports. 1G networking ports are basically the first generation ports and are used for transmitting data in telephonic devices, voice traffic and dialup modern traffic services. Therefore, 1G networking ports comprise major market share and find their application mainly in residential and commercial area. 10G networking ports were introduced in market in year 1995. They find their application mainly in internet and mobile traffic services. 10G networking ports are less costly compared to their next generation networking ports. Because of this, 10G networking ports are more preferred in commercial market.

40G networking ports were introduced in market in year 2005. 40G networking ports find their application mainly in datacenter services, internet cache protocol services, video and broadband services. Currently 40G networking ports are more preferred in datacenter market due to increasing customer high speed data transfer demand. 100G ports are next generation high speed networking ports which are capable of transferring data packets at the rate of 100 gigabits per second. They are recently been introduced in market and are mainly used in cloud computing, mobile broadband service and high resolution internet video viewing services. 100G networking ports are mainly preferred by internet service providers. The improvement in 100G networking port is in developing stages of production. Therefore, the use of 100G networking port will increase in near future as consumer will be switching to avail high speed data transfer services. 100G networking ports can be deployed currently in all 40G networking port systems. However, the switching cost from 40G networking port to 100G networking port is a major concern for internet based service provider today. The main drawback of 100G networking port is that the current price of 100G networking port is approximately 2 times more than 40G networking ports.

The demand for data transfer speed mainly depends upon the needs of computer application being run by the end-user. However, many applications in market currently run on low speed networking ports. Thus, the market share of 10G and 40G networking ports is consistent in the market till now. The growth in each market segment will depend upon which technologies and speeds are accepted by various enterprise and service providers. The demand for 100G and 40G networking ports is increasing in developed economies such as North America and Europe. 40G networking ports is mainly preferred in Asia region due to slow development of information technology infrastructure.

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Some of the key companies involved in manufacturing of networking ports are Alcatel-Lucent, Qualcomm Atheros, Cisco Systems Inc., Ciena Corporation, Cyan Inc., ECI Telecom, LM Ericsson, Huawei Technologies, Orckit-Corrigent, Tellabs, Zhone Technologies Inc., Arista Networks Inc., Extreme Networks Inc., Hitachi Ltd, IBM Corporation, and Juniper Networks.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Tuesday 27 December 2016

Push Technology Market - Industry Analysis, Size, Share, Growth, Trends, Forecast 2024

Push technology is used to send data or information to a client instead of waiting for client to make a request for that particular data. This technology enables clients to get data as quickly as it become accessible. The server or content provider sends new information with the help of push technology to the client and client is notified about it. .Push technology offers benefits such as managing and reducing the information overload and communication bandwidth block. It is just an alternative approach to access information. Push technology is present in various systems for as long as people have been communicating, for examples, from newspapers, to radio, to telephones, to E-mail and television. E-mail is possibly the best push technology for the transmission of time critical information to particular viewers.

The push technology is a data dispersal technology in which certain (modified/personalized) data or information is automatically sent into the client's computer at given intervals or based on some incident that arises. Problems such as information overload is the key driver for the development of push services. This technology is improved by indexing, filtering, and directory services to manage information overload. The push technology have the capability to reduce the problem of obtaining information for tasks where rare, time-critical information must accept immediate attention. Data pushing warnings to the operator in the form of e-mail improves the efficiency of web-based time-sensitive data distribution including trouble tickets or stock quotes in a practical support structure

The global push technology market is experiencing growth owing to factors such as instant service for transmitting information, highly efficient technology in terms of initiating server connection information’s, end-to-end visibility and obtaining online information. The push technology also helps in matching prequalified advertising banners with the exact demographic. It is also useful for relaxation, entertainment and leisure purpose, not just business stock and news updates. One of the major parts where the push technology is highly beneficial is inside corporate intranets. Numerous push technology products are flexible for intranet use and for business-generated content only.

The major factors which restrains the push technology market growth includes the necessity of more expensive and efficient computers to run push software as well as more expensive additional software packages. Also, the downloading of images, applets, sounds, video etc. in the background can exhaust hard disk are another major factors that shrink the growth of the push technology market. The push technology is not able to replace traditional technology called pull communication technology, and may not be valuable in all kind of businesses In this technology the security safeguards are must be required to keep information and data secure.

