Global
sports and fitness clothing market is consisting of two
segments sports apparel and fitness clothing. Each segment has
different target audience, the intersection of leisurewear, sports
apparel, fitness wear is steadily obscuring the difference between
sportswear, fitness clothing, casual wear, and active wear, and this
leads the changes in their target audience. Global sports and fitness
clothing market is growing rapidly due to increase in participation
of consumers in to various sports activities. This market has noticed
various mergers and acquisitions. The global sports and fitness
clothing market has witnessed several new trends in its market such
as rise in consumer inclination towards healthy life styles,
emergence of new sports and spread of some indigenous sports to new
regions, increase in sports participation rates. All these factors
help in increase the demand of sports and fitness clothing market.
There are various
factors that derive the growth and demand of global sports and
fitness clothing markets are changing lifestyle, increase in sports
participation, rapidly increasing ageing but active population,
growing popularity of adventure travelling, increasing number of
women participation in sports and increasing internet usage. There
are different factors that restrained the growth and demand of sports
and fitness clothing markets are unprecedented development in
e-commerce, changing consumers taste and preferences, increasing
labor shortages and rising prices and rising prices of raw material.
Increasing number of women participation in sports activities
represent the growth trend and an opportunity for global sports and
fitness clothing market, increasing income levels and changing
lifestyles helps in derive the market growth of sportswear market.
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Some of the key
players of global sports and fitness clothing market dominating the
market are s Adidas AG, Reebok, Amer Sports Corporation, Ashworth
Inc, ASICS America Corporation, Benetton Group S.p.A, Billabong
International Limited, Blacks Leisure Group Plc, Columbia Sportswear
Company, Descente Ltd., Eddie Bauer, Inc, Escada AG, Everlast
Worldwide, Inc., Foot Locker, Inc., Gap Inc., Banana Republic, Old
Navy, Hanesbrands, Inc., Hugo Boss AG, Jacques Moret Inc., JJB Sports
Plc, Jockey International, Levi Strauss & Co., Nike Inc., Umbro
Plc, Perry Ellis International Corporation, PVH Corp., Ralph Lauren
Corporation, Prada S.p.A Group, Quiksilver Inc., Russell Corporation,
Brooks Sports Inc., The Timberland Company, Tommy Hilfiger,Triumph
International AG, Under Armour, Inc., V.F. Corporation, Nautica
Enterprises Inc., Majestic Athletic, Wacoal Holdings Corporation, and
Warnaco Group Inc.
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