Push
technology is used to send data or information to a client
instead of waiting for client to make a request for that particular
data. This technology enables clients to get data as quickly as it
become accessible. The server or content provider sends new
information with the help of push technology to the client and client
is notified about it. .Push technology offers benefits such as
managing and reducing the information overload and communication
bandwidth block. It is just an alternative approach to access
information. Push technology is present in various systems for as
long as people have been communicating, for examples, from
newspapers, to radio, to telephones, to E-mail and television. E-mail
is possibly the best push technology for the transmission of time
critical information to particular viewers.
The push technology
is a data dispersal technology in which certain
(modified/personalized) data or information is automatically sent
into the client's computer at given intervals or based on some
incident that arises. Problems such as information overload is the
key driver for the development of push services. This technology is
improved by indexing, filtering, and directory services to manage
information overload. The push technology have the capability to
reduce the problem of obtaining information for tasks where rare,
time-critical information must accept immediate attention. Data
pushing warnings to the operator in the form of e-mail improves the
efficiency of web-based time-sensitive data distribution including
trouble tickets or stock quotes in a practical support structure
The global push
technology market is experiencing growth owing to factors such as
instant service for transmitting information, highly efficient
technology in terms of initiating server connection information’s,
end-to-end visibility and obtaining online information. The push
technology also helps in matching prequalified advertising banners
with the exact demographic. It is also useful for relaxation,
entertainment and leisure purpose, not just business stock and news
updates. One of the major parts where the push technology is highly
beneficial is inside corporate intranets. Numerous push technology
products are flexible for intranet use and for business-generated
content only.
The major factors
which restrains the push technology market growth includes the
necessity of more expensive and efficient computers to run push
software as well as more expensive additional software packages.
Also, the downloading of images, applets, sounds, video etc. in the
background can exhaust hard disk are another major factors that
shrink the growth of the push technology market. The push technology
is not able to replace traditional technology called pull
communication technology, and may not be valuable in all kind of
businesses In this technology the security safeguards are must be
required to keep information and data secure.
The push technology
market can be segmented on the basis of application which includes
cable television, live news feeds and financial world. Also,
automatic downloading of software upgrades and solutions, and the
delivery of news information to workstations are other common
applications of push technology market.
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The major
participants in the global push technology market include companies
such as Microsoft, Netscape Communications Corporation, Intel
Corporation, BackWeb Technologies and EarthLink Inc.
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