The push technology market can be segmented on the basis of application which includes cable television, live news feeds and financial world. Also, automatic downloading of software upgrades and solutions, and the delivery of news information to workstations are other common applications of push technology market.

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The major participants in the global push technology market include companies such as Microsoft, Netscape Communications Corporation, Intel Corporation, BackWeb Technologies and EarthLink Inc.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.


Over The Top (OTT) Market - Industry Analysis, Size, Growth, Trends, Forecast 2024

Over-the-top (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of service provider in the distribution or control of the content. OTT can provide communication services such as Skype, Gmail and WhatsAap, content such as Netflix Net movies, Hulu, Ultraviolet, Cuevana, YouTube Online video games, Online music and applications such as Facebook, LinkedIn and Twitter over internet. OTT service requires subscription for its usage. OTT services provide a broad range of applications for users and is attracting more consumers to shift from telecommunication providers to OTT service subscription. Personalization and customization, content distribution, messaging preferences and advancements in technology led to rise in OTT usage and offer users more tailored experience and access to services of their choice.

The major driving factors for the growth of global OTT market are seamless web connectivity and high speed data connectivity. Increase in the use of smart devices, e-commerce, automation in businesses, digitalization, rise in availability of broadband infrastructure is also contributing to growth of OTT market through subscription and advertisement. However, lack of awareness of OTT technology and diverse government policies and regulations at domestic and international markets are the challenging factors in the growth of global OTT market. The opportunity for future growth of OTT market is expected to be partnership strategies. This would allow for further increase in users experience, easy integration and support services such as billing, consumer support and marketing.

The global OTT market is segmented on the basis of industry vertical, platform, services, revenue model, content, deployment type, enterprise type and the geography. On the basis of industrial vertical, the global OTT market is segmented into hotel and travel, healthcare and life science, manufacturing and automotive, gaming, media and entertainment, global digital marketing, government sector, retail and consumer goods, software and technology and bussiness, financial services and insurance (BFSI). Different platforms of global OTT market are desktop and laptop computers, gaming consoles, set-top boxes, smartphones, smart TVs and tablets. On the basis of services, the global OTT market is segmented as consulting services, installation services and maintenance services. In terms of revenue model the global OTT market is segmented into subscription-based services, transactional services and free and ad-supported services. Moreover, on the basis of content type, the global OTT market is segmented as voice over Internet protocol (VoIP), text and messages and online TV. In terms of deployment type the global OTT market is segmented as on-premise deployment and cloud deployment.

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The enterprise type in OTT market segment consist of home office, small and medium enterprises and large enterprises. Moreover, on the basis of geography the global OTT market is segmented as North America, Europe, Latin America, Asia Pacific and Middle East and Africa. The OTT services are expected to expand due to developing infrastructure in regions including Brazil, Indonesia, Malaysia, Nigeria, South Africa and Turkey. The launches by international and local providers during the forecasted period is further expected to rise the usage of OTT services in Australia, Argentina, Germany, New Zealand, Russia and UAE regions.

The key players operating in global OTT market are Apple, Inc., Akamai Technologies, Facebook, Inc., Google, Inc., Microsoft Corporation, Limelight Networks, Inc., Netflix, Tencent Holdings Ltd., Yahoo Inc. and Nimbuzz.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Software Construction Components Market - Industry Analysis, Growth, Trends, Forecast Upto 2024

Software construction components refer to the loosely coupled individual components which are consolidated into a larger software system. In terms of engineering disciplines, software construction with the fragmented components is known as component-based software engineering (CBSE). These components may be in the form of a software package, a web service, resource or a module that comprises of related data or functions. In order to exist autonomously, components take the form of objects or a collection of objects in the source programming language which can be Java, C++, or .NET. Components from a pre-constructed software are independently extracted and sold separately by the software developers themselves or through third-parties to aid in building a new software system. The main purpose of component based software construction is reusability in other software systems for construction and upgrading of existing software systems. CBSE enables comparatively shorter turn-around time to market for developing companies enabling them to invest time in the development of more software applications, thus facilitating in the growth of the software market.

