A label is a piece
of paper, metal, cloth or polymer which is attached to a container or
box of a product which is printed with information about the product.
These labels are known as printed labels. Information printed
directly on the container of the product can also be considered as
printed labeling. Printed labeling is used to identify products and
to avoid counterfeiting of products and maintain credibility. They
are also essential for creating brand identity and impart useful
information to consumers. The global market for print
labels is segregated on the basis of mechanism, type, raw
material, printing technology, identification technology, end-use
industry, and geography. On the basis of mechanism, the global market
for print labels is segregated into pressure sensitive labeling, glue
applied labeling, heat transfer, and others. Pressure sensitive
labeling held the dominant market share in 2015 owing to the
fuss-free technique and less chances of getting damaged.
On the basis of
type, the global market for print labels is segregated into branding
labels, weatherproof labels, equipment asset labels, warning/security
labels, and others. Warning/security labels held the dominant market
share in this category in 2015 owing to increased demand for
warning/security labels in end-use industries such as logistics &
transportation, consumer durables, automotive, and construction among
others. This segment is also forecasted to have the most rapid growth
rate. On the basis of raw material, the global market is segregated
into plastic/polymer labels and metal labels. Plastic/polymer label
is further segmented into polyurethane (PU), polycarbonate (PC),
polyethylene (PE), polypropylene (PP) and others. Plastic/polymer
label held the dominant market share in 2015 in this category. Metal
label is forecasted to witness the most rapid growth rate owing to
easy installation, cost effectiveness, and durability. On the basis
of printing technology, the global print labels market is segregated
into screen printing, digital printing, offset, flexography, and
others. Digital printing held the dominant market share in 2015 due
to the accurate finish and longevity of the prints.
On the basis of
identification technology, the global market for print labels is
segregated into RFID, barcode, and others. Barcodes held the dominant
market share in 2015 due to its varied uses in different end-user
industries such as consumer durables, transportation & logistics,
and automotives among others. On the basis of end-use industry, the
global market for print labels is segregated into construction,
consumer durables, automotives, transportation & logistics, and
others. Transportation & logistics is forecasted to witness the
most speedy growth rate over the forecast period. This is attributed
to rise in warehousing & supply chain as online retailing is
booming.
Major drivers of the
global print labels market include rise in production of consumer
durable products. Compulsory use of print labels in these products is
triggering overall market growth of print labels worldwide. Printed
label application in the growing automotive industry is a major
driver triggering overall growth of this market. Rise in raw material
cost such as plastics in various forms increases overall cost of the
labels which is a major restraint to the global market for print
labels. Increased growth of various end-user industries in emerging
countries of Asia Pacific and Middle East & Africa is a great
opportunity for the growth of the overall print labels market.
Geographically, the
market is segregated into North America, Europe, Asia Pacific, Middle
East & Africa, and Latin America. North America held the dominant
market share in 2015 owing to larger presence of end-user industries
in the region. Asia Pacific is forecasted to witness the most rapid
growth rate owing to growth of various industries in emerging
economies such as China, India, and Indonesia among others.
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Major players of the
global print labels market include Dunmore (Pennsylvania, U.S.), Fuji
Seal International, Inc. (Osaka, Japan), H.B. Fuller Company (Alaska,
U.S.), Henkel AG & Company (Düsseldorf, Germany), Cenveo
Corporation (Connecticut, U.S.) and Brady Corporation (Wisconsin,
U.S.).
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