Asia Pacific Feminine Hygiene Products Market to Reach US$20.4 bn by 2020

The Asia Pacific feminine hygiene products market was recorded at US$12.7 bn in 2014. It is progressing at a CAGR of 8.20% within a forecast period of 2014 to 2020. By the end of 2020, the market should be valued at US20.4 bn, according to a research report released by Transparency Market Research, titled “Feminine Hygiene Products Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2014 - 2020.” The report provides a descriptive analysis regarding the use of feminine hygiene products in the Asia Pacific region. It compiles a market forecast using current and recent information, along with proven market analytics that are used to derive statistics for the future of this dynamic market.

According to the report, the Asia Pacific feminine hygiene products market is primarily driven by the growing awareness about these products, as well as an increasing demand for products that have better fluid retention abilities. Typical products in the Asia Pacific feminine hygiene products market are the ones being used during menstruation, along with hair removal treatments.

The introduction of advanced materials and increase in the production quality have acted in favor of the growth of the Asia Pacific feminine hygiene products market. For instance, the introduction of advanced menstruation pads with a better absorption rate and area of coverage has boosted the sales volume of the market.

The report gives a segmented perspective of the Asia Pacific feminine hygiene products market in terms of region. Each country or region is described using analytical processes that derive the overall growth rate of this market.

The report divides the Asia Pacific feminine hygiene products market into 12 countries. The regions in the Asia Pacific feminine hygiene products market, as discussed in the report, are Thailand, South Korea, Singapore, the Philippines, New Zealand, Malaysia, Japan, Indonesia, India, Hong Kong, China, and Australia.

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China led the Asia Pacific feminine hygiene products market in 2014, owing to the high rate of awareness regarding hygiene and physical upkeep in the country. Consumers in China show a high level of usage of premium brands of sanitary products, including blades, disposable razors, pantiliners, tampons, and shields. Their preference for branded and premium products is a lot higher than conventional ones, allowing a higher penetration rate for major players. Therefore, a large number of manufacturers are showing a higher rate of investment in the China feminine hygiene products market, in terms of product launches, marketing strategies, and innovations.

Japan has also been one of the top consumers in the Asia Pacific feminine hygiene products market, owing to the highly health-conscious lifestyle of the population and the overall higher level of activity that females perform in Japanese society. Therefore, a larger number of females prefer using hygiene products in order to maintain their active lifestyle and continue working during menstruation.

In terms of distributors, the Asia Pacific feminine hygiene products market is dominated by supermarkets and hypermarkets. They are expected to maintain their leading position, followed by department stores, till 2020.

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