Increasing demand for new applications with augmented features and customization capabilities are rendering software development companies with an acute lack of time. This is leading software developers to use CBSE as a means to save time and provide quick customization capabilities. Also, increasing development and maintenance costs in the software industry are the major drivers identified for the software construction components market. The advent of internet of things (IoT) has made software development a larger and complex process. The need for reducing complexity and increasing productivity is strengthening the growth of the software construction components market. However, the time required to develop the components and the trustworthiness of these components are the major challenges tackled by the market. The rapidly emerging market for IoT is expected to open up numerous opportunities for the software construction components market as software development is anticipated to rise as a consequence of IoT penetration.

The global software construction component market can be segmented on the basis of component model, level of reuse, composition type, enterprise and geography. Based on component model, the market can be divided into Component Object Model (COM) model, Enterprise JavaBeans (EJB) model, .NET model, Common Object Request Broker Architecture (CORBA) component Model and Service Component Architecture (SCA). According to level of reuse, the software construction component market is segregated into code level components, entire applications, analysis level products and design level products.

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Depending on composition types, the market is segmented into sequential composition, hierarchical composition and additive composition. Based on enterprise size, the market is divided into large enterprises and small and medium enterprises. Based on geography, the market is classified into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Some of the leading players in the software construction components market are International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Sybase (SAP), MTW Solutions, ComponentSource, Inc., GrapeCity Inc., ASG Technologies, Infragistics, Inc., Developer Express Inc., Syncfusion, Progress Software Corporation, Dundas Data Visualization, Inc., Rogue Wave Software, Inc. and , ABB Group.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Service-oriented architecture (SOA) Market - Industry Analysis, Share, Growth, Trends, Forecast Upto 2024

Service-oriented architecture (SOA) is collection of services that communicate with each other. The communication comprise of data transfer involving two or more services facilitating specific functionality. SOA consist of modules that are built as software components called services. The components are discrete pieces of data structures that can be reused for diverse purposes, thereby providing flexibility into the software systems. SOA enhances the ability of infrastructure to transform in response to change in the business environment. It also supports the management of re-usable business services as it compromise of flexible components.

SOA facilitates outsourcing of applications or business processes. It enables interoperability, reusability, and enhances the ability of organizations by means of integrated services such as cloud, big data and mobile computing. Further, it supports reduction in maintenance, and integration cost of networks. With the industries perceiving a number of mergers and acquisitions, SOA facilitate integration of IT and business processes across the merged or acquired entities. Innovation in software technologies and infrastructures are fueling the adoption of SOA in various industry verticals such as healthcare, telecommunication and IT.

The global SOA market has been experiencing growth in recent years due to increasing adoption of mobile technology, adoption of web based applications in commercial and industrial sectors, rising adoption of cloud computing and innovation in smart phone for transactions and payments application. The other additional factors contributing to the growth of SOA market are increasing unstructured data generation by machines, technologies and equipment due to social media and growing adoption of integrated IT infrastructure. However, the long development cycle and design complexity of SOA framework is hindering the market growth of SOA market. The evolving SOA platform with integrated applications supporting cloud computing and big data technology is expected to create opportunities for expanding SOA market.

The global SOA market is segmented on the basis of solutions, end-use adoption, services, application and geography. Based on the solution type, the global SOA market is segmented into software-as-a-services, infrastructure-as-a-service, platform-as-a-service and integration-as-a-services. In terms end-use adoption, the global SOA market is segmented into food and beverages, manufacturing, healthcare, IT and telecommunication, retail, automobile, government and bussiness financial services and insurance (BFSI). In terms of services, the global SOA market is segmented as system integration and design. On the basis of application, the SOA market is segmented into cloud based SOA systems.

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Moreover, on the basis of geography the global SOA market is classified into North America, Europe, Middle East and Africa, Asia Pacific and Latin America. Among these, North America is expected to lead the market due to expansion of large firms through adoption of SOA application for integrated services to reduce operational cost such as adoption of SOA application for interconnection of applications using middleware and adoption of SOA to develop cloud computing.

