Beauty and personal
care products are applied to the skin in order to avoid symptoms such
as early aging, black patches, and pimples. The increasing number of
millennial shoppers has added to the growth of online retail
channels, most of which are price-sensitive. Moreover, consumers
prefer shopping online at discounted rates and therefore increasingly
adopt online shopping. Hair conditioners, hair styling gels,bath
gels,and shower products are the commonly purchased beauty and
personal care products online. Additionally, the wide range of
products available on online platforms and the time-saving aspect of
the medium are factors that have contributed to the rise of the
online retail phenomenon. E-retailers offer better security features
for online payments, customer-friendly services, easy-to-navigate
shopping websites, and easy delivery, due to which the number of
consumers using online shopping portals is anticipated to increase
significantly in the next few years.
The global
online beauty and personal care market is divided in terms of
product types into the following categories: skin care, oral hygiene,
hair care, color cosmetics, fragrances, sun care, bath and shower,
deodorants, baby and child care, male grooming, and depilatory
products. Among all of these, skin care products are prominently
purchased across different regions. This segment includes facial care
products and body lotions which enhance skin quality, prevent
wrinkles, rejuvenate the cells, and brighten the complexion. The
availability of several brands and new features in the market is
expected to boost the online sales of skin care products in the next
few years. In addition, leading vendors focus on launching products
comprising ingredients derived from organic and natural sources to
amplify their revenue generation. The online beauty and personal care
market is geographically distributed over North America, Europe, Asia
Pacific, Middle East & Africa (MEA), and Latin America. Asia
Pacific accounted for the maximum share in the market in 2015, which
is primarily driven by the availability of new brands, consumer
experimentation with new products, and an increased demand for
fragrances and colored cosmetics. The growing adoption of specific
products such as skin lightening products across different age groups
as well as anti-aging cosmetics are projected to fuel the expansion
of the market in this region. In addition to this, regional brands
are also gaining popularity due to their unique properties. Latin
America is a potentially attractive market for online beauty and
personal care and its share is estimated to rise over the forecast
period.
The global market is
highly competitive with the presence of a large number of large-scale
and small-scale vendors who compete with each other in terms of
product differentiation, quality, prices, innovation, distribution,
and brand promotion. Key players operating in this market include
Amazon, Estée Lauder, Sephora, L’Oréal, and P&G. Other
prominent vendors include Macy’s Inc., Drugstore.com, Ulta, e-Bay,
Groupon, Kroger, J.C. Penney, Target, and Walmart. They sell
different brands including their home brands and private consumer
products to end-users. The increasing scope of network marketing and
espousal of m-commerce (mobile-commerce) is predicted to be
beneficial for these market players during the forecast period.
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These players
dominate the market with their vast geographic presence and
production facilities in different countries. However, the global
online beauty and personal care market is also characterized by the
presence of several regional and small manufacturers who lead the
market in countries such as the U.K. and China. Manufacturers are
focusing on opening new retail outlets to strengthen their
distribution channels and increase their earnings. In order to meet
the growing demand of the consumers in the market, a variety of
different products are launched by various leading as well as
emerging manufacturers.
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