Specialty cleaning
products refer to the chemicals that are used to clean different
materials and surfaces such as bathrooms, drains, ovens, upholstery
and carpets. It also includes polishes and waxes used to provide a
finishing to furniture, floorings, different metals and glass. Fabric
softeners and fluorescent whitening agents which are applied to
apparel also come under this market category. Sanitation refers to
products such as disinfectants and deodorizers. The goods in this
category can be classified into commodity cleaners and specialty
cleaners. Commodity cleaners are generally sold in bulk at lower
price, while specialty cleaners are sold in small quantities at high
price.
Majority of the
demand for Specialty
Cleaning
And
Sanitation
Products
are derived from industries and institutions which include contract
cleaning firms, schools, institutions, office buildings, restaurants,
hotels and hospitals. Domestic demand accounts for about one-third of
the total demand. Government regulations regarding the content of
cleaners act as a restraint to this industry. Volatile organic
compounds emission was a major cause of concern for industrial
buyers, which prompted many companies to switch to bio alternatives.
However, VOC emissions did not affect the domestic demand. Improper
disposal of dry cleaning materials also pose a threat to the
environment which raised government concerns. Some applications of
cleaning products have reduced due to the advent of new flooring
surfaces and furniture which do not require frequent polishing and
cleaning.
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North America and
Europe are the largest market for specialty cleaning and sanitation
products, while Asia Pacific and South America regions have exhibited
the strongest growth rate over the years, due to betterment of living
conditions and increase in disposable income in these geographies.
Some of the major companies that are operating in the market are Du
Pont, S.C. Johnson and Son Inc., Clorox Co., Madison Bionics, and
Reckitt and Colman Inc. among many others.
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