Some of the key players in SOA market with most significant developments are Oracle Corporation, Software AG, Microsoft Corporation, IBM Corporation, Fujitsu Ltd., SAP SE, Tibco Software Inc., CA Technologies, 360logica Software and Crosscheck Networks.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Thursday 22 December 2016

Natural Language Processing Market - Global Industry Analysis, Growth, Trends, Forecast 2024

Global Natural Language Processing Market: Overview

Natural language processing (NLP) is a computer application under artificial intelligence that can understand human language. This computerized technique allows human communication to be analyzed and interpreted by the computer on the basis of a set of technologies and theories. The goal of natural language processing is to minimize the time taken to understand computer languages such as Ruby, C, C++, and Java. NLP finds application in the analysis of big data owing to the fact that massive amounts of data are being generated in current business scenarios from sources such as audio, emails, web blogs, documents, social networking sites, and forums. Reports indicate that the global natural language processing market will prove to be extremely lucrative for the future.

The major types of natural language processing solutions include statistical NLP, rule-based NLP, and hybrid NLP. Natural language processing includes several recognition, analytics, and operational technologies such as optical character recognition (OCR), auto coding, text analytics, interactive voice response (IVR), pattern and image recognition, classification and categorization, and speech analytics. Natural language processing can be a cloud-based or on-premise model and is used for applications such as information extraction, question answering, machine translation, and report generation in a number of industry verticals, including automotive, retail and consumer goods, high tech and electronics, government, banking, financial services, and insurance (BFSI), health care and life sciences, research and education, and media and entertainment.

The research report offers readers a clear and objective outlook of the global natural language processing market and highlights the key driving and restraining factors along with the opportunities and threats that lie ahead. The various market dynamics have been carefully analyzed to give clients a clear idea on the strategic moves of their rivals. The structure and scope of the natural language processing market have been explored and projections based on past and current trends have been provided.

Global Natural Language Processing Market: Key Trends and Opportunities

The global market for natural language processing is significantly driven by the massive jump in digital data, the rise in the utility of smart devices, and the increasing demand for enhanced customer experience. In addition to this, the surging investments in the healthcare sector and the emergence of several new application areas are anticipated to further boost the natural language processing market. The market, however, is faced by a number of challenges that players need to overcome in order to survive and compete. The main hurdles include the need for effective predictive technologies, the need to narrow the gap between machine and man, the implementation of strict government regulations, and fluctuating customer adoption trends.

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Recognition technologies are the most widely used technologies in NLP. Most companies, from large enterprises to small-scale organizations, use some form of recognition technology such as optical character recognition, interactive voice recognition, or image recognition. Natural language processing is most commonly used for information extraction and machine translation. IT and telecom, automotive, and defense and aerospace are the leading industries that use NLP for various applications.

Global Natural Language Processing Market: Region-wise Outlook

The global market for natural language processing is dominated by North America and Europe since these two regions contribute the most in terms of revenue. Asia Pacific is projected to expand at the fastest growth rate by the end of the forecast period, driven by the increasing use of voice recognition in several industries and the rising spending capabilities of the people. Apart from Asia Pacific, the Rest of the World – including the Middle East, Latin America, and Africa – is likely to witness strong growth in the coming years, creating massive opportunities for key players competing in the global natural language processing market.

Some of the Leading Competitors in the global natural language processing market are Microsoft Corporation, SAS Institute Inc., Hewlett-Packard, Dolbey Systems, Google, Netbase Solutions, IBM Corporation, 3M Company, Verint Systems, and Apple Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Financial Services Market - Global Industry Analysis, Growth, Trends, Forecast 2024

Global Financial Services Market: Overview

Efficiency in financial services is considered to be the backbone of any economy. Financial services indicate the socio-economic wellbeing of any country. With rapid globalization, financial service application providers are faced with the uphill task of providing the end-users with software and applications that are risk-free, compliant, and data driven. In modern times, the strength of a country is determined by how well it progresses financially. Thus, financial systems require to function properly in order to bring in smooth and stable governance.

An increasing number of banks and financial institutions have been focusing on attracting consumers with decisive market strategies. Banks around the world are, therefore, compelled to shift from their traditional accounting services to more value added solutions such as mutual funds, insurance, mortgages, and pensions.

