A widely fragmented
EMEA free-to-air services market contains a huge scope of entry for
new players. In 2015, close to 19.6% of the overall market’s value
was taken up by the five players that led it – RTL Group, British
Broadcasting Corporation, ITV Plc., Mediaset SpA, and Deutsche
Telekom AG.
According to a
research report published by Transparency Market Research, the EMEA
free-to-air services market is expected to continue being a largely
fragmented market. A lot of players are entering the market,
especially in the segments of internet TV or pay TV in nations such
as Austria, Germany, and the U.K. key players such as Sky TV are
expanding their horizons through the formation of long-term
partnerships. New players as well as established players are also
making their way into the Middle East where the demand for FTA
services is increasing at a very high rate. The EMEA free-to-air
services market is expected to expand at a CAGR of 11.8% within a
forecast period from 2016 to 2024, with regards to its value. At the
end of 2016, the EMEA free-to-air services market is expected to
reach US$63.98 bn, and is expected to reach US$155.8 bn by the end of
2024.
Browse Market
Research Report @
High Speed
Internet Paves Way for Better FTA Services
“The heavy usage
of Internet services across the EMEA region has created plenty of
opportunities for ISPs to provide super-fast, cheap Internet for a
majority of their users. This is the foundation on which markets such
as free-to-air services can prosper. There would be no significant
usage of data-heavy services if it were not for larger bandwidths and
quality services. This is more apparent in Europe but is also
becoming a larger factor for the penetration of players from the EMEA
free-to-air services market into the Middle East,” states a TMR
analyst. The penetration of high-speed Internet has had a twofold
positive effect on the EMEA free-to-air services market. While it has
allowed for the streaming of HD videos and other FTA services, it has
also allowed the players to penetrate the smartphone user pool. With
the growing number of smartphone users switching to 4G and high-speed
Wi-Fi services, it is becoming easier for free-to-air service
providers to create smartphone apps that users can watch videos on.
UHD
Implementation Still a Far Cry for EMEA FTA Players
Although the
popularity of 4K and 8K videos, movies, and TV channels is gaining an
extremely high demand across the EMEA region, the players in the EMEA
free-to-air services market are still unable to successfully
implement ultra-HD services for the majority of their users. The
costs of airing UHD content is still too expensive for a lot of
players as well as users, thereby severely restricting the revenue
that players can achieve from this segment. The problem is
complicated further as users, while finding difficulty in attaining
UHD FTA services, can easily procure UHD televisions. This compels
them to look to pay TV services, because while it means paying for TV
subscriptions and bundles, it is still cheaper than the heavy data
charges of streaming UHD videos.
Fill the form for
an exclusive sample of this report @
“Providers of FTA
services in the EMEA region can still gather massive opportunities of
revenue generation through the use of analytics-based advertising.
The growing demand for IPTV has given rise to a broader scope for
internet advertising that is user-targeted rather than the
generalized advertising available on pay TV. This is creating quite
the buzz among marketing firms as it allows them to gain a greater
visibility as well as the ability to directly link products or
services for purchase,” adds the analyst.
About Us :
Transparency Market
Research (TMR) is a global market intelligence company providing
business information reports and services. The company’s exclusive
blend of quantitative forecasting and trend analysis provides
forward-looking insight for thousands of decision makers. TMR’s
experienced team of analysts, researchers, and consultants use
proprietary data sources and various tools and techniques to gather
and analyze information.
TMR’s data
repository is continuously updated and revised by a team of research
experts so that it always reflects the latest trends and information.
With extensive research and analysis capabilities, Transparency
Market Research employs rigorous primary and secondary research
techniques to develop distinctive data sets and research material for
business reports.
No comments:
Post a Comment