With rising demand for advanced telecom features and services, many
companies are entering into the global telecom application
programming interface platform market to expand their business,
reports Transparency Market Research in a new study. The global
telecom API market comprises a large number of companies and thus the
competition in the market is substantially high. The leading
companies in the global telecom API market are Apigee Corp., Twilio,
Inc., Fortumo OU, LocationSmart, Alcatel Lucent, Nexamo, Inc., Tropo,
Inc., Aepona Ltd., and Comverse, Inc.
To launch their API services in the global market, telecom companies
are entering into partnerships with API management service providers
such as Apigee Corp. and Alcatel Lucent. Telecom API companies are
focusing on strategies such as targeting long-tail developers and
enterprises which in turn will help them create a global identity.
Many leading telecom API companies are also entering into strategic
acquisitions to position themselves uniquely in the market and expand
their reach among global API developers.
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Proliferation of
Cloud Technologies and Mobile Internet to Drive Adoption of Telecom
API
According to TMR analysts, “The use of mobile application is
anticipated to be augmented by the increasing adoption of cloud
computing and mobile internet in the coming years.” A new study has
revealed that the number of mobile internet consumers is expected to
touch 3.8 bn by the end of 2020. Furthermore, due to the rising use
of cloud based applications, cloud traffic is expected to witness
fast growth. The rapid development of cloud-based applications is
thus likely to increase the adoption telecom API services for video
and data storage in telecom-owned cloud systems.
The implementation of cloud technology in mobile applications will
also help telecom carriers to provide application developers with
WebRTC and voice API services. The growing adoption of telecom API
services through increasing use of mobile internet and cloud data is
projected to expand the growth of the global telecom API platform
market.
Negative Outlook
of Telecom Carriers towards External API Developers to Restrict
Innovation Possibilities
With increasing demand for better mobile applications, numerous
telecom companies are including API services in their portfolio.
However, only a limited number of telecom service providers such as
Orange S.A. and AT&T are welcoming the involvement of external
developers in their API platforms. Considering the fact that external
developers are value added resellers, many companies introduce models
which expose the developer to less of the API platform. As a result
of this, the possibilities of innovation in the telecom API platforms
are restricted as developers are barred from creating applications
using telecom API. The restriction of opening telecom API platforms
to external developers also cuts down the revenue for telecom
carriers as they fail in enhancing end-user experience. Thus, such
negative outlook of telecom carriers is likely to restrain innovation
possibilities leading to a downfall in the revenue of the global
telecom API market.
Rising
Connectivity of Machine-to-Machine Devices to Provide Lucrative
Growth Opportunities to Telecom API Service Providers
According to TMR researchers, “The M2M devices connectivity with
smartphones is likely to increase in the coming years leading to a
rise in the demand for telecom network APIs.” To capitalize this
opportunity, telecom carriers such as AT&T and Orange S.A. are
offering M2M platforms with M2M connected devices to integrate mobile
devices. This kind of integration enables devices to connect with
smartphones and share data. This in turn enables smartphones to
convert the data into significant information for the end user. With
the increasing number of M2M devices, the demand for M2M based
telecom API is projected to rise in the coming years.
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The global telecom API market is expected to expand at a CAGR of
23.6% from 2014 to 2022 with a market worth US$73.49 bn in 2015. The
global telecom API platform market is projected to touch a valuation
of US$323.44 bn by the end of 2022. North America is anticipated to
emerge as the largest region in the global telecom API platform
market with a revenue of US$113.53 bn by the end of 2022. Enterprise
developers are expected to emerge as the largest end users of telecom
API services by the end of 2022.
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