Baby
monitor is a device used to monitor the babies in the absence
of parents. It can transmit audio with the help of radio transmitter
unit and also consist of a video output to the receiver. The primary
use of baby monitor is to allow the attendant to monitor the baby
while out of hearing distance from the baby. Apart from this, some
baby monitors come with built-in lullabies, temperature and movement
trackers. The increase in the number of employed parents in developed
countries has led to the rise in day-care centers. Baby monitors
allow them to monitor more number of infants simultaneously. Hence,
there is increase in the demand for the product in day-care centers
as well as homes. Furthermore, the rise in the online retailers
offering a wide range of baby monitors has increased the
accessibility and convenience especially for working parents.
However, one of the major restraints faced by the market in developed
countries is the low birthrate caused by increased stress levels,
sedentary lifestyle, ultimately resulting in low fertility rate.
Baby monitors are
available in several different models and features. The global baby
monitors market can be segmented on the basis of technology such as
standard, digital, video, and movement tracker baby monitors.
Standard baby monitors indicate the receiver through messages or
lights when the baby cries. Digital baby monitors are equipped with
more advanced technology that can give digital displays of the baby
rather than just lights. In case of video monitors or baby cams, the
parents can visualize their baby and keep an eye on their activities.
Movement trackers with the help of sensor pads attached under the
mattress are equipped with a mechanism to send alarm during the
inactivity of the baby especially in case of sudden infant death
syndromes (SIDS) are known as movement trackers. Baby monitors are
also available with wired or wireless models, where wireless baby
monitors have add-on advantage of portability. These are easy to
install and can be connected to WLAN. Recent developments related to
integration of mobile applications and medical devices that work with
the smart phones and tablets have attracted the users due to their
convenience.
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Geographically,
North America is the largest market for the baby monitors followed by
Europe due to better technological infrastructure and acceptability
of the innovative and niche baby care products. Enhanced awareness
related to baby care and high expenditure capacity of the parents is
propelling the use of baby monitors. Rise in the demand from emerging
markets such as Asia Pacific and the Middle East is expected to the
drive the growth of baby monitors market. Expansion of the demand for
baby monitors is subjected to changing lifestyles, rising disposable
income, level of awareness in parents related to child care and
efficient retailing. China, Japan, and India, thus, rank among the
key regions in emerging economies. Additionally, Rest of the World is
observed to be the most potential market during the forecast period
from 2015 to 2023. The overall market scenario projects that North
America is the leading market for baby monitors and Asia Pacific is
the fastest growing market in the near future.
Some of the Key
Players operating in the global baby monitors market include
Koninklijke Philips, Motorola, Samsung Electronics, Lorex Canada and
Angelcare. Some other prominent players in this market include Sony,
Dropcam, Genexus, iBaby labs, Shenzhen Foscam Intelligent Technology
VTech, Withings and Graco.
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