The research report
on the Global
Hair
Care
Market
estimates growth figures, trends, and restraints that will be
prominently seen in this market between 2012 and 2018. For this
purpose, our analysts study the overall hair care market by
segmenting it on the basis of products, applications, and
geographical markets. The larger market structure and capacity of
each segment is analyzed in detail, using industry-leading research
tools. Our research efforts are based on extensive primary and
secondary data, gleaned from proven databases and sources. The report
also offers recommendations from our experienced analysts to help
clients’ formulate a sustainable and future-proof growth strategy.
Data and analyses contained within this market research report can
also be used for creating marketing strategies and financial models.
Overview of the
global hair care market
Hair care products
are formulated to help nourish hair and prevent hair damage resulting
from pollution, dryness, and other factors. The hair care market
comprises thousands of products, each claiming to have unique
properties. Such products could be composed of either natural
ingredients or synthetic ingredients, which are combined with other
cleaning, moisturizing or protective substances. A few products that
are widely available in the global hair care market include:
shampoos, conditioners, serums, hair styling gels, hair colorants,
hair sprays and glazes, scalp nourishing products, hair masks, and
hair accessories.
Popular culture
represents healthy, lustrous and well-groomed hair as being central
to maintaining a youthful appearance, and this factor strongly
influences purchase decisions among consumers. Participants in the
hair care market are actively engaging in conducting R&D to
formulate new, more effective and safe products. Within the global
hair care market, herbal hair care products have been enjoying an
increasing popularity over the past few years. This change has
occurred because of consumers’ heightened awareness about the ill
effects of harsh chemicals and substances. Another factor driving
growth in the hair care market is a rapid pace of technological
innovation on the formulation and manufacturing front. Over the last
few years, growth in the hair care market has been encouraging, which
has prompted a number of new entrants to gain a foothold in niche
segments. In the coming years as well, this trend is projected to
continue, especially as millions of consumers in developing economies
are now becoming conscious about styling their hair, coloring grey
hair, and maintaining a healthy scalp.
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In the near future,
the biggest opportunities for the hair care market will lie in
developing countries such as China and India. The hair care products
market will also grow on account of a demand for hair care services
such as: hair care treatments, hair spa, deep nourishment, and such.
Intensification in merger and acquisition activities has led to an
increased focus on new growth strategies such as online retail
outlets and personal grooming products. Market players will, however,
have to tackle the issue of counterfeit hair care products
effectively.
The global hair care
market is vast, and is composed of an array of products for different
hair types and end user segments. This market research report
estimates that premium shampoo segment will witness the highest
sales. This segment will be closely followed by hair gels and hair
accessories.
Ever since the hair
care industry took root, women have constituted a larger user base.
However, hair care products for men are now increasingly in demand
too. Male buyers’ grooming and styling preferences have changed
drastically and so has their buying pattern. Younger male consumers,
especially, show a greater leaning toward styling and hair care
products that are designed for specific end results. Thus, the men’s
hair care market is on an upswing and holds immense potential for
innovation and new marketing strategies.
By product segment,
this report divides the hair care market as: shampoo, hair
conditioners, hair spray, hair color, hair growth products, hair
styling mousses and gels, and hair accessories.
Companies
mentioned in the hair care market research report
Leading Market
participants that are profiled in this report include: Proctor &
Gamble, L’Oreal USA, Scunci International Inc., Unilever Home and
Personal Care, Goody Products Inc., Combe Inc., John Frieda
Professional Hair Care Inc., Revlon Inc., Henkel Corporation, Conair
Corporation, Neutrogena Corporation, Avon Products Inc., Diamond
Products Company, and Aveda.
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