The global market
for mobile TV is exceedingly fragmented and the top 10 players
accounted for a mere 23.3% in 2015. These companies, namely Comcast
Corporation, AT&T, Inc., MobiTV, Inc., Sky plc, Bell Canada,
Verizon Communications, Inc., Bharti Airtel, Consolidated
Communications, Orange S.A., and Charter Communications, do, however,
enjoy a strong foothold in several regional markets and have set
entry-level barriers rather high.
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Research Report of Mobile TV Market :
“Large players
have been expanding their regional reach and a strong brand name
enables them to push their products in the mobile TV market and
achieve a greater market share,” an analyst at Transparency Market
Research states. A case in point would be Sky plc. The pan-European
provider of on-demand internet streaming media, telephone, and
broadband services acquired Sky Italia and Sky Deutschland services
in 2014 to emerge as a leading player in the mobile TV market in
Europe.
TMR Predicts
Massive Surge in Mobile TV Subscription by 2024
The opportunity in
the global mobile TV market stood at US$7.69 bn in 2015 and is
expected to be worth US$17.02 bn by 2024. The market is projected to
exhibit a healthy CAGR of 9.5% during the forecast period. “This
can be attributed to the rise in mobile TV subscriptions, which will
increase at an astounding 40.3% CAGR from 2016 to 2024,” the author
of the study states.
Based on type of
service, pay TV services led the overall market in 2015, accounting
for a share of 52% that year. Also registering a strong CAGR of 9.7%
from 2016 to 2024, the segment is forecast to continue leading the
mobile TV market through 2024. By region, Asia Pacific has been the
leading revenue generator in the global mobile TV market and is
anticipated to hold a share of over 42% by the end of 2024. APAC is
also projected to expand at a swift pace during the forecast period.
Growing Usage of
Smartphones and Tablets Driving Market
The growing usage of
smartphones and tablets globally has helped boost the mobile TV
market. Most smartphones and tablets today are TV-enabled and this
has resulted in the significant increase in the use of mobile TV
applications. “Global Internet usership presently accounts for more
than 3.4 billion and the penetration rate will hit 46% by the end of
2016,” the TMR analyst finds. This has considerably improved the
state of the mobile TV market.
The deployment of
ultra-fast data services such as 3G, 4G, and 5G has also encouraged
the adoption of mobile TV. “Users now prefer watching online TV on
their smartphones and tablets and the availability of high-speed
internet has driven the number of subscriptions of mobile TV,” the
author states. Verizon Communications is planning to launch next-gen
ultra-fast data services such as 5G wireless networks in the U.S. by
2017. Developments such as these are likely to give the global mobile
TV market a substantial boost.
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TMR finds that
telecom companies investing in mobile TV infrastructure to provide
high-speed broadband networks will not only help them deliver
efficient mobile TV services and increase their subscriber base but
also contribute to the growth of the global market.
About Us :
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With extensive research and analysis capabilities, Transparency
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