In order to achieve this, it is important for these institutions to automate their financial services, so that they are able to focus on their core competencies. The development of a consumer-centric approach is also considered essential in this regard. Financial services applications and software, which run on disparate technological platforms, have emerged as a perfect solution to cater to the aforementioned needs.

The report defines the global financial services apps and software market as the total sum of revenues generated from the deployment of financial services application software across the world. The key factors impacting the growth trajectory of the market have been evaluated in the report in detail. The report also identifies the most lucrative opportunities for the enterprises operating in the market.

Global Financial Services Market: Key Opportunities and Threats

Solutions provided by enterprises operating in the global financial services applications market enable organizations to use valuable financial data to plan and optimize operations and explore new opportunities with the help of software. Automating banking and financial processes has become necessary for organizations to keep track of the increasing magnitude of financial transactions. The software applications designed by financial service providers enable banks and financial institutions to digitize their daily tasks, therefore, allowing them to concentrate on their core competencies.

Organizations nowadays are concentrating on areas such as BI and analytics, audits, enhanced customer experience, and risk and compliance management. This change has been brought about by the evolving economic and regulatory environment. Hence, government institutions around the world have realized the need to shift from traditional practices to more automated alternatives. This has proven to be extremely beneficial for the global financial services applications market.

Global Financial Services Market: Region-wise Outlook

Regionally, the global financial services market can be segmented into Asia Pacific, Europe, North America, and Rest of the World. The developed nations have been dominant in the global financial services applications market. However, emerging regions such as Asia Pacific, Latin America, the Middle East, and Africa also have been exhibiting lucrative opportunities for vendors operating in the market, since they are yet to expansively adopt financial service applications.

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Global Financial Services Market: Vendor Landscape

The most prominent vendors operating in the global financial services application market are FIS, Accenture, IBM Corporation, FISERV, SAP AG, Infosys, Oracle, and TCS. These companies have been capitalizing on technological advancements, market liberalization, and innovation to attract customers and gain a competitive edge in the market.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports. 

Train Control & Management Systems (TCMS) Market - Global Industry Analysis, Growth, Trends, Forecast 2024

Train control & management system or TCMS is a train-borne distributed controls system, which typically provides data communication interfaces to other train-borne systems and telecommunication to supporting systems that operate remotely on the wayside. This system is commonly referred to as the ‘brain of the train’, owing to its central function in monitoring the distinct systems and coordinating the control. One of the primary functions of TCMS is that it delivers integrated prognostic and diagnostic capabilities on the train, and offers visualization of the system performance, the problematic areas, and with the suggested corrective actions for assisting the maintenance personnel and the driver. TCMS can easily integrate with any third-party subsystem since its design is modular and it makes use of internationally standardized interfaces. Condition-based monitoring reduces unnecessary scheduled spares and maintenance consumption and the prognostic analysis of historical and current data offered by TCMS to other wayside systems helps to predict the future system failure, thereby allowing for planned corrective actions without any service interruption.

Growth of the train control & management systems market can be primarily attributed to the growing trend of high-speed trains and automated metros, stringent norms regarding diesel emissions worldwide, and speedy urbanization. Further, the increasing inclination toward safe, comfortable, and speedy transportation is boosting the growth of the global TCMS market. Developed countries of Europe viz. Germany, Spain, Denmark, Italy, and France are increasingly investing in modernization of rail infrastructure. Planned investments in these countries are likely to boost the railway transportation industry in Europe. This, in turn, is expected to drive the train control & management systems market. Additionally, increasing demand for train control & management systems in emerging economies is offering a lucrative opportunity to the global market. However, lack of interoperability coupled with high cost of maintenance and infrastructure associated with these systems hinders the growth of the global market.

On the basis of train types, the global train control & management systems market can be segmented into metros & high-speed trains, electric multiple units, and diesel multiple units. The metros & high-speed trains segment is estimated to witness steady growth during the forecast period, due to growing public investments in planned, speedy transit projects and rail infrastructure, mostly in emerging economies of Asia Pacific and the Middle East. Based on components, the market can be divided into computer control units, modular input/output devices, mobile communication gateways, and human–machine interfaces. On the basis of train control solutions, the global train control & management systems market can be segregated into positive train control, integrated train control, and communication-based train control.

