The OSS BSS system
and platform market is highly fragmented and the top five players
held approximately 40% of the market in 2015. The leading players –
Telefonaktiebolaget LM Ericsson, Amdocs Ltd., Accenture Plc,
Hewlett-Packard Company, and Nokia Siemens – are focused on
expanding their OSS/BSS businesses in emerging economies.
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Research Report of OSS BSS System and Platform Market :
Transparency Market
Research notes that there is intense competition in the industry
owing to low entry barriers. In order to sustain in this highly
competitive environment, most companies are aiming for long-term
alliances with MNOs. Companies are also offering comprehensive OSS
and BSS solutions along with service delivery platforms to gain a
competitive edge over their counterparts.
The opportunity
presented by the global OSS BSS system and platform market amounted
to US$29.11 bn in 2015 and is slated to be worth US$70.97 bn by the
end of the forecast period, advancing at a CAGR of 10.5% therein.
Increased
Implementation of OSS BSS Systems and Platforms in North America
By component, BSS
dominated the overall market with a 42.5% share in 2015. OSS followed
closely behind with a 40.6% share that year. Within the OSS market,
service assurance is expected to lead the market through 2024 and
also exhibit a strong growth rate during the forecast period. Within
the BSS market, customer management emerged as the leading
sub-segment, while revenue management will expand at a rapid pace.
North America
recorded highest level of implementation for OSS BSS systems and
platforms, holding nearly 33% of the global market in 2015. Asia
Pacific, on the other hand, is anticipated to witness the fastest
growth over the forecast period, expanding at a CAGR of 11.6% from
2016 to 2024.
The OSS BSS system
and platform market in North America is primarily driven by the
increasing demand for solutions related to service assurance, revenue
management, and customer management. “The growing presence of
telecom providers and mobile network operators in the region also
serves as a key contributor,” the TMR analyst states. “Due to the
high level of maturity and competition within the market,
differentiation at the level of services has become crucial for
network operators in North America in order to sustain their consumer
base and market position.”
Increasing
Adoption of Convergent Billing Systems Spurs Demand OSS BSS Solutions
With a growing focus
on development in the telecommunications sector, communication
service providers have been offering services such as voice, data,
video, internet, multimedia, and mobile commerce. Customers generally
purchase these services from the same operator and prefer them to be
charged on one invoice. Convergent billing provides the customer a
cohesive view of all prepaid and postpaid services availed. “OSS/BSS
plays a pivotal role in the development of a convergent billing
system and the rising demand for convergent billing drives the global
market,” the author states.
Rollout of NGOSS
Framework to Help Overcome Security and Accuracy Challenges
The absence of
standard policies and guidelines has disturbed the OSS/BSS ecosystem.
The unfavorable regulatory scenario in Asia Pacific, particularly in
India, has resulted in the deferred deployment of OSS/BSS. “However,
the scenario is expected to change in the coming years and the
expected standardization and regulatory backing over the
medium-to-long term is expected to minimize the impact of this
restraint,” the author predicts.
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Legacy OSS BSS
systems and platforms face a number of challenges, such as longer
process cycles, increasing security issues, and low data accuracy. In
order to overcome these barriers, the TM Forum has introduced the New
Generation Operations System (NGOSS), now known as TM Forum
Frameworx, which provides guidance for stakeholders such as service
providers, system integrators, and equipment providers. This
initiative is anticipated to serve as a major opportunity for players
in the OSS BSS system and platform market.
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