Global Cosmetics and Toiletries Market to Expand owing to Growing Awareness Regarding Personal Health

A report from Transparency Market Research, titled “Cosmetics and Toiletries Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021”, states that the global cosmetics and toiletries market will expand rapidly till 2021 owing to the increasing awareness among customers towards health and personal care.

Cosmetics and toiletries include products such as deodorants, perfumes, cosmetics, lotions, hair care products, and creams, which are primarily used for enhancing the appearance of various parts of the body. Although the market is filled with many domestic brands, the demand for international brands is expected to be higher in the next few years. The increasing demand for natural and organic cosmetics and toiletries is expected to create new growth opportunities for the global cosmetics and toiletries market during the period between 2015 and 2021. The growing prevalence of skin diseases and infections has led the customers to take extra care of their health and hygiene.

One of the primary reasons behind the growth of the global cosmetics and toiletries market is the shift of production units to Asian economies including China and India. The entry of new distribution channels such as tele home shopping, online retailing, and infomercials is expected to boost the growth of the global cosmetics and toiletries market. Many cosmetics and toiletries with artificial ingredients harm the body and leave behind allergies on the skin. Considering the side effects of cosmetics and toiletries with artificial ingredients, most of the customers are shifting towards natural and organic products. Leading companies in the global cosmetics and toiletries market are concentrating on investing in R&D activities to manufacture safe and effective cosmetics and toiletries.

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The global cosmetics and toiletries market was affected by the economic downfall in 2008. However, post the recovery stage, the global cosmetics and toiletries market has been growing steadily and is expected to expand rapidly in the years to come. Based on geography, the global cosmetics and toiletries market is divided into Europe, North America, Asia, Latin America, and the Middle East and Africa. Due to the growing number of cosmetics and toiletries with natural and organic ingredients available across Europe and North America, these two regions are predicted to be the fastest growing regions in the global cosmetics and toiletries market in the coming few years. Better health benefits have led to the increasing demand for products with organic and natural ingredients in North America and Europe.

By product type, the global cosmetics and toiletries market is classified into skin care, make-up, hair care, oral care, bath and shower, baby care, color cosmetics, deodorants, men’s grooming, fragrances, sun care, and others. Some of the leading companies in the global cosmetics and toiletries market are Estee Lauder, Beiersdorf, Avon, Johnson & Johnson, Kao, Shiseido, Proctor & Gamble, L’Oreal, Colgate-Palmolive, and Unilever. The introduction of new cosmetics and toiletries by the new companies is expected to make the global cosmetics and toiletries market more competitive in the next few years. Leading players in the global cosmetics and toiletries market focus on manufacturing new products by considering the health and hygiene needs of the buyers.

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