Security
printing includes printing of banknotes, product
authentication, postage stamps, identity cards, stock certificates
and passports. Companies, government organizations and institutes
protect their valuable documents such as coupons, prescription pads
and transcripts with by incorporating few features of the security
printing in order to reduce the cost. Security printing is done to
avoid tempering, counterfeiting and forgery. Security printing
includes special paper, watermarks, intaglio printing,
micro-printing, holograms, security threads, magnetic inks,
anti-copying marks and serial numbers. Based on end-use applications,
security printing market can be segmented as financial, tickets,
brand protection, personal ID and others. Substrates, coatings and
inks are expected to be largest product segment in the global
security printing market and this trend is expected to remain same in
the next few years.
Imposing stringent
regulations and standards across the world is expected to be a
driving factor for security printing market. Security printing and
law enforcement can help in preventing counterfeiters and detect
forgeries which would eventually reduce frauds. Furthermore, need of
brand protection is anticipated to boost the market growth. Brand
names are major target for the product pirates. These product pirates
copy brand name and status which would cost companies huge losses and
reputation dilution. Additionally, rising counterfeiting is
anticipated to boost the market growth for security printing.
Counterfeiting is increasing at an alarming rate that include petty
criminals, invading supply chains with altered packaging and good,
illegal copy of tax stamps and producing fake documents and bank
notes. This is affecting the society in all the regions globally and
the issue of counterfeiting needs to address. Furthermore, increasing
awareness about all the frauds in consumer groups is anticipated to
drive the demand for security printing.
Consumer groups
demand to track and trace the products they procure in order to
reduce the losses they face. Consumer behavior is changing due to
fusion of end-user markets and industries which allow them to access
for all the products in market with one go.
However, growing
digitization and convergence are expected to hamper the market
growth. Thus innovations to develop new products with high security
are expected to provide immense opportunities for the players in the
market.
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Asia Pacific emerged
as the largest market for security printing in terms of demand.
Middle East and Latin America is expected to be fastest growing in
the next few years. Due to rising disposable income and changing
consumer behavior in the developing countries of Asia Pacific, the
demand for security printing is expected to remain high in the next
few years. North America held the small share in the global security
printing market. Growth for security printing market in North America
is expected to revive in the next few years due to increasing
awareness among consumer groups and companies about document
security. Europe comprising Eastern and Western Europe is expected to
grow at a moderate rate. Western Europe is expected to exhibit
significant growth in the total market share.
Global security
printing market is moderately consolidated with few players
accounting for major share. Some of the major players have presence
across value chain and provide customized products and solutions for
the customers. For instance, Giesecke & Devrient procure raw
materials from its fully owned subsidiaries in order to reduce cost
and maintain high quality of the product. Some of the Key
Players in the global security
printing market include 3M, Madras Security Printers Private Ltd. and
Giesecke & Devrient.
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