Transparency Market
Research Report Added "Stand
Up Pouches Market".A pouch is a container used
for carrying goods or products. A stand up pouch is one that has an
ability to stand on its own. The base on which it stands is called a
‘bottom guzzet (in a stand up pouch)’. Stand up pouches are the
most popular and widely used form of flexible packaging. Stand up
pouches come with market friendly features, such as zipper reclosure,
tear notches, hang-hole features, and attractive billboards for label
and graphics. They are mostly used in the food and beverages
industry. However, these pouches are still gaining importance in
other end use packaging applications, such as dry food packaging,
baby food, pet food, and natural products.
Major growth drivers
for the stand up pouches market include: reduced cost of shipping and
storage of products, aesthetically pleasant appearance resulting into
better branding, and wide acceptability among consumers due to their
lightweight and easy to handle features. In addition, these pouches
are more cost effective as compared to glass or pet bottles, offer
flexibility to print as per custom design, and ensure a better shelf
visibility, thereby driving their market growth further. Surge in the
number of end user industries of stand-up pouches has also been
responsible for their increasing demand across the globe. However,
high investment required for the purchase of stand-up pouches
packaging line is considered to be a major threat for its market
growth.
Stand up pouches can
be classified on the basis of material used, which include plastic,
aluminum foil, kraft paper foil, or a combination of these. Secondly,
the stand up pouches market is also segmented on the basis of shape
into: round bottom, K seal, and corner sealed. Other pouch styles
include: 3 side seal pouches, box pouches, and tap and gland fitment.
Meanwhile, pouch closure options include spouts and fitments, press
to close zippers, sliders, hooded sliders, etc. Manufacturers also
offer additional options based on the product requirement. Additional
pouch features include rounded corners, mitred corners, tear notches,
clear windows, shiny or matter finishes, venting, handle holes,
mechanical perforating, and laser perforating.
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Report :
Regionally, Asia
Pacific is estimated to account for more than 50% share of the
overall stand-up pouches market, owing to the increasing number of
middle class customers in the region, which are more attracted toward
the stand up pouch packaging type, especially in India and tier 3
cities of China. However, this can only be attributed to the high
population in these countries, as per capita consumption of stand up
pouches has been witnessed to be much higher in North America and
Europe as compared to Asia Pacific. The market in Asia Pacific is
expected to be followed by Europe and North America markets,
respectively. The MENA and Latin America, together, are anticipated
to account for less than 15% share of the global stand up pouches
market over the forecast period.
Major players in the
stand up pouches market include: Amcor Ltd.(Australia), The DOW
Chemical Company (U.S), Mondi Group (Austria), Berry Plastic
Corporation (U.S), Smurfit Kappa Group (Dublin), Bemis Company Inc.
(U.S), Essentra PLC (U.K), Bischof+Klein (Germany), Coating
Excellence International (U.S), Hood Packaging (U.S), Printpack
(U.S.), ProAmpac (Canada), Sealed Air (U.S.), Sonoco (U.S), and
Winpak Ltd (Canada). Currently, the market is highly unorganized due
to the presence of various small and medium level manufacturers.
Product innovations
and expansion are the key strategies adopted by major players in the
global stand up pouches market. Recently, two major players,
Prolamina (U.S) and Ampac (U.S) merged their packaging business and
formed a new company called ProAmpac Intermediate Corp. ProAmpac
includes four divisions, namely Prolamina, Ampac, Tulsack, and
Business Deposits Plus. In addition to the new name, Prolamina’s
Terrebonne, Quebec (Canada) site will shift to the Ampac division, as
its product offerings match with the adhesive laminated roll stock
and pouching offered by Ampac.
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