The global market for touch screen displays demonstrates a highly
competitive landscape, thanks to the high level of rivalry between
Fujitsu Ltd., 3M, Samsung, LG Electronics, and Panasonic Corp, finds
a research report by Transparency Market Research (TMR).
While the established companies enjoy a widespread presence, the
entry of new players is somewhat restricted in this market due to the
need for high investments, limited technological competence, and the
moderate scope for product differentiation for them. TMR recommends
companies looking to venture into this market to involve into mergers
and partnerships with established ones in order to get a foothold.
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As per the estimations of this research study, the global market for
touch screen displays presented an opportunity worth US$44.4 bn in
2015. Progressing at a CAGR of 8.90% during the period from 2016 to
2024, the market is projected to attain a value of US$93.8 bn by the
end of the forecast period. Over the same period of time, the
shipment volume is anticipated to increase at a CAGR of 10.70%. The
retail kiosks segment has been registering a higher demand for these
displays than other application segments and is expected to continue
to do so over the forthcoming years, thanks to a large number of
retail outlets spread across the world, states the report.
Presence of Established Players to Ensure North America’s
Dominance
The report also presents a regional analysis of the global touch
screen display market. According to the study, North America, South
America, Europe, the Middle East and Africa, and Asia Pacific are the
main regional markets for touch screen displays. In 2015, North
America acquired the lead in this market with a share of 35%. With
the presence of a large pool of touch screen display manufacturers,
this regional market is likely to remain leading throughout the
forecast period. The technological developments in the field of touch
screens are also expected to support the North America market for
touch screen displays in the years to come.
Asia Pacific is also projected to witness a substantial rise in the
demand for touch screen displays in the near future, thanks to the
rising uptake of the latest technologies in various service
industries, such as public transportation and airports. Economies,
such as Japan, Malaysia, and Singapore are increasingly deploying
touch screen kiosks at airports, railway stations, and public
transport terminals, which is expected to reflect positively on the
growth of the Asia Pacific touch screen display market, notes the
research study.
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Technological
Advancements to Boost Market’s Growth
“The continual advancements in the technology and the increasing
shift of consumers towards the latest ones are acting as the key
factors behind the growth of the global touch screen display market,”
states the author of the study. In order to meet the demands of
consumers, touch screen display manufacturers are encouraged to
include the newest forms of technologies, enhancing the usability of
these displays, which eventually, is adding to their popularity
substantially.
The cost-efficiency and operational ease provided by these displays
are also projected to enhance their popularity, which is likely to
boost the worldwide market for touch screen displays over the
forecast period. However, the increasing raw material prices may
limit the growth of this market to some extent in the years to come,
states the research report.
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