Most personal care
products with skin whitening ingredients available in the market for
unalterable skin lightening are formulated with synthetic
ingredients. The global Whitening
Ingredients Market is primarily driven by increasing
expectations to possess a lightened, blemish free and radiant skin
tone. Moreover, consumers in the Western countries are aware of the
effectiveness of ingredients formulated in personal care products;
hence, products with added features are expected to boost growth of
the market. Consumers are now more health and environment conscious,
and products with all-natural ingredients are supposed to be more
effective; hence, more growth is expected from natural specialty
ingredients. In addition, innovations in formulating products with
different types of plant extracts with added features are expected to
drive the market growth. Furthermore, robust growth of retail
products is anticipated to drive future market potential. The growth
of plant extracts and developing opportunities in the West are
projected to drive the market. Additionally, the quest to improve
efficiency through research and development is expected to continue
to meet the consumers’ need.
Healthy skin
radiance and glow can be maintained by choosing herbal, plant
extracts and various other natural ingredients. In developed markets
such as Western Europe and North America, consumers prefer premium
products, and this preference drives the growth of the natural
whitening ingredients market. Furthermore, Consumers' higher earning
potential helps to provide additional revenue for expenses on premium
products such as face cream and face masks among others.
Phenolic-based ingredients are expected to hold major market share as
a result of increasing and stable demand from the Asia-Pacific
region. Moreover, phenolic compounds are the ingredients
predominantly used in skin whitening personal care products as they
are cheaper in cost and are easily absorbed into the skin.
Non-phenolic compounds used in personal care products are arbutin,
kojic acid, vitamin E, vitamin C, and niacinamide.
Global whitening
ingredients market is segmented into chemistry type, end-product type
and geography. Different types of ingredients are used in formulating
personal care products, and each ingredient is functionally unique in
action. The ingredients are majorly applied target skin whitening,
skin lightening, and improved skin radiance Whitening ingredients are
used in personal care products such as creams, lotions, gels, serums,
face masks, bathing bar soaps, and bathing liquids. On the basis of
end product type, the whitening ingredients market is bifurcated into
skin whitening, teeth whitening among others.
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Asia Pacific is the
largest market for whitening ingredients and products, followed by
Europe and North America. China is expected to experience highest
growth rate in the coming years. Rising disposable income of middle
class people and increasing consumer awareness towards ingredients in
developing countries such as India, China is boosting the demand of
personal care products with whitening ingredients market worldwide.
Moreover growing inspiration to charming and look young among aging
population of western countries is keeping the growth rate steady in
North American and Europe market. Huge demand from regional markets
such as India, China, the Middle East and Brazil are expected to
drive the total demand for whitening ingredients over the forecast
period. Huge investments towards research, innovation and technology
have resulted in development of many new whitening ingredient based
personnel care product in recent years.
Some of the Key
Players operating in the
whitening ingredients market are Beiersdorf AG (Germany), E. T.
Browne Drug Company, Inc. (U.S.), Dabur India Limited (India),
Company Limited (Japan), Clarins SA (France), CavinKare Pvt. Ltd.
(India), Elder Health Care Ltd. (India), Jolen, Inc. (U.S.),
Hindustan Unilever Ltd (India), Emami Limited (India), Kao
Corporation (Japan), Shiseido Kanebo Cosmetics, Inc. (Japan), and the
Procter & Gamble Company (U.S.) among others.
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