Transparency
Market Research Added A New Report "Customer
Communications Management Software Market". Customer
communications management (CCM) is defined as a strategy which
supports in improving outbound and interactive communications. The
CCM software improves the creation, delivery, storage and retrieval
of outbound and interactive communications. CCM software supports an
organization in composing, personalizing, formatting and delivering
content acquired from various sources such as websites into
electronic and physical communications between the organization and
its customers. The software also facilitates in delivering target
communications through a wide range of media such as email, mobile,
SMS, social media sites and print media. The components of CCM
solutions include data extraction, document composition, printer
management, email marketing, SMS communication, data analysis and
portal technology. The data extraction software offers the
organizations to combine data from multiple sources and analyze it to
gain insights about individual customers. The insights support the
organization in evaluating their marketing mix and creation of
personalized promotional programs for customers. The document
composition engine produces a print stream or XML data to facilitate
creation of documents which can be printed or distributed
electronically. The print management software manages the routing and
distribution of print jobs to a single printer or a series of
connected printers.
The CCM solutions
support in creating personalized and interactive communications with
customers by automating the process of content creation and delivery
of the content. The personalized documents facilitate in creating an
impact on the minds of customers, thus increasing customer retention
for the organization. The CCM solutions also reduce overall costs of
producing documents and correspondence. Thus, CCM software is gaining
increasing demand from small and medium sized enterprises (SMEs).
Furthermore, it supports the organization in following regulations
pertaining to customer privacy. Growth of social media and smartphone
adoption in coming years is expected to create ample opportunities
for the CCM market as the organizations could target the customers
based on their preferences.
CCM software market
is broadly segmented on the basis of delivery model, industry
vertical, organization size and geography. On the basis of delivery
model, the CCM software market is segmented into standalone solution
and integrated solution. On the basis of industry vertical, the CCM
software market is segmented into BFSI, manufacturing, healthcare,
government and others. On the basis of organization size, the market
is segmented into large enterprises and SMEs. Moreover, in terms of
geographies, the global CCM software market is segmented into North
America; Europe; Asia Pacific; Middle East & Africa (MEA); and
Latin America. North America and Europe are the leading regions in
terms of adoption of CCM software due to the presence of huge
tech-savvy population across the region. CCM software market in Asia
Pacific is anticipated to grow significantly during the coming years
due to significant growth in digitalization across sectors such as
BFSI, manufacturing and government.
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The major
participants of the CCM software market include EMC Corporation,
Adobe Systems Inc., Open Text Corporation, Oracle Corporation, Xerox
Corporation, Crawford Technologies, Hewlett Packard Enterprise
Development LLC, Lexmark International, Inc., and Newgen Software
Technologies Limited, GMC Software and Pitney Bowes Inc.
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