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Research has observes that collective share of leading players in the
global mixed reality market stood at 71.1% in 2013. The remarkable
product innovation and the massive research and development
investments have helped Microsoft Corporation, Canon, Inc., Samsung
Electronics Co. Ltd, Recon Instruments Inc., HTC, and Seiko Epson
Corporation retain their lead over the years. “Design and
development of immersive and interactive experiences applicable to a
wide range of end users is expected to winning strategy of these
players,” states the lead author of this research report.
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Research Report of Mixed Reality Market :
North America
Shows Rapid Adoption of Mixed Reality in Various Industries
According to the
research report, the opportunity in the global mixed reality market
by the end of 2024 is expected to be worth US$1.2 bn. The market is
anticipated to progress from for US$ 35.30 mn in 2015 at a whopping
CAGR of 39.1% between the forecast period of 2016 and 2024. The
emergence of 3D movies as an integral part of entertainment industry
is expected to boost the demand for mixed reality hardware and
software. Following this, the entertainment industry is estimated to
rise at a CAGR of 40.3% during the forecast period. In terms of
regions, North America expected to dominate the global market due to
a high adoption rate of mixed reality across the region. The region
is anticipated to witness a CAGR of 41.9% over the estimated period.
Enriching
Experiences of Virtual and Real World Keep Consumers Glued to Mixed
Reality Devices
The rapid evolution
of the entertainment and media segment is anticipated to make a
generous contribution to the soaring revenue of the global mixed
reality market. The advancements in the mixed reality market have
allowed a score of ticketing professionals a chance to develop
interactive and unique content. Such developments have created a
whole new world of gaming for users where they can actually
experience the game as though it may be occurring in real life. Owing
to this radical change, the global market is anticipated to witness a
several video game companies vying for its software, hardware, and
services.
The growth of the
global market will also be attributable to the increasing adoption of
mixed reality in healthcare and medical sector as well. Interactive
imaging to understand the disease or the disorder better and growing
usage of head mounted display to enhance pharmacy management are
expected to offer the global market lucrative growth opportunities.
Additionally, the usage of mixed reality in enhancing the online
shopping experience is also likely to boost the growth of the overall
market. For instance, car manufacturers are using mixed reality
techniques to showcase 3D car structures of the buyers that allows
them to experience the car as they would have in real life.
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High Investment
Costs Deter Market Growth
Despite the strong
market drivers, the global mixed reality market is being stifled due
to the necessity of huge investments in research and development of
devices. The prolific financial costs related to implementation of
mixed reality technology is anticipated to hamper the entry of new
entrants and also have a negative impact on the growth of the overall
market. The concerns pertaining to privacy have also been a
restraining factor in the global market. The issues pertaining to
theft of information, recording copyrighted material, or
complications with regards to intellectual property are likely to
hinder market growth.
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Transparency Market
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