Transparency Research Market has recently announced the publication
of a new market research study, titled “BFSI A2P SMS Market -
Switzerland Industry Analysis, Size, Share, Growth, Trends and
Forecast 2015 - 2023,” made available on the company website. The
research study talks about the market in question, focusing on the
overview, product segmentation, current market trends, drivers and
barriers, and competitive scenario. In addition, historical data and
estimates are presented in the study with the help of tables, charts,
graphs, and infographics.According to the research study, in 2014,
the Switzerland A2P SMS market for the BFSI industry was worth
US$130.6 mn and is projected to reach a value of US$262.5 mn by the
end of 2023. The market is estimated to exhibit a healthy 8% CAGR
between 2015 and 2023.
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Application-to-a-person is a type of mobile SMS service in which the
SMS is sent from a web application to a mobile subscriber or person.
The banking, financial services, and insurance industry is the major
end user of the A2P SMS technology around the world. The major uses
of A2P SMS in the BFSI industry include bill payments on various
banks’ merchant sites, money transfer, one-time password, and other
SMS services that are related to banking transactions.
A2P SMS enables diverse organizations to reach a greater audience of
every age. Thus, the A2P SMS market provides several growth
opportunities in the next few years. In recent years, the increased
use of mobile phones for banking activities has augmented the
marketing operations of application developers worldwide, fueling the
growth of the A2P SMS market for the BFSI industry in Switzerland in
the coming years. Moreover, the BFSI industry in Switzerland is
expected to witness a substantial growth in demand for several A2P
SMS applications such as bank account updates, one-time passwords,
and payment confirmations. In addition, the growing employment rate
in Switzerland is further boosting the demand for new bank accounts,
resulting in increased use of mobile applications for banking
purposes.
On the flip side, the declining banking industry in Switzerland is a
key factor that is anticipated to curb the growth of the A2P SMS
market for the BFSI industry in Switzerland by marking down the
consumer base of A2P SMS service providers in the coming years.
Similarly, the introduction of new innovative applications and
technologies in the BFSI sector is estimated to hamper the market’s
growth in the forecast period.
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Furthermore, the research study studies the major players operating
in the A2P SMS market for the BFSI industry in Switzerland. A
detailed analysis of these players has been included in the report,
including their competitive and financial profiles, business
policies, SWOT analysis, product portfolio, and major developments.
Some of the major players in the market are Dialogue Communications
Ltd., AMD Telecom S.A., GMS, FORTYTWO Group Ltd., Ogangi Corporation,
Infobip Ltd., Silverstreet BV, mBlox, Inc., Beepsend AB, Symsoft AB,
and Syniverse Technologies, LLC. Considering the high potential of
the Switzerland A2P SMS market for the BFSI industry, several new
players are expected to be a part of it and gain a competitive
advantage in the market.
About Us :
Transparency Market Research (TMR) is a global market intelligence
company providing business information reports and services. The
company’s exclusive blend of quantitative forecasting and trend
analysis provides forward-looking insight for thousands of decision
makers. TMR’s experienced team of analysts, researchers, and
consultants use proprietary data sources and various tools and
techniques to gather and analyze information.
TMR’s data repository is continuously updated and revised by a team
of research experts so that it always reflects the latest trends and
information. With extensive research and analysis capabilities,
Transparency Market Research employs rigorous primary and secondary
research techniques to develop distinctive data sets and research
material for business reports.
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