Air
freshener is an aerosol spray that is used in homes or
offices or any other commercial environments to emit fragrance, get
rid of nasty odors and freshen the air. Air fresheners or room
fresheners are largely becoming popular due to their availability in
varied fragrances. The global market for air fresheners is witnessing
significant growth due to changing demographic trends. The worldwide
market for air fresheners is expected to reach the value of USD 8.2
billion by 2015. This growth is expected to be driven by increasing
consumer inclination towards various fragrant products such as
candles, fragrance gels, sprays, and others.
Growing importance
of aroma therapy is also expected to propel the growth of air
fresheners in the global market. Rising living standards and growing
income levels are also expected to fuel the growth of the air
fresheners market in the coming years. Moreover, changing propensity
of consumers to spend more amounts of time and funds in creating an
ideal atmosphere at home is also contributing to the growth of the
air fresheners industry.
Role of aromatherapy
has been significant in driving the air fresheners industry. The
concept of aromatherapy tends towards use of different types of
fragrances to enhance the mood and health of an individual.
Europe is the
largest regional market for air freshener products due to the growth
in disposable incomes and high living standards. Europe and US
together account for the lion’s share in the global air fresheners
market.
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Worldwide market for
air fresheners was affected by economic recession in the past,
however, with the recovery in global economy, this industry is
reporting significant growth rates in most of its segments.
The major
segments this market include
Gels & Candles
Sprays/Aerosols
Car Air Fresheners
Electric Air
Fresheners
Other Household Air
Fresheners
Some of the major
players of air fresheners market include Church & Dwight Co.
Inc., California Scents, Ada Electrotech (Xiamen) Co. Ltd., Car
Freshener Corporation, Godrej Household Products Ltd., Air Delights
Inc., Procter & Gamble, ACS Giftware Industrial Ltd., Reckitt
Benckiser Group Plc., and others.
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