Global Hairbrush
Market: Overview
Hairbrushes with
soft or rigid bristles are extensively used for grooming, styling,
smoothing, and detangling hair. Regular use of a quality hairbrush
reduces various hair or scalp problems such as dandruff and hair loss
as it helps to stimulate blood flow on the scalp. Increasing
awareness about hygiene and health care has driven demand for
hairbrushes. Various types of hairbrushes are available in the
market. These include paddle, cushion, wet and vented, and round
brushes. The bristles in a hairbrush are usually natural, synthetic,
or hybrid. The body of a hairbrush is made of ceramic materials such
as tourmaline and porcelain, or plastic. Declining prices of
synthetic products is expected to boost demand for hairbrushes.
Personal
hairbrushes are used by individuals for daily usage, while
professional hairbrushes are used across hair salons. The growing
popularity of infrared hairbrushes is anticipated to revolutionize
the global Hairbrush
Market.
Infrared hairbrushes help in complete scalp massage by delivering
infrared heat while brushing. These brushes are ergonomically
designed to increase blood circulation across the scalp.
Global Hairbrush
Market: Overview
Growing awareness
about personal grooming and hair care has fueled the growth of the
global hairbrush market. A rise in the number of hairdressing salons
and other hairdressing establishments has also augmented the market.
Increase in per capita income has played an important role in fueling
demand for various hairdressing practices and products including
hairbrushes. Furthermore, the emergence of new business models of
hairdressing practices such as chair renting and mobile dressing has
propelled the market. Growing preference for advanced integrated
brushes is expected to define the future of the market.
However, the lack of
product innovation is likely to hamper the growth of the global
hairbrush market. Hairbrush manufacturers are struggling over product
innovation. Hence, price wars have led to profit crunching.
Hairbrushes made of plastic are being increasingly preferred by
consumers due to low price and light weight.
Global Hairbrush
Market: Region-wise Outlook
The global hairbrush
market has been segmented into four key regions: Asia Pacific,
Europe, North America, and Rest of the World. The hairbrush market in
Europe has been driven by demand in countries such as the U.K.,
Germany, and France. In Asia Pacific, China offers significant
opportunities for growth in the market as the market players focus on
the adult female population. An increase in the number of employed
female consumers with greater disposable income has led to demand for
grooming products.
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The global hairbrush
market is dominated by a large number of established players. A
number of domestic players offer cheaper hairbrushes and hence, the
established players are facing stiff competition. The market is
primarily driven by the aesthetics of the product and comfort offered
during hair styling. Hence, market players are focusing on innovation
to offer a better experience to the consumers.
Key
Players in the global hairbrush
market are Tangle Teezer, G.B. Kent & Sons plc, Goody Products,
Inc., Ibiza Hair, Good Hair Day, Denman International Ltd., Mason
Pearson Bros Ltd., Braun, AirMotion Pro, Babyliss, Revlon, L’Oreal,
Vega, Wet Brush, Scalpmaster, Crave Naturals, Kent, Conair,
Spornette, and Trevor Sorbie.
Distribution is one
of the key challenges for the market players. The global hairbrush
market is highly dependent on exclusive/full-service distributors and
open-line channel for a majority of the purchases. The market players
are focusing on open-line channels for the distribution of their
products as they reach customers through e-commerce platforms and
retail stores.
The report offers a
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about market size. The projections featured in the report have been
derived using proven research methodologies and assumptions. By doing
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information for every facet of the market, including but not limited
to: Regional markets, technology, types, and applications.
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