Malware represents
different types of intrusive software, including computer viruses,
Trojan horses, spyware, scareware, adware, ransomware, worms, and
other malicious programs. Malware attacks are highly sophisticated
challenges faced by cyber security. These attacks identify and
exploit vulnerabilities and use them to further strike an
organization’s mobile network. The mobile
anti-malware market is involved with the detection,
prevention, and modification of such sophisticated attacks. Mobile
anti-malware solutions offer protection to mobile devices against
unwanted applications, short message services, viruses, push
messages, malware, Trojans, and other access data without the users’
knowledge. It provides security against phishing and zero-day threats
for a full life cycle, with a comprehensive defense network.
Organizations are swiftly adopting mobile anti-malware to protect
their business data, because advanced threats evade network security,
leaving enterprise networks at huge risks to the theft of valuable
intellectual property.
The mobile
anti-malware market has been expanding massively in the recent years
owing to the rising number of malware attacks on smartphones and the
increasing adoption of the “bring your own device” (BYOD) concept
among organizations. Enterprises are also rapidly implementing
multi-layered advanced threat protection for their business
information and data, contributing to the market’s development.
Moreover, there has been a surge in cyber-attacks due to the immense
infiltration of the internet into the lives of the masses and the
increasing dependency on this medium for communication, which adds to
the deployment of anti-malware software. The ever-evolving
smartphones market is offering new opportunities for industry
participants or manufacturers as well. However, the high levels of
encryption in new mobile applications and lack of awareness and
training regarding mobile anti-malware is obstructing this market.
The global mobile
anti-malware market is segmented based on operating systems into the
Android, Apple, Windows, and Blackberry categories. In terms of size
of organization, the market is classified into small and medium-sized
businesses (SMBs) and large enterprises. SMBs are expected to witness
sustainable growth during the forecast period due to the increasing
need for a deep understanding of potential targeted attacks. Mobile
anti-malware solutions are being gradually accepted in various
industry verticals such as health care, media & entertainment,
telecom & IT, banking, financial services & insurance (BFSI),
retail, public & government sector, and utilities. On the basis
of geography, the global mobile anti-malware market is distributed
over Europe, North America, Asia Pacific, Latin America, and Middle
East & Africa. Among these, Asia Pacific is projected to offer
attractive opportunities during the forecast period due to the rising
trend of organizations shifting toward mobile anti-malware solution
providers to receive protection against sophisticated attacks.
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The global mobile
anti-malware market is highly competitive in nature and marked with
the presence of several international and domestic key players. Some
of the top companies operating in the market include Sophos Group
plc, Avast Software S.R.O., Malwarebytes Corporation, ESET, Spol.
S.R.O., Symantec Corporation, Intel Security Group, AVG Technologies,
Bitdefender, Lookout, Inc., and Kaspersky Lab.
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