Existing train control systems are being speedily replaced by communication-based train control systems, since these systems help reduce maintenance cost and enhance interoperability. Thus, this segment is anticipated to experience significant growth from 2016 to 2024. Additionally, the market can be geographically classified into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Developed regions are persistently upgrading their infrastructure for accommodating the trains equipped with train control solutions and advanced transit systems. Further, developing economies such as India and China are advancing their railway infrastructure for mass transit and this is expected to positively influence the TCMS market in Asia Pacific. North America is estimated to record high growth rate during the forecast period, owing to rising investments in technology upgrade and speedy transit solutions in the region.

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Major players operating in the global train control & management systems market include Bombardier Inc., Alstom SA, Siemens AG, Toshiba Corporation, Mitsubishi Electric Corporation, Hitachi Ltd., Knorr-Bremse AG, Eke Group, Strukton Rail, and CAF.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.


TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.  

Native Advertising Market - Global Industry Analysis, Growth, Trends, Forecast 2016 – 2024


Global Native Advertising Market: Overview

Native advertising, which ad executives, editorial departments, and practitioners themselves consider a bit different than the conventional advertisements, is still in its nascent phase and has a different definition for everyone involved in the field.

In very simple terms, however, native advertising can be defined as an advertisement that is designed to simulate the form and factor of the environment it is set to appear in. Like most marketing terms, native advertising is an umbrella term and is applied to a variety of digital content. In the past couple of years, native advertising has gained huge traction as the marketing world has started realizing the benefits of this innovative advertising experience.

In order to make the advertising experience less intrusive, native advertising sticks to the strategy of matching the visual design of the digital media platform that is being accessed. Native advertising principles adhere to the practice of making the advertisement content appear and feel like natural content.

The report on the native advertising market explores crucial details about the present state of the global native advertising market, complete with quantitative and qualitative data pertaining to key market segments. The report presents a thorough analytical overview of the major forces in the market that will drive demand, restraint growth, and the trends that underline consumer choices.

Global Native Advertising Market: Trends and Opportunities

The immensely popular social media platforms such as Facebook, Instagram, Tumblr, and Twitter were among the first adopters and marketers of native advertising. For these companies, native advertising has become one of the primary sources of revenue in the past few years. The money factor has also lured many international publishing houses in introducing new advertising platforms on their mobile and desktop sites.

One of the major factors driving the global native advertising market is the fact that these ads are less disruptive/intrusive than banner ads. Also, native advertisements fit in more lucidly on mobile devices. This factor, owing to the rising trend of mobile internet, makes native advertising logically more effective for marketers and global brands wanting to expand their consumer base. With the escalating number of smartphone users globally, the reach of native advertisements will also expand, subsequently increasing the number of companies willing to advertise through this medium. This will enhance the growth opportunities for the global native advertisement market over the report’s forecast period.

The Federal Trade Commission has set some rules and regulations regarding the way native advertisements are labeled, as “sponsored” or “promoted,” which can be a bit ambiguous to the layman. This has prompted brands to use clearer terms, such as “sponsored advertising content” or “advertisement,” making the native advertisements stand out from the natural flow of content. This factor can defeat the idea of making native advertisements look like natural content and is expected to limit the market to a certain extent.

Currently, the native advertising market features advertisements that can be segmented into categories such as in-feed ad units, recommendation widgets, promoted search listings, search ads, and custom content.

Global Native Advertising Market: Region-wise Outlook

From a geographic standpoint, the global native advertising market can be examined for the three key regional markets: Asia Pacific, North America, and Europe, and for the Rest of the World (RoW). Asia Pacific, on account of its large population base and a continuously mounting number of users accessing the Internet through desktop sites or mobile applications, will be the most lucrative regional market for native advertising. The native advertising market in other regions will witness steady growth over the report’s forecast period.

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Global Native Advertising Market: Competitive Landscape

Some of the key vendors operating in the global native advertisement market are Nativo, Taboola, IAB Playbook, Instinctive, AdsNative, Outbrain, Livefyre, Polar, OneSpot, TripleLift, and Sharethrough.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.