Global Cosmetics and Toiletries Market to Expand owing to Growing Awareness Regarding Personal Health

A report from Transparency Market Research, titled “Cosmetics and Toiletries Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021”, states that the global cosmetics and toiletries market will expand rapidly till 2021 owing to the increasing awareness among customers towards health and personal care.

Cosmetics and toiletries include products such as deodorants, perfumes, cosmetics, lotions, hair care products, and creams, which are primarily used for enhancing the appearance of various parts of the body. Although the market is filled with many domestic brands, the demand for international brands is expected to be higher in the next few years. The increasing demand for natural and organic cosmetics and toiletries is expected to create new growth opportunities for the global cosmetics and toiletries market during the period between 2015 and 2021. The growing prevalence of skin diseases and infections has led the customers to take extra care of their health and hygiene.

One of the primary reasons behind the growth of the global cosmetics and toiletries market is the shift of production units to Asian economies including China and India. The entry of new distribution channels such as tele home shopping, online retailing, and infomercials is expected to boost the growth of the global cosmetics and toiletries market. Many cosmetics and toiletries with artificial ingredients harm the body and leave behind allergies on the skin. Considering the side effects of cosmetics and toiletries with artificial ingredients, most of the customers are shifting towards natural and organic products. Leading companies in the global cosmetics and toiletries market are concentrating on investing in R&D activities to manufacture safe and effective cosmetics and toiletries.

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The global cosmetics and toiletries market was affected by the economic downfall in 2008. However, post the recovery stage, the global cosmetics and toiletries market has been growing steadily and is expected to expand rapidly in the years to come. Based on geography, the global cosmetics and toiletries market is divided into Europe, North America, Asia, Latin America, and the Middle East and Africa. Due to the growing number of cosmetics and toiletries with natural and organic ingredients available across Europe and North America, these two regions are predicted to be the fastest growing regions in the global cosmetics and toiletries market in the coming few years. Better health benefits have led to the increasing demand for products with organic and natural ingredients in North America and Europe.

By product type, the global cosmetics and toiletries market is classified into skin care, make-up, hair care, oral care, bath and shower, baby care, color cosmetics, deodorants, men’s grooming, fragrances, sun care, and others. Some of the leading companies in the global cosmetics and toiletries market are Estee Lauder, Beiersdorf, Avon, Johnson & Johnson, Kao, Shiseido, Proctor & Gamble, L’Oreal, Colgate-Palmolive, and Unilever. The introduction of new cosmetics and toiletries by the new companies is expected to make the global cosmetics and toiletries market more competitive in the next few years. Leading players in the global cosmetics and toiletries market focus on manufacturing new products by considering the health and hygiene needs of the buyers.

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Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

Anti-counterfeit Cosmetics Packaging Market - Global Industry Analysis, Growth, Trends, Forecast 2024

Transparency Market Research Report Added “Anti-counterfeit Cosmetics Packaging Market”.The counterfeiting malpractice has become a severe matter of concern for original cosmetics manufacturers all around the globe. Counterfeiting is globally affecting the cosmetics industry, resulting into innumerable tangible and intangible losses for the players operating in the industry. A large number of counterfeit products, carrying brand name of the leading industry players, are making their way into the local market. Global cosmetics industry players are increasingly working towards stopping this penetration of forged products into the market to prevent the impact of these products on their sales revenue. Apart from this, low quality of counterfeit products negatively affects the brand image and credibility of the company.

The forged packaging on branded cosmetics products is so well replicated that normal detection techniques are unable to identify it and, thus, these products thereby are able to make their entry into the retail market. The forged products, due to their poor product quality, lead to severe side-effects among consumers, such as skin irritation, infection, etc., which consequently lead to the further deterioration of the brand image of the concerned company. Every year, the global cosmetics industry faces vast revenue losses due to the presence of counterfeit products in its supply chain.

Over the years, the anti-counterfeit cosmetics packaging technology has emerged as one of the most efficient solutions for restricting the practice of counterfeiting in the cosmetics industry. The daily-use skin products are being progressively used by the consumers; hence, they are easily available in all level of markets. The high availability of these products in the local market makes them more prone to counterfeiting. Due to the constant surge in the number of cases of cosmetics counterfeit products, the anti-counterfeit cosmetics packaging market is expected to witness significantly higher growth over the forecast period of 2016-2024.

Several innovative technologies for the verification of the original cosmetics products are being developed and making their foray into the market. The increasing use of such technologies by global cosmetic products manufacturers is further propelling the demand for anti-counterfeit cosmetics packaging worldwide.

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Customers too, in view of making the best utilization of their money spent on cosmetics products, are becoming more concerned about forged products. Various governments are also becoming increasingly active against the use of counterfeit cosmetics products. This makes global companies more optimistic about investing in advanced anti-counterfeit technologies. Due to these reasons, the global anti-counterfeit cosmetics packaging market is anticipated to expand at a significantly higher growth rate over the forecast period, accounting for multi-millions US$ by the end of the forecast period.

The high-cost of anti-counterfeit technology systems results in creating uncertainty among the cosmetics industry market players regarding the cost-effectiveness of the technology. Besides, sometimes anti-counterfeit packaging impacts the product distribution system and supply chain network of the companies. These are some of the major factors responsible for the restrained use of this technology by certain manufacturers.

The global anti-counterfeit cosmetics packaging market is segmented on the basis of technology and regions. On the basis of technology, the market is segmented into authentication packaging technology and track and trace packaging technology. The authentication technology segment is further sub-segmented into ink & dyes, holograms, watermarks, and taggants. The track and trace packaging technology segment is sub-segmented into barcode technology and RFID technology.

The increasing use of RFID technology is bestowing a substantial momentum to the growth of the global anti-counterfeit cosmetics packaging market globally.

Geographically, the global anti-counterfeit cosmetics packaging market is segmented into seven main regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan. Due to higher consumer awareness, North America is expected to account for the largest share of the global anti-counterfeit cosmetics packaging market, followed by Europe, in the coming years. The Asia-Pacific region is also expected to grow at a significant rate, thus, further contributing to the overall growth of the global anti-counterfeit cosmetics packaging market over the forecast period.

Some of the key players covered in this study on the global anti-counterfeit cosmetics packaging market are Zebra Technologies, Alien Technology Corp., AlpVision, Avery Dennison Corp., SICPA HOLDING SA, Microtrace, LLC, and Impinj, Inc.

About Us :

Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather, and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.