Transparency
Market Research Report Added "Anti-counterfeit
Beverage Packaging Market". Counterfeiting is
globally affecting the beverage industry, resulting into innumerable
tangible and intangible losses for the players operating in the
industry. It affects the revenue of companies along with the
end-users of their products. Beverages industries are continuously
taking steps to fight counterfeiting in their supply chain as it
seriously affects their sales revenue. Besides, lower quality of
counterfeit products affects the brand image of the company and also
results in health issues among consumers. Forged packaging products
are so well industrialised that it becomes impossible to trace them
through regular inspection and, thus, such counterfeit beverage
products make entry into the retail market. With their poor product
quality, they pose severe concerns related to the consumers’ health
safety, and consequently lead to the deterioration of the brand image
of the affected company.
Counterfeiting
affects the gross revenue of the company and causes immense long term
damage to its credibility. Every year, significant amount of losses
are incurred by the operating players due to the usage and sale of
counterfeit products in the global beverages industry.
The anti-counterfeit
beverage packaging technology has emerged as an efficient solution
for detecting counterfeit beverage products globally. The beverages
industry to get severely affected by counterfeit products as these
products are easily available in the local market. Due to rapid surge
in the number of beverage counterfeit products, the anti-counterfeit
beverage packaging market is expected to witness a significant growth
over the forecast period of 2016-2024.
The global
anti-counterfeit beverage packaging market is projected to become a
multi-billion industry, by end of 2024. Several easy-to-work and
efficient-in-functioning innovative technologies for validating the
authenticity of the original products are penetrating the market. The
adoption of such technologies by manufacturers in turn is propelling
the demand for anti-counterfeit beverage packaging globally. Use of
highly efficient RFID technologies is one of the most significant
factors driving the overall growth of the anti-counterfeit beverage
packaging market currently.
Due to rising health
consciousness, consumers are getting increasingly aware about forged
or counterfeit products and anti-counterfeit technologies. This
factor is affecting the market positively. Increasing government
regulations for eliminating the usage of counterfeit beverage
products from the local market is also compelling the global
companies to invest in advanced anti-counterfeit technologies. The
synergistic approach of market players with various government
organizations is expected to provide a substantial platform for the
growth and development of the global anti-counterfeit beverage
packaging market in the coming years.
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Apart from the above
driving factors, there are several others factors restraining growth
of the global anti-counterfeit beverage packaging market currently.
Among these, high costs of anti-counterfeit technology setups and
their impact on the product distribution system and supply chain
network are the major factors expected to hinder growth of the
anti-counterfeit beverage packaging market in the coming years.
The global
anti-counterfeit beverage packaging market is segmented on the basis
of technology and regions. On the basis of technology, the market is
segmented into authentication packaging technology and track and
trace packaging technology. The authentication technology segment is
further sub-segmented into ink & dyes, holograms, watermarks, and
taggants. The track and trace packaging technology segment is
sub-segmented into barcode technology and RFID technology.
On the basis of
geography, the global anti-counterfeit beverage packaging market is
segmented into seven main regions, namely North America, Latin
America, Western Europe, Eastern Europe, Asia Pacific excluding
Japan, the Middle East & Africa, and Japan. Due to large consumer
awareness about the technology and products, North America region is
expected to hold the largest share of the global anti-counterfeit
beverage packaging market, followed by Europe, in the coming years.
The Asia-Pacific anti-counterfeit beverage packaging market is also
expected to grow at a significant rate over the forecast period.
Some of the Key
Players covered in this study on
the global anti-counterfeit beverage packaging market are Zebra
Technologies, Alien Technology Corp., AlpVision, Avery Dennison
Corp., and SICPA HOLDING SA.
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